English_BMW_individual_catalogue_2007.pdf

BMW Individual

The Ultimate

Driving Machine

The most exclusive way to drive a BMW.

BMW Individual

The top level of achievement is the one you de ﬁ ne yourself. After all, true individuality is an art. It ful ﬁ ls the highest demands – the ones you

make of yourself. BMW Individual enables you to satisfy these demands. With cars whose unique character precisely matches your personal

preferences, and a choice of exclusive equipment combinations where all details perfectly complement each other. And that is why we say

that the top level of achievement is synonymous with the most exclusive way to drive a BMW.

Philosophy

BMW 7 Series

BMW 6 Series

BMW 5 Series

BMW 3 Series

BMW Z4

BMW M models

Product overview

Technology guide

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BMW Individual

Individuality means de ﬁ ning your own space.

The enjoyment of special colours, forms and functions – individuality is the driving force behind the desire to shape your own life, set

your own standards and leave not a single nuance to chance. We call this de ﬁ ning your own space. It’s the extremely rare ability to

not just express your own style in everything you do, but to create it. With this in mind, your personal BMW Individual provides a very

exclusive type of pleasure: the one that comes from having realised your ideal – for yourself as much as for others.

BMW Individual Individuality

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The value of exclusivity doesn’t last. It increases.

Exclusivity has a high abstract value. The more intensely you experience it, the more it will increase. For the longer

you drive a BMW Individual, the more you will cherish its exclusive ambience. You will enjoy details that you did not

even notice at ﬁ rst: the unique colours, the exquisite materials, the painstaking workmanship. And you won’t want

to miss these details ever again. Which means that the value of your BMW just keeps on increasing.

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