Affiliate.Marketing.With.Adwords.pdf

Improving Online Business

Affiliate programs with

Adwords

Content

Content .................................................................................................................................................. 2

Introduction........................................................................................................................................... 3

Overview ................................................................................................................................................ 3

How to get started ................................................................................................................................ 4

Setting up your affiliate account as a keyword trader ...................................................................... 5

Finding Advertisers ............................................................................................................................... 5

Start generating traffic......................................................................................................................... 7

Product links or deep links ................................................................................................................... 7

Editorial.................................................................................................................................................. 8

How to find products that sell ............................................................................................................. 8

Test, test and test .................................................................................................................................. 8

Evaluate and find more opportunities ................................................................................................ 9

EPI identifier ......................................................................................................................................... 12

rey markets and cross country linking ................................................................................................ 15

Risks....................................................................................................................................................... 15

Introduction

In this document you will learn how to make money online by referring quality traffic to

TradeDoubler advertisers from Google. We will start with a brief overview about affiliate

marketing and traffic trading. Then go into details.

If you are familiar with TradeDoubler and affiliate marketing you can go directly to “Setting up

your affiliate account as a keyword trader”.

Overview

Affiliate marketing allows almost any website to refer traffic to an advertiser. The referring site

is remunerated for the volume and quality of the traffic it delivers. The quality is measured as

the relation between clicks and actual sales. Affiliate providers are able to measure the

conversion rate from websites to advertisers and use this to measure traffic quality.

In affiliate marketing, the website forms a partnership with the merchant and is called

“affiliate” or simply “partner”, in some networks the word “publisher” is also used. Amazon,

who receives about 20% of all its sales through its affiliate network, pioneered this marketing

method in large scale. Today affiliate marketing is a “must have” and all serious online

merchants have an affiliate program. If you have a website you can refer traffic through affiliate

programs and earn revenues through your links. The only limit to the amount of money you can

make is the volume of traffic and the CR you have . Hence, traffic is the key to success for you as

an affiliate.

Figure 1.1 There are three partners in an affiliate network, the affiliate site, the affiliate provider and the

advertiser.

Affiliate provider

invoices the

Advertiser based on

the quality of the

Affiliate provider pays

ommission to the

Affiliate

”Add your

CV at

!”

Affiliate provider

Visito r

Affiliate

Adverti

Visitor visits the Affiliate

.. and clicks through ..

.. to the advertisers site

With the arrival of search marketing you can easily increase the volume of traffic and increase

your revenues through affiliate programs. By using your creativity you can ensure that you earn

more on the traffic you deliver, than what you pay for it. This means that search marketing can

help you earn much more through your affiliate business than you currently do.

Figure 1.2 The normal clickflow, from Google to the affiliate site and then to the Advertiser

Google

Affiliate

website

Advertiser

With modern affiliate programs it is even possible to deliver traffic directly to the affiliate

advertiser, not even passing by your site. You do this by inserting the affiliate link directly into

Google. This way you can buy traffic at one price, and directly sell it a higher price – becoming a

traffic broker.

Figure 1.3 Advanced clickflow, directly from Google to the Advertiser, not passing the affiliate site

Google

Advertiser

Why would advertisers allow you to do this? Why don’t they buy Adwords themselves? Well,

many advertisers buy Adwords themselves. They have in-house people that work solely with this.

However, there are so many words, so many situations, and so many languages, that they can

never come up with all the combinations that will actually lead visitors to a sale. That’s way they

are willing to give away a commission to you, so that you can help them get more sales. Also,

there are other advertisers that think it is wiser to outsource this whole process to affiliates.

Affiliates will only get paid when they deliver results, but they also have the ingenuity to find

new sources of traffic and increase sales for advertisers continuously.

Affiliates are in reality expanding the marketing budget for the advertiser. Ensuring that ads are

placed in more spaces than if without affiliates. Also, since advertisers are only allowed to have

one ad shown for each Google query, more can be shown through affiliates that act as third

parties. All in all, from an advertiser perspective the advantages with allowing affiliates to also

deliver traffic through Google outweigh the drawbacks.

This traffic trading business is very young, but growing fast and today thousands of people earn

their living through trading with Adwords combined with affiliate networks.

How to get started

We will now go into details. You will learn how to set up an affiliate account as a keyword

trader, to find and apply to relevant advertising programs, and become accepted as an affiliate.

The last section describes how you can evaluate performance and minimize risks .

Setting up your affiliate account as a keyword trader

The process of registering as an affiliate is simple and straightforward and you have probably

already done it. Go to the homepage of the provider and click “become publisher / affiliate. It is

important to enter as much information and as accurately as possible. All accounts are screened

manually, and omitting information may limit your success of being accepted by large

advertisers.

If you do not have a website, then explain this in the description about the site that you have to

entered. Ensure that your website has its own domain, and doesn’t look amateurish. When your

account is setup, we recommend that you send an email to “support” and inform them about

your intention to work with Google Adwords from this account and ask for specific information

if available to guide you to specific Advertisers. Give a few days of answer time; if you do not get

a response via email then call the provider.

Not all advertisers will accept keyword marketing.

Finding Advertisers

The strategic choices you make when starting to run affiliate programs involves;

Affiliate program and selection of products (for example, Dell and “notebooks”)

Geographical focus (for example, UK)

Support and tools offered by the affiliate program

Finding Advertisers that will accept you and also perform for you is an art that you will soon will

be able to master. However, you must start with trial and error. You have to put your toe in the

water before you jump in. Wait with the big advertisers until you master the game. Start small

and grow.

Since most advertisers only pay you when you deliver a sale there are a few things you should

look for when choosing advertisers. The end product must be attractive both when it comes to

brand, price and shipping. The site must be easy to navigate and have a simple buying process.

Then you must look at what you will get paid, this is called tariffs in the affiliate world. Lastly,

you have to ensure that the tracking parameters are attractive.

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