X5_M.pdf

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Product Selling Points
April 2009
BMW X M
BMW X M
Product
Argumentation
Sheer
Driving Pleasure
M meets X.
Management
Marketing
Sales
New Automobiles
Sales
Used Automobiles
After Sales
Administration
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BMW X5 M / BMW X6 M Philosophy 3
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4
BMW X5 M / BMW X6 M Philosophy 5
M meets X: an encounter of superlatives.
The BMW X5 M and the BMW X6 M .
As the fi rst all-wheel-drive BMW M models, the BMW X5 M and the BMW X6 M
offer unique high-performance experiences. For the fi rst time, the technological
superiority of a BMW M high-performance sports car encounters the versatility of a
Sports Activity Vehicle in the BMW X5 M. And in the BMW X6 M, it meets the athletic
dynamics of an already unique Sports Activity Coupé. The perfect transferral of
the M philosophy to both vehicle concepts has created absolutely exclusive driving
experiences, setting new class benchmarks in terms of dynamics, agility and emotion.
The BMW X5 M and the BMW X6 M are independent characters in their own right
and are compelling for their concentrated package of technical highlights – embodied
in unique M design.
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