Hilicki C. - May I Have Your Attention, Please[q][c] Build a Better Business by Telling Your True Story (2005)(en).pdf - Project_Management - JohnBlack

More Praise for May I Have Your Attention, Please?

“Give Chris Hilicki your attention and she’ll give you something

priceless: the ability to discover and live your true story. She not

only helped me tap into the core essence of my publishing company,

she helped me tap into the core essence of my personal story. My

brand—and my life—are the richer for it.”

—Allen Arnold, Senior Vice President and Publisher,

WestBow Press, A Division of Thomas Nelson, Inc.

“A few years ago, Chris set out to build a children’s book company

and created a powerful brand recognized and adored by children and

parents across America. Along the way, she discovered and nurtured

her own ‘personal brand identity’—a feat that served to catapult her

career and contribute to a high level of personal satisfaction. Chris’

‘true story’ approach to branding is compelling and motiva-

tional. At last we have a unique branding strategy with insight

and advice to empower us on both a personal and a professional

level.”

—Yvonne Martin Kidd, Director, Marketing and

Communications, Vanderbilt Owen Graduate

School of Management

“Chris Hilicki has written a profoundly human business book

that urges each of us to be aware of ourselves as brands. Whether

we know it or not, we all stand for something in the eyes of others.

Our ‘reputations’ account for only part of this, for that term too nar-

rowly reﬂects the rational side of our natures. Our personal brand

identities encompass reputation, but also the deeper symbols and val-

ues we embody and that frame our social personas. Chris Hilicki’s

enormously warm and readable book reminds us that we are the ones

responsible for constructing and shaping this social persona—our per-

sonal brands. It is not just Oprah Winfrey and Bill Gates who create

their own personal brands—it is each of us. In awareness of this lies

unique power and freedom. In the venerable American tradition of

the motivational guide, May I Have Your Attention, Please? is sure

to be worthwhile for readers at all stages of their careers.”

—Scott McDonald, Ph.D., Senior Vice President,

Research, Condé Nast Publications

“Me? A brand? Are you kidding? May I Have Your Attention, Please?

makes us realize that not only do our own experiences greatly impact

who we are, they create an impression in others’ minds that we can

call our personal ‘brand.’ The unique history and character of a corpo-

rate organization is the true basis for a brand, much more than just a

logo. Chris Hilicki persuades us to thoughtfully take the time to ana-

lyze and rebuild our own brands. By sharing her extraordinary per-

sonal and professional experiences, Chris reveals the secrets to what

truly sets brands apart. This book helps us all realize that shining a

light on what makes us different is the essential ﬁrst step to creating a

powerful brand. Read it and get started on your journey to success!”

—Theresa Reagan, Executive Director,

Children’s Health Education Center, Wisconsin

Children’s Hospital

“After reading Hilicki’s book I realize I have been studying the most

powerful branders in the world—babies. Babies do just what Hilicki

says a brander should do: Their stories are short, incredibly clear, un-

apologetically attention getting, and, most important, authentic and

unique. Hilicki does something for us that babies can’t do. She tells us

how to discover our own story. She gives each of us ways to dis-

cover our authentic me and genuinely make others a part of our

story. When people experience our story they will feel thrilled to

know, share, and be connected to us, just like with babies. So, when

you read this book you risk becoming a baby, but the beneﬁt is mak-

ing yourself into a unique brand.”

—Ed Tronick, Chief of the Child Development Unit,

Associate Professor of Pediatrics and Psychiatry,

Harvard Medical School

“Chris Hilicki has put together a great resource for every CEO and

company that wants to deﬁne and improve their brand. Each of

us, whether as individuals or as organizations, has a story that must

be told. Chris helps us create the chapters that immediately bring the

brand to a better life.”

—Kevin E. Dunn, Former USA Division President,

McDonald’s Corporation

May I Have Your Attention, Please?

Build a Better Business

by Telling Your True Story

Chris Hilicki

John Wiley & Sons, Inc.

Dedicated to Rich, for loving me just the way I am

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or

transmitted in any form or by any means, electronic, mechanical, photocopying,

recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the

1976 United States Copyright Act, without either the prior written permission of the

Publisher, or authorization through payment of the appropriate per-copy fee to the

fax 978-646-8600, or on the web at www.copyright.com. Requests to the Publisher for

permission should be addressed to the Permissions Department, John Wiley & Sons,

Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008.

Limit of Liability/Disclaimer of Warranty: While the publisher and the author have

used their best efforts in preparing this book, they make no representations or

warranties with respect to the accuracy or completeness of the contents of this book

and speciﬁcally disclaim any implied warranties of merchantability or ﬁtness for a

particular purpose. No warranty may be created or extended by sales representatives or

written sales materials. The advice and strategies contained herein may not be suitable

for your situation. You should consult with a professional where appropriate. Neither

the publisher nor the author shall be liable for any loss of proﬁt or any other

commercial damages, including but not limited to special, incidental, consequential,

or other damages.

For general information about our other products and services, please contact our

Customer Care Department within the United States at 800-762-2974, outside the

United States at 317-572-3993 or fax 317-572-4002.

Wiley also publishes its books in a variety of electronic formats. Some content that

appears in print may not be available in electronic books. For more information about

Wiley products, visit our web site at www.wiley.com.

Library of Congress Cataloging-in-Publication Data:

Hilicki, Chris.

May I have your attention, please? : build a better business by telling your true

story / Chris Hilicki.

p. cm.

ISBN 0-471-67889-9 (cloth)

1. Success in business. 2. Self-actualization (Psychology) I. Title.

HF5386.H52 2005

658.8'27—dc22

2004016913

Printed in the United States of America.

10987654321

Hilicki C. - May I Have Your Attention, Please[q][c] Build a Better Business by Telling Your True Story (2005)(en).pdf

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