Four-Layers-Free-Version.pdf

The Four Layers of the SEO Model

ÐHow to Rank Higher in the Search EnginesÑ

By SEO Expert

Steve Wiideman

http://www.stevewiideman.com/

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Table of Contents

Sections

Page

I. Introduction

II. The Four Layers of the SEO Model Overview

III. The Analyze Layer

Getting the Right Keywords is Everything

Analyzing Backlinks

Analyzing the SEO Best Practices of Your Competitors

IV. The Optimize Layer

Linking to External Websites

The Design Phase: Finding the Best CSS Template

Explaining the Title and META Tag Guidelines

Keyword Density Explained

The robots.txt File

Using Google Sitemap Technology

Testing the Site for CSS and HTML Corrections

Performing Broken Links Tests

V. The Develop Layer

The Most Effective Ways to Develop Your Site for SEO

Automating Your Google Sitemap

Explaining RSS

The Power of Blogs and Web Forums

Installing an Affiliate System

Installing Web Analytics

SSI and Dynamic Content

Developing Your Project Proposal (Requirements)

VI. The Promote Layer

A Quick Review of PageRank

Develop a Strategy

Start with the Basics

Pay the Piper – Sign up for Directories

Post Where Your Competitors Post

Post Where Your Competitors Don’t

Allow Others to Sell For You

Send Out Press Releases at Least Once Per Month

Purchase Text Links

4 Principles of Link Buying

E-mail Marketing

Advertising Offline

Recap

VII. Appendix A: Best Practices of Search Engine Optimization

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Introduction

Who is This Book For?

If you have a business with or without a website, and your customers can’t find you on

the top 10 results in Google, MSN, Yahoo! or any of the other search engines while

searching for your product or service , then this book for you.

Likewise, if you are on a budget that doesn’t include Internet marketing, then The Four

Layers of the SEO Model is the tool you need to help launch a profitable online strategy.

This book isn’t for multi-million dollar corporations who already get a substantial amount

of web traffic through Internet Advertising. This eBook isn’t about advertising; it’s about

creating a search-engine friendly website at virtually no cost.

What You Should Already Know Before Reading This eBook

This eBook was created for both technical and non-technical readers. You do not need

to be tech-savvy to get through this eBook . However, you will need a general

knowledge of the Internet, including basic terms, such as Browser, Address Bar,

Hyperlink or “Link”, and Search Engine.

If you have never used the Internet before, you may find this guide to be perplexing. We

highly recommend you discover the Internet and its use before reading on.

My Philosophy on Search Engine Optimization

I’ve been around since the archaic Gopher Server days and have literally “lived the

Internet” for well over a decade. I hold a Bachelor of Science in E-Business

Management and developed or been a major contributor to well over 100 websites. I

survived the “Dot Com Crash of 2000” and remain a true believer in the long-term

dependency of Internet in our lives.

That being said, here is my philosophy: I believe that through effective Search Engine

Optimization, anyone (and I mean anyone ) can build a massive presence on the

Internet. The key to success in SEO is planning, executing, measuring, and not giving

up. Those are the unbendable principles of this new technology, and if you abide them,

they will guarantee you success.

Thank you for purchasing this eBook. I hope it will benefit you in the same lucrative way

it has benefited so many other readers.

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The Four Layers of the SEO Model

When I started building this model in my head several years ago, I noticed an

undeniable similarity to the basic project management structure I had used so many

times before on eCommerce projects. Then I remembered the 7 Layers of the OSI

Model that I’d been introduced to in my computer networking courses. These two

completely different IT fields inspired me to create the Four Layers of the SEO Model , a

visual representation of an effective SEO project.

In my opinion, this model is much easier to remember than those of the OSI Model, not

just because there 3 less layers, but because executing on these practices can have an

absolutely massive effect on sales. So here they are in all of their glory:

The Four Layers of the SEO Model

AN AL Y ZE

O PTIMIZ E

DEV ELO P

PRO MO TE

Pretty simple isn’t it? It’s easy to compare this model to the Project Management

model, which normally includes planning, pre-design, design, development, testing and

hypercare. Only these layers work synergistically, each fully dependent on the others.

By Analyze, we are referring to time spent on evaluating keywords and peeking in on

your competitor’s game book, which includes performing backlink checks on competitor

websites.

To Optimize is to design a website that guides the search engines to topic-discovery,

rather than having the search engines make their own guess about what your site is

about. This layer involves a handful of common SEO Best Practices and a few tricks

I’ve learned over the years that definitely make a difference.

Developing a webpage is only free when you have the time to add mass amounts of

content via the SEO Best Practices of the Optimize Layer. We’ll discuss this in more

detail, but other low-cost tools are available to boost ranking. A few of these tools

include RSS (Really Simple Syndication), web forums, and blogs.

The last layer is the Promote Layer. It’s at this critical layer that you will get a few high-

quality links pointing to your website.

In the sections ahead, we’ll talk in detail about each of these layers as they relate to

Search Engine Optimization.

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The Analyze Layer

The Analyzer layer contains two parts: Keywords and Competition. Both play an equally

important part in discovering what needs to be on your website to rank #1 on the major

search engines.

The Importance of Keywords

Keywords are like puzzle pieces to the search engines, every word used on a webpage

contributes to the big picture of what a site is all about. Used in the appropriate

densities, it is these keywords that will ultimately determine how many people you can

reach through the search engines.

Users type in keywords in the Search field to find what they are looking for. The search

engine then reaches into its database to find the most relevant result. Relevant results

are driven by different factors, mainly by keywords, but also by traffic and the number of

links pointing in from external websites.

Getting the Right Keywords is Everything

So how do you know which keywords get searched for the most? There are literally

hundreds of Keyword Analyzers on the Web. Only one has passed the test of time and

to-date recognized as the authority on keyword searches: WordTracker . At the time of

this writing, they are number one, not just because they have the largest following, but

because their database spans 120 days, not just a single month like some others.

Another reason I recommend WordTracker is because of the results you generate from

running queries on their database. The results return a Keyword Effective Index (KEI)

that not only calculates the number of estimated searches, but also includes competition

numbers in the calculation. In other words, Number of Searches / Number of Competing

Websites = KEI.

Hint to Using Keyword Analyzers:

Get the Full Version:

http://www.ocseoexpert.com/four-layers-full-version

Your Competition Can Run, but They Can’t Hide

There are several things we are going to need to analyze when it comes to competitor

websites, but as with any project there is a specific sequencing you’re going to need to

follow in order to achieve quality results. Here is an outline of the tasks and sequence,

which we’ll elaborate on in a moment:

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