Bradberry - 6 secrets to startup success.pdf

(3572 KB) Pobierz
955383499.006.png
6 SECRETS TO
STARTUP SUCCESS
How to Turn Your Entrepreneurial
Passion into a Thriving Business
JOHN BRADBERRY
Foreword by Pamela Slim,
author of Escape from Cubicle Nation
AMERICAN MANAGEMENT ASSOCIATION
New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco
Shanghai • Tokyo • Toronto • Washington, D.C.
American Management Association • www.amanet.org
955383499.007.png 955383499.008.png 955383499.009.png 955383499.001.png
Bulk discounts available. For details visit:
Or contact special sales:
Phone: 800-250-5308
E-mail: specialsls@amanet.org
View all the AMACOM titles at: www.amacombooks.org
This publication is designed to provide accurate and authoritative information in regard
to the subject matter covered. It is sold with the understanding that the publisher is not
engaged in rendering legal, accounting, or other professional service. If legal advice or
other expert assistance is required, the services of a competent professional person
should be sought.
Library of Congress Cataloging-in-Publication Data
Bradberry, John, 1961–
6 secrets to startup success : how to turn your entrepreneurial passion into a thriving
business / John Bradberry ; foreword by Pamela Slim.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-8144-1606-8 (hardcover)
ISBN-10: 0-8144-1606-3 (hardcover)
1. New business enterprises—Management. 2. Entrepreneurship. 3. Success in
business. I. Title. II. Title: Six secrets to startup success.
HD62.5.B723 2011
658.1'1—dc22
2010039039
© 2011 John G. Bradberry
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system, or transmitted in
whole or in part, in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written permission of AMACOM, a division
of American Management Association, 1601 Broadway, New York, NY 10019
About AMA
American Management Association ( www.amanet.org) is a world leader in talent
development, advancing the skills of individuals to drive business success. Our mission
is to support the goals of individuals and organizations through a complete range of
products and services, including classroom and virtual seminars, webcasts, webinars,
podcasts, conferences, corporate and government solutions, business books, and
research. AMA’s approach to improving performance combines experiential learning—
learning through doing—with opportunities for ongoing professional growth at every
step of one’s career journey.
Printing Number
10 9 8 7 6 5 4 3 2 1
American Management Association • www.amanet.org
955383499.002.png
CONTENTS
Foreword by Pamela Slim
v
Acknowledgments
vii
Introduction
xi
PART I
Entrepreneurial Passion:
A Double-Edged Sword
Chapter 1:
True Believers: Why Founders Fall in Love with
Their Ideas
3
Chapter 2:
The Passion Trap: How Attachment to Your Idea Can
Sabotage Your Startup
23
PART II
Your Foundation: Six Principles for Launching a
Can’t-Miss Startup
Chapter 3:
Founder Readiness: How to Prepare for the
Entrepreneurial Journey
51
American Management Association • www.amanet.org
955383499.003.png
iv
Contents
Chapter 4:
The Pull of the Market: Attach to Your Customer,
Not to Your Idea
81
Chapter 5:
Your Math Story: Charting a Path to Breakeven
and Beyond
103
Chapter 6:
Startup Agility: Executing with Focused Flexibility
125
Chapter 7:
Integrity of Communication: Your Secret
Startup Weapon
149
Chapter 8:
Staying Power: Give Your Venture Time to
Take Flight 169
Your Runway
Appendix A: Startup Readiness Tool
191
Appendix B: Resources and Readings
207
Notes
215
Index
227
American Management Association • www.amanet.org
955383499.004.png 955383499.005.png

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika:

Zgłoś jeśli naruszono regulamin