Vocabulary Media and Marketplace words.pdf

V O C A B U L A R Y

MEDIA AND

MARKETPLACE

WORDS

◆

Print Ads and TV Commercials

◆

Electronic Media

◆

Recognizing Propaganda

◆

Consumer Awareness

VOCABULARY

in context

JOANNE SUTER

V O C A B U L A R Y

VOCABULARY

in context

E VERYDAY L IVING W ORDS

H ISTORY AND G EOGRAPHY W ORDS

M EDIA AND M ARKETPLACE W ORDS

M USIC , A RT , AND L ITERATURE W ORDS

S CIENCE AND T ECHNOLOGY W ORDS

W ORKPLACE AND C AREER W ORDS

Three Watson

Irvine, CA 92618-2767

E-Mail: info@sdlback.com

Website: www.sdlback.com

Development and Production: Laurel Associates, Inc.

Cover Design: Elisa Ligon

Interior Illustrations: Katherine Urrutia, Debra A. LaPalm, C. S. Arts

No part of this book may be reproduced in any form or by any means, electronic

or mechanical, including photocopying, recording, or by any information storage

and retrieval system, without the written permission of the publisher.

ISBN 1-56254-396-2

Printed in the United States of America

07 06 05 04 03 9 8 7 6 5 4 3 2 1

in context

CONTENTS

▼

Introduction ..................... 4

UNIT 3 Preview ............................ 55

LESSON

1 Unit 3 Glossary ..................... 56

UNIT 1 Preview .............................. 5

LESSON

1 Unit 1 Glossary ....................... 6

2 Book and Music Clubs ....... 59

3 Find It in the

Classified Ads ..................... 62

2 Advertisers Take Aim at

Heads and Hearts ................ 9

4 The Media Stirs

Things Up ............................ 65

3 As Safe as Money in

the Bank! ............................. 12

5 Credit Cards: Protecting

Your Plastic ......................... 68

4 Freedom of the Press:

The Trial of John Peter

Zenger ................................... 15

6 Trademarks ......................... 71

5 Read It and Buy! ................ 18

7 Vocabulary Stretch ............. 74

6 Letters to the Editor .......... 21

▼

Unit 3 Review ........................ 77

7 Vocabulary Stretch ............. 24

UNIT 4 Preview ............................ 80

LESSON

1 Unit 4 Glossary ..................... 81

▼

Unit 1 Review ........................ 27

UNIT 2 Preview ............................ 30

LESSON

1 Unit 2 Glossary ..................... 31

2 Attending an Auction ........ 84

3 News Services ..................... 87

2 Speed Sells ........................... 34

4 How to Complain . . . and

Get Results! ......................... 90

3 Ernie Pyle,

War Correspondent ............ 37

5 Consumer Rights ................ 93

4 www.groceries.com ............. 40

6 Editorial Cartoons ............. 96

5 Give It a Try! ....................... 43

7 Vocabulary Stretch ............. 99

6 Television: Society’s

Mirror ................................... 46

▼

Unit 4 Review ...................... 102

7 Vocabulary Stretch ............. 49

▼

End-of-Book Test ......... 105

▼

Unit 2 Review ........................ 52

▼

Word List ...................... 109

INTRODUCTION

Welcome to VOCABULARY IN CONTEXT!

A well-developed vocabulary pays off in many important

ways. Better-than-average “word power” makes it easier to

understand everything you read and hear—from textbook

assignments to TV news reports or instructions on how to repair

a bicycle. And word power obviously increases your effectiveness

as a communicator. Think about it: As far as other people are

concerned, your ideas are only as convincing as the words you

use to express them. In other words, the vocabulary you use when

you speak or write always significantly adds or detracts from

what you have to say.

VOCABULARY IN CONTEXT was written especially for you .

The program was designed to enrich your personal “word bank”

with many hundreds of high-frequency and challenging words.

There are six thematic books in the series— Everyday Living

Words , Workplace and Career Words , Science and

Technology Words , Media and Marketplace Words , History

and Geography Words , and Music, Art, and Literature

Words . Each worktext presents topic-related readings with key

terms in context. Follow-up exercises provide a wide variety of

practice activities to help you unlock the meanings of unfamiliar

words. These strategies include the study of synonyms and

antonyms; grammatical word forms; word roots, prefixes, and

suffixes; connotations; and the efficient use of a dictionary and

thesaurus. Thinking skills, such as drawing conclusions and

completing analogies, are included as reinforcement.

A word of advice: Don’t stop “thinking about words” when

you finish this program. A first-class vocabulary must be

constantly renewed! In order to earn a reputation as a first-

rate communicator, you must incorporate the new words you

learn into your everyday speech and writing.

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