HealthClubSecrets.pdf

Health Club

Secrets

A Brad Howard Book

Courtesy of

www.healthclubsecrets.com

You do not have any resale rights to this manuscript whatsoever. Any and all copyright

infringements will be followed up legally in accordance with the Digital Millennium Copyright

Act (DMCA) and reported to your hosting and billing company for account closure.

WARNING: DO NOT RESELL THIS PRODUCT!

Welcome to the Hope

Industry!

I knew you were going to pick up this book.

Why?

Because I know what every other great health and fitness marketer

out there knows: only 5% of people that buy books, products, or join

health clubs ever REALLY put them to use. The reason comes from

the fact that it is quite easy to manipulate someone if they have a

want that is bad enough.

Think about it. If you are desperate to lose weight, you’ll try just

about anything to get the pounds off. Seriously, if someone made the

claim (and somehow substantiated) the fact the eating dog poo would

help you lose weight, I’d have a huge line of people waiting outside my

door (I have a huge dog).

Thus the diet and fitness industry has an easy job to do. Here are the

steps:

1) Identify (or create) a desperate problem that people have

2) Create hope

3) Under-deliver on your promises

4) Blame the laziness or stupidity of the individual if it doesn’t

work.

5) Repeat

Most of the time, the industry doesn’t even have to worry about their

product. The company knows that the majority of people will find that

it is too hard to actually get in shape and will never put their product

to use.

It’s free money!

But here’s the kicker: Afterward, people just put that product down

and go buy the next “miracle” product.

You do not have any resale rights to this manuscript whatsoever. Any and all copyright

infringements will be followed up legally in accordance with the Digital Millennium Copyright

Act (DMCA) and reported to your hosting and billing company for account closure.

WARNING: DO NOT RESELL THIS PRODUCT!

Let’s face one fact. Admit it, you’re lazy (hey, me too). You REALLY

don’t want to work out. You just want the pounds to just melt off or

you want to gain 50 lbs of muscle in 3 days. Admit it, its okay.

Please understand that I’m not saying these things to push your

buttons or piss you off (or am I?). On the contrary, these statements

are simple facts of human nature.

Now, this isn’t to say that there aren’t any great products and services

out there because there are. The problem stems from people having

to wade through all of the bad information and crappy products that

no one knows what to do.

You’ve got certain gurus telling you one thing and certain ones telling

you the opposite. Think about it, when you want to win a war, one of

the absolute best strategies is to confuse your opponent.

Of course, this book isn’t about conspiracy theory so we won’t go into

detail about what I think on the above. We’ll leave that to another

topic, www.MindOverBodyMatter.com perhaps.

You see, the biggest hurdle for most people is applying what you’ve

learned. So, that being said make, sure to apply everything here.

Information is a powerful thing if used correctly. Hopefully, this book

will help to change a lot of what’s been going on in the health and

fitness industry.

I’ve been in the industry for 8 years now and have seen it all. Some

of this stuff is downright ridiculous. Not to scare you (because there

are a lot of great clubs out there), but the health and fitness industry

itself is filled with drug trafficking, porn, money laundering, scams,

and many other things that can happen right under everyone’s nose.

Seriously, if your state’s Attorney General’s office (in the US) went

through many of the health clubs out there, they would have an

absolute field day.

Now, don’t get me wrong… there are some great clubs out there. With

this book, you’ll be able to easily distinguish between the great clubs

and the awful ones.

Why?

You do not have any resale rights to this manuscript whatsoever. Any and all copyright

infringements will be followed up legally in accordance with the Digital Millennium Copyright

Act (DMCA) and reported to your hosting and billing company for account closure.

WARNING: DO NOT RESELL THIS PRODUCT!

You are getting ready to learn every dirty little secret that the health

club industry owns. Are you prepared to save thousands? I thought

so.

Notice:

If you ONLY learn one thing from this eBook learn this: the

health and fitness industry is a HOPE industry. You don’t buy

fitness, you buy the HOPE that you’ll get in shape. You don’t

buy a new diet plan; you buy the HOPE that you’ll lose weight.

Every insider KNOWS that you will continue to buy everything

you can get your hands on.

Guess what, if it doesn’t work, either you or they will blame

your OWN LAZINESS, not the product or service they offer.

They KNOW you’ll buy their product, see another one that you

think will work better and buy that one too WITHOUT even

using the first one! It’s all starting to come together isn’t it?

Onward

It’s time to teach you how to win.

You do not have any resale rights to this manuscript whatsoever. Any and all copyright

infringements will be followed up legally in accordance with the Digital Millennium Copyright

Act (DMCA) and reported to your hosting and billing company for account closure.

WARNING: DO NOT RESELL THIS PRODUCT!

Table of Contents

Introduction – Welcome to the Hope Industry

Table of Contents

About Me

Important Topics and Disclaimer

Chapter List

1) The Dark Side Of Health Clubs

2) The 4 Most Powerful Words Your Can Ever Say

3) Encouraging the Beast

4) The Great Equalizer

5) Evaluating Your Needs

6) Red Flags

7) The Day of the Deal

8) What No One’s Telling You About Identity Theft

9) “Star Bursting”

10)

The Hourglass Effect

11)

Personal Training

12)

Get Out of Jail

13)

Corporate Offices

14)

Presales

15)

EFT

16)

Bonding

17)

Dieting

18)

Working Out

19)

Picking a Club, Step by Step

20)

Franchises

21)

Great Health Clubs Rarely Advertise

Conclusion

Appendix A – Industry Scam Avoidance

Appendix B – Recommended Resources

You do not have any resale rights to this manuscript whatsoever. Any and all copyright

infringements will be followed up legally in accordance with the Digital Millennium Copyright

Act (DMCA) and reported to your hosting and billing company for account closure.

WARNING: DO NOT RESELL THIS PRODUCT!

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