Event-Marketing.pdf

Event Marketing

The Wiley Event Management Series

SERIES EDITOR: DR. JOE GOLDBLATT, CSEP

Special Events: Twenty-first Century Global Event Management, Third Edition

by Dr. Joe Goldblatt, CSEP

Dictionary of Event Management, Second Edition

by Dr. Joe Goldblatt, CSEP, and Kathleen S. Nelson, CSEP

Corporate Event Project Management

by William O’Toole and Phyllis Mikolaitis, CSEP

Event Marketing: How to Successfully Promote Events,

Festivals, Conventions, and Expositions

by Leonard H. Hoyle, CAE, CMP

Event Risk Management and Safety

by Peter E. Tarlow, Ph.D.

Event Sponsorship

by Bruce E. Skinner and Vladimir Rukavina

The Complete Guide to Destination Management

by Pat Schauman, CMP, CSEP

Event Marketing

HOW TO SUCCESSFULLY PROMOTE EVENTS,

FESTIVALS, CONVENTIONS, AND EXPOSITIONS

Leonard H. Hoyle, CAE, CMP

JOHN WILEY & SONS, INC.

This book is printed on acid-free paper.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system or transmitted

in any form or by any means, electronic, mechanical, photocopying, recording, scanning or

otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copy-

right Act, without either the prior written permission of the Publisher, or authorization

through payment of the appropriate per-copy fee to the Copyright Clearance Center,

222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4744. Requests to

the Publisher for permission should be addressed to the Permissions Department, John

Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, (212) 850-6011,

fax (212) 850-6008, E-Mail: PERMREQ@WILEY.COM.

This publication is designed to provide accurate and authoritative information in regard to

the subject matter covered. It is sold with the understanding that the publisher is not en-

gaged in rendering professional services. If professional advice or other expert assistance

is required, the services of a competent professional person should be sought.

Library of Congress Cataloging-in-Publication Data:

Hoyle, Leonard H.

Event marketing : how to successfully promote events, festivals, conventions, and

expositions / Leonard H. Hoyle.

p. cm. — (The Wiley event management series)

Includes bibliographical references and index.

ISBN 0-471-40179-X (cloth : alk. paper)

1. Special events—Marketing. I. Title. II. Series.

GT3405.H69 2002

658.4

2001046819

Printed in the United States of America.

10987654321

56—dc21

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