Morris Langdon - Permanent Innovation. The Definitive Guide To The Principles, Strategies, And Methods Of Successful Innovators.pdf - Innovation - warszyk

P e r m a n e n t I n n o v a t i o n

Praise for Permanent Innovation

“Langdon in his very characteristic style details out what works and what doesn't

to make innovation happen. It deals with situations that large organizations

often encounter, road blocks to sustaining their innovativeness. He has dealt with

the contradictory nature of permanence and innovation with absolute clarity. It

is a must read for those in the business of enabling innovations in organizations.

It makes a good learning for those who would like to jump start their innovation

journey.”

Divakaran Mangalath

Chief Technology Officer

Wipro Technologies

“This book is a mandatory tool in making your mind clear about what is really

needed to achieve this famous ‘growth through innovation’ for your company.

After having read it, just do it ... no more excuses.”

Léopold Demiddeleer

Director of R&D and New Business Development

Solvay

“I’ve had the chance to review Permanent Innovation and I must admit that I

love it! Langdon is an engaging writer with a fine ability to clearly communicate

the notion of inventiveness and its realm. Permanent Innovation is simply a must

read book that has many ideas and resources to help us address some of the

challenges we will face in the future. Thank you for putting this effort together.”

Dr. Mohammed A. Alansari

Intellectual Assets Management

Saudi Aramco

“Langdon’s new book is itself an innovative contribution. It reshapes and

elucidates what it takes to support, develop, and sustain innovation at the

personal or enterprise level. This should be a foundation text for anyone in the

modern organization.”

Larry M. Starr, Ph.D.

Director, Organizational Dynamics Graduate Programs

Executive Director, Center for Organizational Dynamics

School of Arts and Sciences

University of Pennsylvania

“Amongst so many books about innovation, this is one of the best. It rests on

twenty years of practical experience by one of the leading practitioners in the

field. I was delighted to find the right mix of actionable information and deep

concepts, several of which are ground breaking. I consider Langdon Morris to

be a master.”

Pascal Baudry

President

WDHB Consulting Group

P e r m a n e n t I n n o v a t i o n

“ Permanent Innovation presents an important and comprehensive approach to

understanding how the elusive phenomenon of innovation actually works.

Langdon has written for a wide audience of practitioners, not just academicians

debating the niceties of theoretical models. He provides a near encyclopedic

overview of the field, practical every day tips, and some truly new insights

regarding Innovation’s unique relation to product, category and strategy

development. A must read for anybody who takes innovation seriously.”

Michael Barry

Principal, Point Forward

Adjunct Professor, Stanford University School of Mechanical Engineering

“I enjoyed Permanent Innovation enormously. The conversational tone is just a

treat, and it succeeds in being powerfully authoritative in a pleasing, understated

way. The material is typical Morris: lots of very practical and practicable

observations and prescriptions written directly to the managing executive, all in a

way that gets the reader interested in experimenting. Morris’

experience facilitating (almost forcing) rapid change is reassuring,

demonstrating that it’s possible to grasp the crucial principles of change. The

book takes the reader from foundation principles of innovation and

organizational transformation to the contemporary battleground of the market.

Permanent Innovation is inspiring to read, and in a practical way.”

Robert Gregory

Director, Strategy

Xpress Data, Inc.

“Permanent Innovation sounded like an oxymoron to me when I first heard it.

But after reading Langdon Morris' extensive analysis of the process of

innovation along with illustrative examples from successful innovators like Dell,

Saturn, Apple Computer, and FedEx, I understand Langdon’s choice of the title.

His book is a pragmatic guide for designing and implementing a methodology

for continuous innovation so necessary to meet the challenges of exponential

change facing every organization today. Read it and you’ll understand how to

make innovation a permanent process in your workplace.”

Dave Davison

Venture Investor

“A powerful and practical book for executives who seek to understand the basic

principles and practices of innovation. Langdon Morris has the rare gift of being

both astute and practical. This book is a jewel because it points the direction to

where innovation is evolving – to more collaborative systems.”

Stu Winby

Founder and Executive Managing Partner

Sapience Group - Silicon Valley

4 P e r m a n e n t I n n o v a t i o n

Also by Langdon Morris

Managing the Evolving Corporation

The Knowledge Channel:

Corporate Strategies for the Internet

Fourth Generation R&D:

Managing Knowledge, Technology, and Innovation

(with William L. Miller)

The War for America

Beyond Earth:

The Future of Humans in Space

(co-author and co-editor)

P e r m a n e n t I n n o v a t i o n

Download Edition

August 2006

Permanent Innovation

The Definitive Guide to the Principles, Strategies, and Methods of

Successful Innovators

Langdon Morris

Preface by Hartmut Esslinger

Langdon Morris is a co-founder and principal of InnovationLabs LLC and

Senior Practice Scholar at the Ackoff Center of the University of

Pennsylvania and Senior Fellow of the Economic Opportunities Program of

the Aspen Institute.

Morris Langdon - Permanent Innovation. The Definitive Guide To The Principles, Strategies, And Methods Of Successful Innovators.pdf

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