#0248 – Business Websites.pdf - ESL Podcast McQuillan Jeff mp3+PDF - hinatka3991

English as a Second Language Podcast

www.eslpod.com

ESL Podcast 248 – Business Websites

GLOSSARY

bookmarked – saved in a list in one’s Internet browser so that one can easily go

to a particular website

* When Gisela used Harold’s computer, she was surprised to see that he had

bookmarked so many websites about classical music.

homepage – the main page of a website

* This website’s homepage has very basic information about the company, but if

you want to learn more, you can click on “About Us.”

menu bar – a list of options or links on a website that lets the user decide which

other pages to visit

* To get our phone number, click on “Contact Us.” It’s the fourth link on the menu

bar at the top of the website’s homepage.

to navigate – to move between places on the Internet or a website

* This website is almost impossible to navigate because there aren’t any links to

return to the most important pages.

layout – design; the way things are presented on a page or on a website

* Our company wants to hire a designer to create a new layout for its homepage.

hyperlink (or link) – an underlined word or words that, when clicked, moves the

user to another page on a website

* Most hyperlinks on the Internet are underlined and in blue.

to click on – to move one’s mouse so that the cursor (flashing line on the

screen) is over an image or text and then press the mouse button

* In this computer game, you have to click on the people’s feet to make them

walk.

search function – the ability to type a word or words into a small box on a

website and have the website respond by showing a list of all items that match

the word(s)

* People used to look for library books by reading small paper cards, but now

they can use the search functions on the library’s website to find the books

they’re looking for.

These materials are copyrighted by the Center for Educational Development (2007). Posting of

these materials on another website or distributing them in any way is prohibited.

English as a Second Language Podcast

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ESL Podcast 248 – Business Websites

browser – the software used to look at websites, such as Internet Explorer,

Safari, or Firefox

* This website doesn’t work with that browser. You have to look at it with this

one.

compatible – able to work together; able to be used together

* I’d like to buy this new computer game, but I don’t know whether it’s compatible

with my old computer.

www – “World Wide Web;” the first three letters of most website addresses

* If you haven’t been to our website recently, visit us at www.eslpod.com.

web address – the letters and/or numbers that must be typed into an Internet

browser to go to a website, usually beginning in “http://www.” and ending in

domains such as “.com,” “.edu,” “.org,” “.gov,” and “.net”; URL

* If you want people to visit your website, it helps to have a web address that is

short and easy to remember.

domain – the last two or three letters of a web address, such as “.com,” “.edu,”

“.gov,” “.net,” “.tv,” “.ru,” “.pe,” and many others

* In general, the domain for companies is “.com,” the domain for universities is

“.edu,” and the domain for government agencies is “.gov”.

HTML – “HyperText Markup Language;” the computer programming language

used to make most websites

* Students studying computer science have to learn HTML and use it to create

websites during their first year at the university.

to maintain – to make something stay at the same level; to add or delete

information on a website over time

* The information on this website hasn’t been changed since 2003. We need to

hire someone to maintain our website so that the information is updated

regularly!

content management software – a computer program that helps people easily

change information on their websites

* Nelly uses content management software to easily change the information on

her website.

to install – to put a new program onto one’s computer

* Have you installed the new version of iTunes yet?

These materials are copyrighted by the Center for Educational Development (2007). Posting of

these materials on another website or distributing them in any way is prohibited.

English as a Second Language Podcast

www.eslpod.com

ESL Podcast 248 – Business Websites

COMPREHENSION QUESTIONS

1. What kinds of browsers will customers need to view the website?

a) Any of the major browsers.

b) Only the browsers used to build the website.

c) No browsers are needed.

2. How will Margaret maintain her website?

a) She’ll learn how to use HTML.

b) She’ll use content management software.

c) She’ll ask Octavio to make changes for her.

______________

WHAT ELSE DOES IT MEAN?

to navigate

The verb “to navigate,” in this podcast, means to move between places on the

Internet or a website: “Soriah is only five years old, but she’s already better at

navigating the Internet than her parents are.” The same verb can also mean to

find out where one’s ship, car, or plane is or is traveling: “When the computers

stopped working, the airplane pilot had to navigate with paper maps.” When

riding in a car, “to navigate” means to use a map to find out where one is and in

what direction one should go: “When they drove into the city, Daniel had to

navigate while his wife drove.” “To navigate” can also mean to find the right way

to do something in a difficult situation: “It’s going to be difficult to navigate the

new laws about how companies should report their financial information.”

domain

In this podcast, the word “domain” means the last two or three letters of a web

address, such as “.com” or “.edu”: “Yuki wasn’t able to find the website because

she was typing in the wrong domain.” The word “domain” also means a specific

type of knowledge or activity that one is involved with: “Taking care of children

used to be the wife’s domain, but now, many husbands have that responsibility.”

Or, “We shouldn’t offer to help with that project because the president said it

should be only the finance department’s domain.” A “domain” can also mean

land that was owned by a person or country in the past: “The domain of the

Russian Empire was one of the largest in the world.”

These materials are copyrighted by the Center for Educational Development (2007). Posting of

these materials on another website or distributing them in any way is prohibited.

English as a Second Language Podcast

www.eslpod.com

ESL Podcast 248 – Business Websites

CULTURE NOTE

In the United States, copyright protection is a serious problem for individuals and

businesses. If a person or company has the “copyright” on text, music, artwork,

or something else that he or she has created, then it cannot be used by other

people without permission in writing. “Copyright protection” means the things

that individuals and businesses do to try to stop other people from using their

copyrighted materials.

The Internet has created many opportunities for “copyright infringement,” or using

copyrighted materials without permission. On websites, it is easy to copy text

(this is known as “plagiarism”) and download music or images. But doing this is

of a website, it means that all of the information on that website is copyrighted

and you cannot copy it without the permission of the owners.

Some websites give everyone permission to use and copy their work, even

though it normally would be copyrighted. For example, there are some websites

of “clipart” (small drawings that can be placed on websites or in text documents)

that contain text stating that anyone can use their clipart. Some people do this

because they want to have many people visit their websites. However, it is more

common for clipart websites to have a “license for use” or an agreement about

how visitors can use the clipart designs.

The U.S. Copyright Office has a website where you can learn more about

is http://www.copyright.gov/ .

______________

Comprehension Questions Correct Answers: 1 – a; 2 – b

These materials are copyrighted by the Center for Educational Development (2007). Posting of

these materials on another website or distributing them in any way is prohibited.

English as a Second Language Podcast

www.eslpod.com

ESL Podcast 248 – Business Websites

COMPLETE TRANSCRIPT

Welcome to English as a Second Language Podcast number 248: Business

Websites.

This is English as a Second Language Podcast episode number 248. I'm your

host, Dr. Jeff McQuillan, coming to you from the Center for Educational

Development in beautiful Los Angeles, California.

On this episode, we're going to talk about vocabulary related to websites and

setting up a business website. As usual, first we'll listen to the dialogue at a slow

speed, then the explanations, and finally, listen to the dialogue again at a normal

rate of speech. Let's get started.

[start of story]

I was hired to set up a website for a small bookstore and the owner knew very

little about the Internet. I tried to find out what she wanted for her business

website.

Octavio: Let me show you some websites I’ve designed. I have them all

bookmarked. Okay, this is a website for a restaurant. As you can see, the

homepage is fairly simple. The menu bar on the left-hand side allows visitors to

navigate around the site.

Margaret: I like this layout a lot. Why are these words in a different color?

Octavio: Those are hyperlinks to other pages on the website. If you click on the

text or the image, you’ll be taken to a different page.

Margaret: Oh, I see, so for my site, I can list the books I have for sale, and we

can hyperlink each book title to a description of that book.

Octavio: Yes, that’s right. You’ll probably also want a search function so that

people can type in the name of a book or the author to find out if you carry a

specific book.

Margaret: Yes, definitely. Does it matter which browser customers use to look at

my website?

Octavio: No, I’ll make sure that it’s compatible with all of the major browsers out

there.

These materials are copyrighted by the Center for Educational Development (2007). Posting of

these materials on another website or distributing them in any way is prohibited.

#0248 – Business Websites.pdf

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