Storytelling for User Experience.pdf

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Storytelling for User Experience: Crafting Stories for Better Design
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Storytelling for
USer experience
crafting StorieS for Better DeSign
Whitney Quesenbery
Kevin Brooks
rosenfeld Media
Brooklyn, new york
i
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How to Use This Book
xiv
Frequently Asked Questions
xviii
Foreword
xxiv
ChapTER 1
Why Stories?
1
What is a story?
6
there are many types of stories in Ux design
8
More work? not really!
18
More reading
20
Summary
21
ChapTER 2
How UX Stories Work 22
Stories are more than just narrative 27
Stories have many roles in user experience design 36
Maybe you’re not convinced
49
Summary
52
ChapTER 3
Stories Start with Listening
(and Observing)
53
Ux design requires good listening skills
56
listening and observing leads to
better understanding
60
Being listened to is addictive
67
learn to be a good listener
69
teach your team to listen
72
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More reading
75
Summary
77
ChapTER 4
The Ethics of Stories
78
good research ethics—good storytelling
80
professional societies give us relevant ethics
for stories
82
acknowledge your own inluence
84
tell the story accurately
86
Keep the story authentic
90
end the story well
92
More reading
94
Summary
95
ChapTER 5
Stories as Part of a UX Process 96
Ux is a cross-disciplinary practice
101
Using stories in user experience design
is not a new idea
102
Stories can be part of many Ux activities
107
More reading
115
Summary
116
ChapTER 6
Collecting Stories
(as Part of Research)
117
the best stories come from being there
121
other sources of stories are all around you
123
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listen for stories
127
get groups to tell stories to each other
131
explore memorable incidents
134
you can observe stories, too
136
tips for collecting stories
143
Write stories into your notes
155
More reading
164
Summary
165
ChapTER 7
Selecting Stories
(as Part of Analysis)
166
your irst audience: yourself
167
What are you looking for?
171
finding the stories
173
finding stories in data
177
Building stories into personas
179
Summary
184
ChapTER 8
Using Stories for Design Ideas 185
Stories evolve through the design process 192
Brainstorming for new stories: generative stories 194
Brainstorming helper: the storytelling game
197
Developing user research stories:
generative stories (again)
207
incorporating your user research into
the brainstorming game
209
Moving from brainstorming to concept:
expressive stories
212
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table of contents

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