The_Google_Best_Practices_Guide.pdf

The Tested & Trusted Google Optimization Guide

Disclaimer

Google Best Practices Guide

U P D A T E D S E P T E M B E R 2 0 0 9

Section One: Introduction

Purpose and the Goal

About Google

SEO in a Box

On & Off Page Factors – Google Algorithm Update

On Page Factors Dissected

Section Two: Website Development Checklist

How to Set-Up Your Site for Maximum "Google Love"

Linking Strategies

The Importance of PageRank

Using Google Search Filters

Section Three: Questions & Tips

What Should I Do If…

Section Four: Developed Websites Beware

Stay Out of Supplemental Hell

Google Reinclusion

106

Section Five: Google Tools

How to Use Google Tools to Your Advantage

109

Section Six: Staying On Top of the Google Game

Remember “The Big Picture”

117

Trusted Resources

118

About the Author

119

Appendix:

Personal Conversations with Search Engineers 122

Quick Look at Your Market

144

Tutorial: Google Webmaster Tools

156

Google Hacks and Shortcuts

176

The Tested & Trusted Google Optimization Guide

This guide is not endorsed, supported or blessed, etc. by Google. All

information contained in this guide is based on my testing results.

It should be noted that there are no theories presented in this guide.

It should also be noted that there are quotes from Matt Cutts and other

engineers from Google. I don’t profess to have a relationship with

any of these individuals over and above any other Webmaster or

SEO who has attended Webmaster World or Search Engine

Strategies. I simply asked questions, wrote down their responses and

then tested their answers.

I can hear you now ... “You tested answers given by Matt Cutts?”

Of course. My number one rule is that I trust no one. I only trust data.

Even if that person chokes me (see below).

All information presented here is based on nothing more than test

results.

Blah.

Matt Cutts of Google choking me. 

Google Best Practices Guide

Why This Guide Is Different

I’ve been an SEO since 1996 — before the term was cool. This guide is

based on the testing, not theory, of my 500+ test domains. Using

working examples, this guide will help you build organic traffic with

Google to create a long-term traffic solution for your business.

Organic traffic? Isn’t that dead?

No. Organic traffic is alive and well. You probably consulted a “guru”

who stated “SEO is dead.” Anyone who says that doesn’t understand

the simple concepts of SEO and how traffic is driven. Misunderstanding

breeds fear. That fear causes them to try and “kill” SEO.

Many have tried. No one has succeeded.

Why? The Guru’s plan is to quickly turn and pitch to you their new

“silver-bullet-cure-all” marketing package with an inflated price tag. The

end result: that “cure-all” is full of information you already know.

Why is Everyone Obsessed With Google?

Google rules the web. Yahoo! and MSN aren’t in the same ballpark. But

Google isn’t perfect as there are always “exceptions” with Google. You

may see “tests” conducted that reference a new methodology but what

you don’t know is that the theory is often tested on just two domains.

Two domains is a pathetic test.

Why is it pathetic? Allow me to illustrate:

The Tested & Trusted Google Optimization Guide

I can show you pages where a #1 ranking can be achieved with a 26%

keyword density, which is essentially Spamming Google. That example

is the exception, not the rule. Ignore exceptions. You should demand

methodologies that work on the MAJORITY of websites. That is the

essence of this guide.

As I previously stated, when it comes to organic traffic, Google rules all.

While MSN and Yahoo! claim to outpace Google in conversion ratio in

the Pay Per Click (PPC) field, they are no match for Google in the

organic arena.

While they may have a better conversion ratio in terms of a percentage,

Google supplies a lot more traffic, which means you are going to make

more money with Google. Isn’t that why you have a business online —

to make money?

This brings us to a vital point. You aren’t reading this document to

increase rankings or traffic; you are reading this guide to increase

your revenue . Increased revenue is where your focus should always

be. Too many SEOs and Webmasters brag about their rankings or traffic

levels, but it all means nothing if sales don’t follow.

Obvious Fact: It doesn’t matter how many people walk into a store. If

the cash register never rings, the business will soon be:

The same is true for your website. Don’t be like other SEOs who fail to

understand this concept. Change your mindset to “top conversion”

instead of “top ranking” and you will be amazed at what you can

accomplish.

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: