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Machiavelli, Marketing and Management
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Machiavelli, Marketing and
Management
This fascinating and cutting edge text provides insight into the meaning and
interpretation of Machiavelli and his works for management, marketing and
political thought, and highlights their particular relevance to the manager
today. By bringing together contributions from authors ranging from
Machiavelli’s descendants, through prominent ‘politicos’ and writers on
Machiavelli, to some of the leading management thinkers in the UK, this
book addresses a number of common themes relating to the influences and
arguments of perhaps the first political scientist and advocate of sound
management and marketing principles.
Topics covered include:
• modern management
• governance and ethics
• post-modernism
• marketing
• political communication and spin doctoring
• rhetoric and dichotomy of Machiavelli
Machiavelli, Marketing and Management will be of great interest to all students
and scholars of management, marketing and political science.
Phil Harris is co-director of the Centre for Corporate and Public Affairs,
Manchester Metropolitan University, and Chairman of the Academy of
Marketing. Andrew Lock is Pro-Vice Chancellor and Dean of the Faculty of
Management and Business, Manchester Metropolitan University. Patricia Rees
is Senior Lecturer in Management, Manchester Metropolitan University.
Machiavelli, Marketing
and Management
Edited by Phil Harris,
Andrew Lock and Patricia Rees
London and New York
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First published 2000
by Routledge
11 New Fetter Lane, London EC4P 4EE
Simultaneously published in the USA and Canada
by Routledge
29 West 35th Street, New York, NY 10001
Routledge is an imprint of the Taylor & Francis Group
This edition published in the Taylor & Francis e-Library, 2002.
In editorial matter and selection © 2000 Phil Harris, Andrew Lock and
Patricia Rees; in individual contributions © 2000 the contributors
The right of Phil Harris, Andrew Lock and Patricia Rees to be identified as
the Editors of this Work has been asserted by them in accordance with the
Copyright, Designs and Patents Act 1988
All rights reserved. No part of this book may be reprinted or
reproduced or utilised in any form or by any electronic,
mechanical, or other means, now known or hereafter invented,
including photocopying and recording, or in any information storage
or retrieval system, without permission in writing from the publishers.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging in Publication Data
Machiavelli, marketing and management/edited by Phil Harris, Andrew
Lock, and Patricia Rees.
p. cm.
Includes bibliographical references and index.
1. Management. 2. Marketing. 3. Machiavelli, Niccolo, 1469–1527. I.
Harris, Phil. II. Lock, Andrew. II. Rees, Patricia.
HD31 .M28133 2000
658–dc21
00–021043
ISBN 0-203-46217-3 Master e-book ISBN
ISBN 0-203-77041-2 (Adobe eReader Format)
ISBN 0-415-21669-9 (hbk)
ISBN 0-415-21670-2 (pbk)

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