Financial Valuation Workbook.pdf
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Financial Valuation Workbook
valuation
workbook
Step-by-Step Exercises
to Help You Master
Financial Valuation
JAMES R. HITCHNER
and
MICHAEL J. MARD
John Wiley & Sons, Inc.
Financial
To my mother and father, Earle and Virginia Hitchner, and my sister, Deborah
Hitchner, who left this world too early for me to get to know her.
To Pam, Seph, Joe and Shelley, Laura and Jacob, and my mom and dad, Geneva
and Joe Mard. And to Derick, we miss you.
This book is printed on acid-free paper:
Copyright © 2003 by John Wiley & Sons, Inc. All rights reserved.
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Published simultaneously in Canada.
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ISBN 0-471-22083-3
Printed in the United States of America.
10987654321
about the authors
James R. Hitchner, CPA/ABV, ASA, The Financial Valuation Group, Financial
Consulting Group, L.C.
James R. Hitchner is the managing director of The
Financial Valuation Group (FVG) in Atlanta, Georgia. FVG is a national financial
advisory services firm specializing in valuation and litigation services and is a
founding member of the Financial Consulting Group, L.C. (FCG). FCG is a
national association of professional services firms dedicated to excellence in valua-
tion, financial, and litigation consulting.
Mr. Hitchner has more than 24 years of professional experience, including 22
years in valuation services and two years in real estate development. He spent seven
years with Phillips Hitchner Group and was partner-in-charge of valuation services
for the Southern Region of Coopers & Lybrand (currently PricewaterhouseCoopers),
where he spent more than nine years. He was also employed as a senior appraiser
with the national appraisal firm American Appraisal Associates, in both the finan-
cial and industrial valuation groups.
He has been recognized as a qualified expert witness and has provided testi-
mony on valuations in Florida, Georgia, Indiana, New Jersey, North Carolina,
Ohio, Tennessee, and Virginia. In the valuation area he has co-authored 10 courses,
taught over 35 courses, published over 30 articles, and has made over 80 confer-
ence presentations.
Mr. Hitchner is co-author of
Valuation for Financial Reporting: Intangible Assets,
Goodwill, and Impairment Analysis—SFAS 141 and 142
and editor/co-author of
Financial Valuation: Applications and Models,
both published by John Wiley & Sons.
He is also co-author of the American Institute of Certified Public Accountants (AICPA)
three-part self-study videocourse series on SFAS 141 and 142 on business combina-
tions, intangible assets, and goodwill impairment.
He is an inductee in the AICPA Business Valuation Hall of Fame and current
member of the AICPA task force on Business Valuation Standards. Mr. Hitchner is
past chairman of the Business Valuation Committee of the Georgia Society of CPAs
and the ABV exam review course committee; past member of the AICPA Business
Valuation Subcommittee and the AICPA ABV exam committee; and contributing
editor of AICPA CPA Expert newsletter.
He has a Bachelor of Science degree in Engineering from the University of
Pittsburgh and a Masters of Business Administration degree from Rider University.
He holds the AICPA Accreditation in Business Valuation (ABV) specialty designation,
and is an Accredited Senior Appraiser (ASA) with the American Society of Appraisers.
iii
iv
ABOUT THE AUTHORS
Michael J. Mard, CPA/ABV, ASA, The Financial Valuation Group, Financial
Consulting Group, L.C.
Michael J. Mard is a managing director of The Financial
Valuation Group (FVG) in Tampa, Florida. FVG is a national financial advisory firm
specializing in valuation and litigation services. Mr. Mard was founding president of
the Financial Consulting Group, a national association of professional service firms
dedicated to excellence in valuation, litigation, and financial consulting.
Mr. Mard has been a full-time business appraiser and expert witness for over 19
years, specializing in intangible assets, specifically intellectual property. He has devel-
oped analyses that have been reviewed and accepted by the Securities and Exchange
Commission (SEC), numerous accounting firms (including the Big Five), the Internal
Revenue Service (IRS), and the courts. Mr. Mard has provided expert testimony in
both Federal and state courts related to intangible assets, intellectual property, busi-
ness damages, marital dissolution, shareholder disputes, and IRS matters.
Mr. Mard is lead co-author of
Valuation for Financial Reporting: Intangible
Assets, Goodwill, and Impairment Analysis—SFAS 141 and 142
and co-author of
Financial Valuation: Applications and Models,
both published by John Wiley & Sons.
He is co-author of the American Institute of Certified Public Accountants (AICPA)
three-part self-study video course series on SFAS 141 and 142 on business combina-
tions, intangible assets, and goodwill impairment. He also co-authored the
AICPA
Consulting Services Practice Aid 99-2: Valuing Intellectual Property and Calculating
Infringement Damages.
Mr. Mard has co-authored 20 courses and published over 60
articles. He has been a presenter, speaker, and instructor over 70 times.
Mr. Mard is very active at state and national levels with emphasis on business
valuation standards and intellectual property valuations. He has served on numer-
ous committees and task forces of the AICPA, Florida Institute of Certified Public
Accountants, American Society of Appraisers, and the Financial Accounting
Standards Board (FASB). Mr. Mard continues to serve on two FASB task forces:
Disclosure About Intangible Assets and Business Combination/Purchase Method
Procedures.
He has received the AICPA Business Valuation Volunteer of the Year Award
and been inducted into the AICPA Business Valuation Hall of Fame. He has been
published in the Marquis Who’s Who in Finance Industry and the International
Who’s Who of Professionals. He has a Bachelor of Science degree in Accounting
and a Masters of Accounting from the University of South Florida. He holds the
AICPA Accreditation in Business Valuation (ABV) specialty designation, and is an
Accredited Senior Appraiser (ASA) with the American Society of Appraisers.
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