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Library Journal Career Guide Best Seller

™

Third Edition

Part of JIST’s Magic™ Series

★ Before-and-After transformations—

turn a boring letter into a knockout!

★ Dozens of sample opening paragraphs and

more than 130 winning letters!

★ Step-by-step instructions from the pros for writing, formatting,

and distributing cover letters for maximum impact!

Wendy S. Enelow and

Louise M. Kursmark

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Cover Letter

Third

Edition

Trade

Secrets of

Professional

Resume

Writers

Wendy S. Enelow and Louise M. Kursmark

Magic

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Cover Letter Magic, Third Edition

© 2007 by Wendy S. Enelow and Louise M. Kursmark

Published by JIST Works, an imprint of JIST Publishing, Inc.

8902 Otis Avenue

Indianapolis, IN 46216-1033

Phone: 1-800-648-JIST Fax: 1-800-JIST-FAX E-mail: info@jist.com

Visit our Web site at www.jist.com for information on JIST, free job search tips, book chap-

ters, and ordering information on our many products!

Quantity discounts are available for JIST books. Have future editions of JIST books automati-

cally delivered to you on publication through our convenient standing order program.

Please call our Sales Department at 1-800-648-5478 for a free catalog and more information.

Trade Product Manager: Lori Cates Hand

Series Editor: Susan Britton Whitcomb

Production Editor: Jill Mazurczyk

Cover Designer: Aleata Howard

Interior Designer: designLab, Seattle

Page Layout: Toi Davis

Proofreaders: Gayle Johnson, Jeanne Clark

Indexer: Kelly D. Henthorne

Printed in the United States of America

11 10 09 08 07 06

Library of Congress Cataloging-in-Publication Data

Enelow, Wendy S.

Cover letter magic : trade secrets of professional resume writers / Wendy S. Enelow and

Louise M. Kursmark. -- 3rd ed.

p. cm.

Includes bibliographical references and index.

ISBN-13: 978-1-59357-364-5 (alk. paper)

ISBN-10: 1-59357-364-2 (alk. paper)

1. Cover letters. I. Kursmark, Louise. II. Title.

HF5383.E4787 2007

650.14'2--dc22

2006031702

All rights reserved. No part of this book may be reproduced in any form or by any means, or

stored in a database or retrieval system, without prior written permission of the publisher

except in the case of brief quotations embodied in articles or reviews. Making copies of any part

of this book for any purpose other than your own personal use is a violation of United States

copyright laws. For permission requests, please contact the Copyright Clearance Center at

www.copyright.com or (978) 750-8400.

We have been careful to provide accurate information in this book, but it is possible that errors

and omissions have been introduced. Please consider this in making any career plans or other

important decisions. Trust your own judgment above all else and in all things.

Trademarks: All brand names and product names used in this book are trade names,

service marks, trademarks, or registered trademarks of their respective owners.

ISBN-13: 978-1-59357-364-5

ISBN-10: 1-59357-364-2

9 8 7 6 5 4 3 2 1

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Contents

Introduction

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .vi

The Cover Letter Is How It All Starts . . . . . . . . . . . . . . . . .vi

How This Book Is Organized . . . . . . . . . . . . . . . . . . . . . . .viii

The Purpose and Objectives of a Cover Letter . . . . . . . . . .x

The Importance of Cover Letters in Your Winning

Job Search Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xiii

The Rules: There Aren’t Any! . . . . . . . . . . . . . . . . . . . . . .xiv

Part I: Creating and Distributing

Your Cover Letters ........................................1

Chapter 1

Cover Letter Formats and Types for Every Situation . . . .3

Cover Letter Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

The 10 Types of Cover Letters . . . . . . . . . . . . . . . . . . . . . . .9

Chapter 2

Preparing to Write . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43

Six Steps to Better Cover Letters . . . . . . . . . . . . . . . . . . . .43

Step 1: Identify Your Key Selling Points . . . . . . . . . . . . . . .44

Chapter 3

Writing Your Cover Letters . . . . . . . . . . . . . . . . . . . . . . . .67

Step 2: Pre-Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68

Step 3: Write the Opening Paragraph . . . . . . . . . . . . . . . .71

Step 4: Write the Body . . . . . . . . . . . . . . . . . . . . . . . . . . . .94

Step 5: Write the Closing . . . . . . . . . . . . . . . . . . . . . . . . . .97

Step 6: Polish, Proofread, and Finalize . . . . . . . . . . . . . .110

Chapter 4

The Anatomy of a Winning Electronic Cover Letter

(Plus Electronic Resume Tips) . . . . . . . . . . . . . . . . . . . .117

Electronic Cover Letters . . . . . . . . . . . . . . . . . . . . . . . . . .118

Electronic and Scannable Resumes . . . . . . . . . . . . . . . . .123

Chapter 5

Cover Letter Presentation . . . . . . . . . . . . . . . . . . . . . . . .127

Developing Winning Visual Presentations . . . . . . . . . . . .127

Design Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . .128

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iv

Cover Letter Magic

Chapter 6

Answers to Common Cover Letter Questions—

and Tips to Help You Beat the Odds . . . . . . . . . . . . . . .137

Frequently Asked Cover Letter and Resume

Questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .138

Using Your PC in Your Job Search . . . . . . . . . . . . . . . . . .147

Distributing Your Resumes and Cover Letters . . . . . . . . .152

Managing the Paperwork and the Job Search Process . .156

Part II:

Sample Cover Letters ................................161

Chapter 7

Before-and-After Cover Letter Transformations . . . . . .163

How to Use the Samples . . . . . . . . . . . . . . . . . . . . . . . . . .164

Chapter 8

Winning Cover Letters for Blue-Collar and Trades

Positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .179

Top 5 Cover Letter–Writing Tips for Blue-Collar

and Trades Positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . .179

Chapter 9

Winning Cover Letters for Young Professionals/

New Graduates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .187

Top 5 Cover Letter–Writing Tips for Young

Professionals/New Graduates . . . . . . . . . . . . . . . . . . . . . .187

Chapter 10

Winning Cover Letters for Mid-Career Professionals . .209

Top 5 Cover Letter–Writing Tips for Mid-Career

Professionals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .209

Chapter 11

Winning Cover Letters for Senior Managers and

Executives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .235

Top 5 Cover Letter–Writing Tips for Senior Managers

and Executives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .235

Chapter 12

Winning Cover Letters for Technical and Scientific

Professionals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .257

Top 5 Cover Letter–Writing Tips for Technical and

Scientific Professionals . . . . . . . . . . . . . . . . . . . . . . . . . . .257

Chapter 13

Winning Cover Letters for Career Changers . . . . . . . . .271

Top 5 Cover Letter–Writing Tips for Career

Changers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .271

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