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BUSINESS STRATEGY
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OTHER ECONOMIST BOOKS
Guide to Analysing Companies
Guide to Business Modelling
Guide to Business Planning
Guide to Economic Indicators
Guide to the European Union
Guide to Management Ideas
Numbers Guide
Style Guide
Dictionary of Business
Dictionary of Economics
International Dictionary of Finance
Brands and Branding
Business Consulting
Business Ethics
Business Miscellany
China’s Stockmarket
Dealing with Financial Risk
Future of Technology
Globalisation
Guide to Financial Markets
Headhunters and How to Use Them
Successful Mergers
The City
Wall Street
Essential Director
Essential Economics
Essential Finance
Essential Internet
Essential Investment
Essential Negotiation
Pocket World in Figures
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BUSINESS STRATEGY
A Guide to Effective Decision-Making
Jeremy Kourdi
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THE ECONOMIST IN ASSOCIATION WITH
PROFILE BOOKS LTD
Published by Profile Books Ltd
3a Exmouth House, Pine Street, London ec1r 0jh
www.profilebooks.com
Copyright © The Economist Newspaper Ltd 2003
Text copyright © Jeremy Kourdi 2003
All rights reserved. Without limiting the rights under copyright reserved above, no
part of this publication may be reproduced, stored in or introduced into a retrieval
system, or transmitted, in any form or by any means (electronic, mechanical,
photocopying, recording or otherwise), without the prior written permission of both
the copyright owner and the publisher of this book.
The greatest care has been taken in compiling this book.
However, no responsibility can be accepted by the publishers or compilers
for the accuracy of the information presented.
Where opinion is expressed it is that of the author and does not necessarily coincide
with the editorial views of The Economist Newspaper.
Typeset in EcoType by MacGuru Ltd
info@macguru.org.uk
Printed in Great Britain by
Creative Print and Design (Wales), Ebbw Vale
A CIP catalogue record for this book is available
from the British Library
ISBN 1 86197 459 0
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