F30-zakladni-informace-EN.pdf

(5122 KB) Pobierz
Product Selling Points
BMW 3 Series
Saloon / Sedan
October 2011
BMW Home/Sales New Automobiles/Product Selling Points
Sheer
Driving Pleasure
www.bmw.com
Freude am Fahren
Management
Marketing
Sales
New Automobiles
Sales
Used Automobiles
After Sales
Administration
THE NEW BMW 3 SERIES SALOON.
WINNING DYNAMICS.
ELEGANT SPORTINESS, VISIONARY
AESTHETICS, PIONEERING TECHNOLOGY.
MORE EFFICIENCY AND DYNAMICS.
BMW TWIN POWER TURBO TECHNOLOGY.
ATHLETIC DESIGN WITH AN INDEPENDENT
CHARACTER.
MORE SAFETY, MORE PLEASURE.
THE UNIQUE BMW HEAD-UP DISPLAY.
MORE ROOM FOR INDIVIDUALITY.
THE BMW LINES.
A NEW KIND OF SPORTINESS. THE BMW ACTIVE
HYBRID 3.
SYNONYMOUS WITH DRIVING PLEASURE.
THE NEW BMW 3 SERIES.
BMWSalesCockpit.ProductSellingPoints.BMW3SeriesSaloon.
831249583.036.png 831249583.037.png 831249583.038.png 831249583.039.png 831249583.001.png 831249583.002.png 831249583.003.png 831249583.004.png 831249583.005.png 831249583.006.png 831249583.007.png 831249583.008.png 831249583.009.png 831249583.010.png 831249583.011.png 831249583.012.png 831249583.013.png
 
DESIGN
DRIVING DYNAMICS
Highlights
____________________________________ 03
Highlights
____________________________________ 76
Facts
Exterior
Front _______________________________ 04
Side ________________________________ 05
Rear ________________________________ 06
Competition ____________________________________ 07
Data & Figures ___________________________________ 12
Facts
Technology
Road holding_________________________ 77
Driving Experience Control with
ECO Pro mode _______________________ 78
Variable sport steering ________________ 79
Adaptive suspension__________________ 80
Displays _____________________________ 81
Competition ____________________________________ 82
Data & Figures ___________________________________ 89
INTERIOR
Highlights
____________________________________ 15
Facts
Interior
Interior space ________________________ 16
Versatility____________________________ 17
Comfort _____________________________ 18
Instrument panel _____________________ 19
Equipment packages
Driving Comfort package ______________ 20
Comfort package _____________________ 21
Visibility package _____________________ 22
Parking Assistant package _____________ 23
Heating Comfort package _____________ 24
Competition ____________________________________ 25
Data & Figures ___________________________________ 31
BMW CONNECTED DRIVE
Highlights
____________________________________ 90
Facts
Convenience
Real-Time Traffic Information (RTTI) ____ 92
Camera systems _____________________ 93
BMW Assist information service _______ 94
Comfort Access system incl. remote
opening of the tailgate ________________ 95
BMW TeleServices ___________________ 96
Remote functions ____________________ 97
Active Cruise Control with
Stop & Go function ___________________ 98
Speed Limit Info with No Passing Info ___ 99
Networked navigation –
Google™ services ____________________ 100
Infotainment
Bluetooth interface with extended
functionality _________________________ 101
BMW Online _________________________ 102
BMW Connected App_________________ 103
Text-to-speech_______________________ 104
Safety
Full-colour BMW Head-Up Display _____ 105
Lane Change Warning and
Lane Departure Warning ______________ 106
Active Protection _____________________ 108
Anti-glare High-Beam Assistant ________ 109
Advanced Emergency Call
from BMW Assist_____________________ 110
Competition ____________________________________ 111
BMW LINES
Highlights
____________________________________ 32
Facts
BMW Modern Line
Exterior _____________________________ 33
Interior ______________________________ 34
Upholstery and interior trims ___________ 35
BMW Sport Line
Exterior _____________________________ 36
Interior ______________________________ 37
Upholstery and interior trims ___________ 38
BMW Luxury Line
Exterior _____________________________ 39
Interior ______________________________ 40
Upholstery and interior trims ___________ 41
M Sport package
Exterior _____________________________ 42
Interior ______________________________ 43
Upholstery and interior trims ___________ 44
Competition ____________________________________ 45
SAFETY
Highlights
____________________________________ 117
Facts
BMW EFFICIENT DYNAMICS
Active Safety
Adaptive Headlights with variable
Highlights
____________________________________ 50
light distribution ______________________ 118
Facts
Dynamic Stability Control (DSC) ________ 119
Drive
Disc brakes __________________________ 120
Petrol engines _______________________ 51
BMW restraint system ________________ 121
Diesel engines _______________________ 53
Runflat tyres _________________________ 122
BMW320DEfficientDynamicsEdition __ 55
Hybrid drive _________________________ 56
Transmission ________________________ 58
Efficiency
BMW ECO PRO mode _______________ 59
Auto Start/Stop function ______________ 60
Brake Energy Regeneration____________ 61
Optimum Shift Indicator _______________ 62
Aerodynamics _______________________ 63
Intelligent lightweight construction______ 64
Competition ____________________________________ 65
Data & Figures ___________________________________ 75
Active Protection _____________________ 123
Lane Change Warning and Lane
Departure Warning ___________________ 124
Advanced Emergency Call from
BMW Assist _________________________ 126
Passive Safety
Airbags _____________________________ 127
Passenger cell _______________________ 128
Bumper system ______________________ 129
831249583.014.png 831249583.015.png 831249583.016.png 831249583.017.png 831249583.018.png 831249583.019.png 831249583.020.png
 
BMW SALES COCKPIT. PRODUCT ARGUMENTATION. BMW 3 SERIES SALOON.
3
DESIGN
HIGHLIGHTS
THE FIRST THING YOU NOTICE ABOUT IT IS ITS ATHLETICISM.
The design of the new sport saloon combines a powerful, progressive appearance with the
agility and elegance of the BMW 3 Series.
Dynamic, even at a standstill – thanks to the long bonnet, short overhangs, long wheelbase,
swept-back greenhouse and coupé-like roof line.
A more determined look – through dedicated development of earlier BMW models. The wide
kidney grille and the double round headlights with accents above and below create a stunning visual
whole.
Charismatic design worlds for more individuality – available for the very first time with the
BMW 3 Series: the Modern Line, Sport Line and Luxury Line.
Ready to race – the athletically defined contours and wide track enhance the vehicle's excellent
road holding and the typical BMW dynamics.
831249583.021.png
BMW SALES COCKPIT. PRODUCT ARGUMENTATION. BMW 3 SERIES SALOON.
4
DESIGN
FACTS EXTERIOR FRONT
1
1
1
DYNAMIC AS EVER. POWERFUL AS NEVER BEFORE.
The striking front proudly follows the design tradition of the BMW 3 Series, radiating typi-
cal BMW dynamism even at a standstill.
An instantly recognisable BMW 3 Series – with its dynamically flat-shaped front, the
BMW 3 Series Saloon is instantly eye-catching. The new combination of the wide BMW kidney
grille and the double round headlights with accents above and below is instantly recognisable and
makes the BMW 3 Series unmistakable.
A powerful appearance – striking curves run across the long, contoured bonnet to the wide kid-
ney grille and towards the road ahead, and together with two outer air vents, these serve to under-
line the dynamism, power and width of the new BMW 3 Series.
The look of determination – the classic BMW double round headlights are topped off by 'eye-
brows' to form the 'face' of the new BMW 3 Series, which is just as distinct in the dark. The new
lower accent on the corona rings provides additional emphasis to the characteristic look.
1 An alluring presence with striking curves and a forward-slanting kidney grille. Pictured: Modern Line.
831249583.022.png 831249583.023.png 831249583.024.png 831249583.025.png 831249583.026.png 831249583.027.png 831249583.028.png
 
BMW SALES COCKPIT. PRODUCT ARGUMENTATION. BMW 3 SERIES SALOON.
5
DESIGN
FACTS EXTERIOR SIDE
1
1
ATHLETIC PROPORTIONS.
In spite of its increased size, the sportiest saloon in the mid-range car class takes to the
streets with perfectly tailored proportions.
Coupé-like contours – short bodywork overhangs, a long wheelbase, the long, upward-sloping
bonnet and the swept-back greenhouse give the new BMW 3 Series additional length, while its
forward-looking 'shark nose' emphasises the vehicle's dynamics and forward thrust.
Distinctive double side character lines – emphasise the striking and dynamic overall impression.
Excellent all-round vision – thanks to large glass panels and a low centre line.
A more spacious interior – the new BMW 3 Series is 93 mm longer than its predecessor, which is
great news for all passengers.
1 Powerful contours make the vehicle appear longer. Pictured: Modern Line.
831249583.029.png 831249583.030.png 831249583.031.png 831249583.032.png 831249583.033.png 831249583.034.png 831249583.035.png

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika:

Zgłoś jeśli naruszono regulamin