SEO OnPage Factoring Guide.pdf
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SEO On-Page Factoring Guide
Quick Reference “Cheat Sheet”
Updated September 1, 2009
Google
Yahoo!
Bing
Avg. time: Submission, index, cache
1-5 Weeks
2-3 Weeks
2-4 Weeks
Deep Crawls Websites Every . . .
30-45 Days
4-6 Weeks
5-7 Weeks
Title Characters Displayed SERPs
65*
71
70
Title Indexed
Yes
Yes
Yes
Level of Importance of Title Tag
Average
High
Very High
Description Characters Displayed SERPs
156
169
200
Description Tag Indexed
Yes
Yes
Yes
Description Tag Used as Description
Varies
Yes**
Yes***
Level of Importance of Description Tag
Average
High
Average
Meta Keywords Indexed
No
Yes
Yes
Meta Keywords Characters Indexed
n/a
500+
500+
Level of Importance of Keyword Tag
n/a
High
High
Meta Robot Tags Supported
Yes
Yes
Yes
Support Frames
Partial
Partial
Partial
Indexes NoFrames Content
Yes
Yes
Yes
Indexes All Visible Content
No Limit
No Limit
No Limit
Meta Redirect
Spam
Spam
Spam
Supports Robots.txt File
Fully
Partially
Partially
Indexes Heading Tags
Yes
Yes
Yes
LSI Support
Partially
No
No
Word Count Minimums
None
100
None
Keyword Density
2-6%
4-9%
6-9%
Word Stemming
(position = positioning)
Yes
No
No
Word Capitalization
(search = Search)
Yes
Yes
Yes
Search Case Sensitive
No
No
No
Plural vs. Singular Difference
Yes
Yes
Yes
Exact Keyword Order
(buy car = buy car)
No
Yes
Yes
Comment Tag Indexed
No
No
No
Link Popularity
Very High
High
High
Link Reputation
Very High
Average
Average
Anchor Text Indexed
Yes
Yes
Yes
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ALT Text Indexed
Yes
Yes
Yes
ALT Text Importance
Poor
Average
Good
Hidden Text Penalty
Yes
No
No
Hidden Text in Form Indexed
No
No
No
Form Option Text
Yes
Yes
Yes
Dynamic Page Support
Yes
Yes
Yes
Accept Cookies or Session IDs
No
No
No
CSS Indexed (On Page / External)
Yes/Yes
Yes/No
Yes/No
JavaScript (On Page / External)
Yes/Yes
Yes/No
Yes/No
Importance of Keyword in Domain
Average
Good
High
Older Pages in Rank
Yes
No
No
Reviewed Sites Preferred
Yahoo Directory,
ODP, Best of
the Web,
Business.com
Yahoo
Directory
None
Authoritative Site Preference
Yes
No
No
Indexes Multiple Levels
Yes
Partial
Partial
“Click Tracking” Influence
In Place
No
In Place
Limit on Number of Pages Indexed
None
None
None
Supports “nofollow”
Yes
Yes
Yes
Follows Image Maps
Yes
Yes
Yes
Index Flash Pages
Use PPC
Use PPC
Use PPC
XML Site Map Support
Yes
Yes
No
* Google will cut off the display in the Title, not on a specific character
count, but on a word break.
** If the site is listed in the Yahoo! Directory, the description in the directory
takes priority.
*** MSN will use the first 100 characters of the description and then it will shift
to the first text in the body of the document.
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Check List for On-Page SEO
Validate your HTML code to be
spider
compliant, not W3C compliant.
Name Files Properly. Use hyphens instead of underscores. Hyphens are
considered spaces between words. (blue-widget = good) Underscores are
not considered spaces. (blue_widget = bad)
Use the correct character set tag and place it directly after the opening
<html> tag.
Write a compelling and focused Title Tag.
Create your Description tag to compliment your Title tag in order to entice
the searcher to
click
on your listing. “Sell the Click!”
Create a unique Title & Description for each page to avoid internal
duplicate content.
Avoid using your “
money phrases”
in the Keyword Meta Tag.
Use the correct DTD statement.
Reference JavaScript as an external file.
Reference CSS as an external file.
Use a compelling Heading Tag.
Use a descriptive ALT Tag on all main graphics.
Focus on targeting keyword phrases instead of single keywords.
Place your keyword phrase in the following areas:
o
Title
o
Meta Description
o
H1 tag to begin content
o
First line of content (or first paragraph)
o
Appearing in the filename (with hyphens "-" not underscores "_ ")
o
Used in anchor text to an internal page or related external site
Use
Bold
or
Italic
in the first three paragraphs of content
Use bullet points in your content to make it
scanable
to the visitor’s eye.
Check for bad links using
Xenu
or
Deadlinks
Fix bad links and create XML Sitemap and submit to Google.
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SEO On-Page Factors
Search Engine Optimization (SEO) is divided into two categories: On-Page and
Off-Page Factors. On-Page Optimization would be directly connected with the
content of a website. This is something you have immediate control over and is
on the page
. On the other hand, you normally don’t have full control of the
outcome with Off-Page Factors and to a certain degree you must rely on other
websites. For example, Google is the world’s #1 search engine and is considered
to be an Off-Page Factor search engine. Due to this, many SEOs and
Webmasters have started to ignore the On-Page Factors, citing that they are no
longer important; however, they still are. To successfully optimize your site you
must focus on BOTH factors.
Fact:
If the On-Page Factors are wrong, your page may not be able to rank as
well as it could.
The following document is a detailed description of each of the On-Page
functions listed above in the
Cheat Sheet
. Due to the constant state of change
and the nature of search engines, verify you have the most updated copy of this
document.
The Title Tag
Quick Reference:
The Title tag used to be one of the most important parts of your website. If your
Title tag didn’t have the keyword phrase you were targeting, you didn’t have a
chance to rank well. This is no longer the case. While there are plenty of
examples of pages ranking in the Top Ten WITHOUT using the Title tag, because
Google
BOLDS
the keyword tag in the Title, it creates a higher click through than
not having the keyword in the Title tag.
According to Brett Tabke: “The story of the Page Title, is the story of your
page. Plain and simple. Stop for just a moment and reflect on what occurs
when someone clicks on a search result. What are they clicking on? That’s
right – your Page Title.”
Aaron Wall has stated that when the web was created, it was based on the idea
of the page and the link being the fundamental units of data. Think about that –
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the page and the link being the key points
. That is breaking it down in simplistic
terms. The Page Title has been one of the most important attributes on a page.
In some cases, SEOs can land a top ranking with non-competitive keyword
phrases just by using the keyword in the Page Title; however, with a competitive
phrase, it is a different game.
Titles That Attract a Crowd
Your page titles
must
grab attention, create curiosity and evoke emotion. Period.
Don’t make the mistake of simply using your company name or a series of
keywords in the Title tag. While it may rank your site higher, your click through
rate will be lower because those types of titles are boring and do not tell how
your page will benefit the searcher.
Fact:
Searchers look for
benefits
, especially in the Title tag.
Tip:
Pay close attention to T.V. and radio news programs and how they use short
hooks
or
teasers
to keep viewers and listeners tuned in through a commercial
break. The same
hooks
can be used for your Title and Description.
Example:
Before:
XYZ Corporation – Corporate Help Desk
After:
Corporate Help Desk – Meeting Core Business
Demands
The modified Title is more effective because it includes the main solution the
company can provide a client and doesn’t contain
stop words
. This Title will
produce more click-throughs than the other.
The next thing you want to consider is the length of your Title tag. Make sure it is
not too long or you will have words cut off and the search engine will add ellipses
at the end of it. Here is an example of what the Title looks like when it is too long:
As you can see it has been cut short and you cannot read the whole title, which,
in the end, could result in losing clicks.
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Plik z chomika:
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Inne pliki z tego folderu:
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Inne foldery tego chomika:
Module 2 Business of SEO Consulting
Module 3 Page Advertising
Module 4 Testing and Conversion
Module 5 Technology
Module 6 Beyond SEO
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