Strategy Results Vol 1.pdf

Jay Abraham

Marketing Strategy

Diagnostic Assessment Results

VOLUME I

This 1500+ page report contains the

confidential results of a survey of over

3000 business owners and entrepreneurs

on marketing strategy and the implications

on their business.

I guarantee it will change the way you

think about your marketing strategy.

From The Desk of…

Jay L. Abraham

Subject: Marketing Strategy Survey Results

Dear Business Owner and Entrepreneur:

In all my wildest dreams, I never expected what I discovered.

I think you will be amazed too.

In preparation, research and development of the Strategy Setting Super

Summit, I received over 3000 email responses to my request for people to

complete a marketing strategy questionnaire/survey. Over 3000 entrepreneurs

and business owners took the extraordinary time and effort to answer 89 very

penetrating and provocative questions, to satisfy my hunger to understand the

relationship between a well formulated and properly executed strategy AND the

success of a business.

If you were one of those who responded, I thank you . If you were on of

those who responded, I’m sure you were rewarded by the profound insights you

received from filling out your own questionnaire. Many, many people have told

me what a totally illuminating experience it was for them and how it began the

transformation of the way they thought about their own strategy and their

business.

I hope you were one of them.

What follows is the cumulative efforts of hundreds of man hours of

organization, tallying and documentation. These three 500+ page volumes and

over 1500+ total pages contains hundreds of ideas, insights and experiential

wisdom. Every page is crammed full of ideas and techniques you can apply to

your business. I am offering it to you to learn from and take highest advantage of.

Then--- when you are finished reading this massive document, and you’re

ready to take the next step in the development of your strategy and your business,

I urge you to pick up the phone and call Carl Turner at 1(888)818-8878 or

1(310)944-9106 . Or email him at cturner@covad.net . Tell him you have finished

reading the survey results and you now understand what a precarious position you

are in by not having a fully formulated strategy and what a tremendous difference

it will make to your business and bank account. He’ll know exactly what to do

next in your situation.

And lastly, remember this: Your business and success must depend upon a

strategic foundation. Few businesses can sustain themselves indefinitely by being

tactically focused and reactive. If you do not have a marketing strategy or do not

know how to formulate one again I urge you to call Carl. We’ve made it extreme

easy and pain less for you to remedy the situation.

Your greatest fan and admirer,

Jay L. Abraham

PS: Keep in mind, not every one person answered every question. Many people

left lots of the questions blank. Their reasoning was simple: Sadly, they couldn’t

understand the question enough to formulate a well thought out response.

They candidly and honestly admitted to me that they just didn’t know what

certain terms meant or what I was referring to in the question.

That’s ok. But it drives home the point I have been making--- Over 95% of all

business owners do not understand marketing strategy and its implications

on their businesses .

Table of Contents

Pre-Assessment Pop Quiz ....................................................................................................1

Question 1. I know the difference between strategy and tactic. .........................................3

Strategy means:.................................................................................................................3

Tactics are:......................................................................................................................22

Question 2. I have an overriding business strategy driving all my business

activities---specifically all my marketing activities. .................................................40

My business strategy is...................................................................................................40

My master marketing strategy (which is different from my general business

strategy) is : ....................................................................................................................60

The Elements, Pillars, or Foundational “Pylons” supporting My Marketing

Strategy are:....................................................................................................................77

Question 3. My marketing strategy is based on the following key strategic/tactic

objectives: .................................................................................................................95

Question 4. My business vision for my company is: ......................................................118

Question 5. How many different applications do you have of every marketing

tactic you use? I.e. 22 different referral generating approaches/methods...............143

Question 6. Demographic Information ...........................................................................164

What industry are you in?.............................................................................................164

What is your specific product or service? ....................................................................178

How many full-time employees do you have? .............................................................200

What is the size of the company in revenue? ...............................................................202

How much money do you spend on annually marketing including all media,

marketing programming, management & salespeople’s salaries & commissions?......208

Question 7. Do you know the difference between an approach/method or system-

--and a strategy? ......................................................................................................217

Question 8. What books or people have influenced your strategic thinking? ................229

Question 9. On a scale of 1 to 10 Is the reason you haven’t done more with my

body of work and have been more successful because you lack the specific

tools, examples, sales letters, ads, & scripts to implement and customize to

your own business? .................................................................................................257

Question 10. If your answer is less than 10 (true/accurate), what are the OTHER

reasons you haven’t done more with my body of work and have been more

successful? ..............................................................................................................258

Question 11. On a scale from 1 to10 if you had at your disposal marketing tools

such as ads, scripts and sales letters, would that make it easier for you to

implement your marketing strategy? ......................................................................282

Question 12. If you have a marketing strategy plan in place explain how each/all

of your marketing tactics integrate and combine to deploy or execute your

main/big strategic objective. ...................................................................................283

Question 13. What’s your company’s competitive strategy in a nutshell?.....................304

Question 14. Do you have a strategy of pricing or is it just done arbitrarily and

tactical? ...................................................................................................................326

Question 15. Do you link your people’s performance and compensation should

linked to your strategy. ...........................................................................................333

Question 16. Do you analyze anyone else’s marketing strategy? If yes, who, and

what did you learn? How did you use it?...............................................................335

Marketing Strategy Diagnostic Assessment Results

Table of Contents

Question 17. What’s the most revolutionary marketing strategy you’ve ever seen

a company use? .......................................................................................................355

Question 18. Do you regularly plan your marketing strategy and execution or is it

just reactive on your part.........................................................................................374

Question 19. What mindset defines how your business currently markets and

competes?................................................................................................................378

Question 20. Do you think you’re having trouble with your business or marketing

strategy and if so where, how, and why? ................................................................397

Question 21. Does your business have a solid growth strategy in place? If yes,

describe what it is....................................................................................................420

Question 22. Describe what you think the world’s #1 business strategy might be. .......432

Question 23. Do you have a separate sales strategy that’s distinguishable from

how you market? If “yes” briefly describe below. .................................................450

Question 24. Do you have a unified marketing strategy that controls and integrate

all the tactics you deploy?.......................................................................................456

Question 25. Do you have a brand driven business? ......................................................458

Question 26. What’s your e-mail marketing strategy in a nutshell?...............................462

Question 27. What competition forces do you think most shape YOUR marketing

strategy? ..................................................................................................................478

Question 28. Do you apply any military strategy to your business or marketing to

achieve greater success? If so, what are they and how do you use them? ..............497

Question 29. Do you have a winning business strategy you follow ? ............................504

Question 30. How do you communicate your marketing strategy to the people

who work for you? ..................................................................................................513

Marketing Strategy Diagnostic Assessment Results

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