adsense secrets - joel comm.pdf

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Dear Reader…
Thank you for buying this second, expanded edition of "What Google
never told you about making money with AdSense: 3 Steps to Higher
AdSense Income"!
This is an advanced book about Google AdSense. In writing this book I have
assumed that you, the reader, have a basic knowledge of AdSense.
Don't let that scare you, because this book is fairly simple to understand.
However, if you are new to AdSense, you might want to check out Google's
AdSense Support Pages or occasionally refer to their online Glossary .
I have tried to keep this book concise and very focused on the objective of
increasing your AdSense income. In this book you will find hands-on
solutions to many of the concerns and challenges faced by content publishers
in their quest to attract targeted traffic , improve content relevance and
increase responsiveness to AdSense ads — using easy and legitimate
techniques that have worked for me and many others.
No matter what type of website you have or the nature of your content, you
will find hands-on ways to increase your AdSense income.
Through the pages of this book, I will teach you the exact-same techniques
that I used to create a TEN-FOLD increase in my AdSense earnings — almost
overnight! Techniques that you can apply yourself and see real results.
To those of you expecting a fat Dummies-style book with entire chapters
devoted to "What the heck is AdSense?" or "A brief history of contextual
advertising" this slim manual might come as a bit of a surprise. But there's a
reason for that. And the reason is that I don't want to lose you before you
get to the real meaty parts. I will disclose, for the first time, my proven step-
by-step techniques to increase your AdSense click-throughs.
Isn't that the real reason you bought this book?
If so, you won't be disappointed.
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I don't want to hide these golden nuggets of wisdom under piles of fluff that
you can read for free on the Internet. In fact, if you want to brush up on the
basics, there's nothing like Google's own quick guide to AdSense, available
You might want to print it out into and have it handy. Refer to it often, or
whenever in doubt. Why pay for free content! Get the basics direct from
Google!
That doesn’t mean that there’s nothing in this book to help beginners though.
In this revised edition, I have added a short section at the beginning for
people who are just getting started. If you don’t have a website, I’ll tell you
how to build one, get it online and start earning with AdSense fast. If you’re
already online and using AdSense — but want to know how to use it to earn
much, much more — you can just skip straight past those pages and dive
right into the gold! That’s because getting set up with Google AdSense is the
easy part. The harder part is making real money with it. And that's where
this book comes in!
Readers of my first edition frequently send me email, asking questions such
as “Where can I find free content?”, “How can I optimize my pages for the
search engines?” and “How can I get traffic to my site?” As a result, the
expanded edition contains chapters on search engine optimization, traffic
acquisition, content writing, ad formats and a whole host of other useful
techniques that you can implement and feel the results in your pocket right
away.
I guarantee you will find insights here that you wouldn't find anywhere else.
My AdSense story — right from the sluggish $3/day times to the explosive
$600/day — when AdSense pays off my mortgage, car payment, cable (and
a whole lot more actually)… has taught me a great deal about how to make
my web pages more profitable.
Every page is bursting with hard-to-find AdSense tips, tricks and proven
strategies - gleaned from successful publishers who have very generously
shared their money-making ideas with me.
Read. Apply. And don't forget to report your results!
Drop me an email anytime at joel.comm@adsense-secrets.com I like to see
these ideas 'at work'!
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In the rapidly evolving world of contextual advertising, your unique problems
and real-life results will help subsequent editions stay current and useful. I
appreciate your inputs!
Yours for more AdSense Profits,
Joel Comm
6
Chapter One
How To Make More Money With Google AdSense
Google wants a slice of your traffic. And they're willing to pay big bucks!
For those who have been complaining of high traffic and low sales, there's
simply no better way to cash in on those hard-earned visitors to your web
pages.
AdSense makes it so easy!
There's no complicated software to install, no need to scout for affiliates,
nothing to buy and no need to even have a merchant account. So…
Why isn't everybody doing this? More importantly, why isn't everybody
making the most of it?
It's "Hidden Money"
"Seeing is believing", they say. Most webmasters love to obsessively track
their visitors, earnings and CTR's several times a day. They love to see
what's there, but they often miss what can be.
AdSense doesn't give you ultimate control over which ads are served, how
the ads are rotated or what each click is worth. That's a good thing, because
it's hands-free income. (It does give you some control though, and I’ll tell
you how to use those controls in this book.)
But many webmasters still think that once you've stuck the AdSense code on
your page, there's little you can do except wait and watch.
Nothing could be further from the truth! Google gives you a great deal of
control over your ads, and especially their visual or graphic elements. By
tweaking these elements to your advantage, you could easily — in as little as
a few minutes — multiply your click-throughs many, many times over!
7
My Experiments with AdSense
I signed up with AdSense in June 2003, starting small by serving AdSense off
just a few of my pages.
By the end of the day, I'd delivered several thousand AdSense impressions —
which netted me the princely sum… $3.00. I didn’t exactly burn down the
house.
While I didn’t see a great deal of potential based on this initial figure, I
figured it couldn’t hurt to place AdSense code on more pages. Over the
period of a couple months, I increased my impressions 25-fold, but the clicks
just weren’t happening. That was when I hit my lowest point as an Internet
publisher. My click-through ratios were so bad, I needed thousands of
visitors to net about $30 per day.
At that point, I knew something had to change — and I was going to change
it!
It was as late as April 2004 — ten months after I signed up with AdSense —
that I had my eyes opened to what I had been missing all along. It was one
of the “Ah-Ha!” moments where I felt as though I were being hit by the
proverbial two-by-four. Immediately, I began experimenting with my Google
ads, testing various placement and colors to see if my assumptions would
hold water.
The results were fast — and fantastic!
By applying the same easy tweaks discussed in this book, I nearly tripled my
click-through rate, and my income shot up to $600 PER DAY! I still
remember that golden day in April 2004 — and for me there's been no
looking back.
From my early days of being an "AdSense nobody" to becoming a leading
AdSense guru, when a five-figure monthly income no longer surprises me…
it's been an eventful journey full of learning experiences.
Little cogs run the AdSense machinery!
It's easy to get carried away when you're making so much money. But I
never lose sight of the little things that make me big money with AdSense.
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