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Search Engine Optimization
MADE EASY
By Brad Callen
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DISCLAIMER
This product was originally created by Brad Callen, search engine optimization expert. All
efforts have made made to make the information contained in this eBook correct. Brad Callen
and Bryxen Software are not liable for any actions that may result from the information
contained in this eBook.
Get the latest Updates to Search Engine
Optimization Made Easy, for FREE!
To get the latest updates to this eBook, visit the link below and follow the short instructions
listed.
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CONTENTS
Chapter 1
"Optimize The Wrong Keywords And You'll Likely Never See Results ...”
Chapter 2
"How Changing One Single Onpage Optimization Factor Can Boost
Your Rankings By Over 350 Positions!"
Chapter 3
"The Secret To Getting Listed In Google In Under 24 Hours - Guaranteed!”
Chapter 4
"How To Skyrocket Your Website To The Top Of Google With
Properly Planned Offpage Optimization!"
Chapter 5
"How To Skyrocket Past The #1 Ranked Website On Google For
The Term Diet Information ..."
Quick Summary
Chapter 6
"Are You Asking Google To Penalize Or Ban Your Website?”
Chapter 7
"Don't Get Your Website Banned BY Google... By Accident!”
Chapter 8
"Possibly The Biggest Misconception About Ranking Well In The Search Engines...”
Chapter 9
"What You Must Do To Rank Well For Your Inner Web Pages...”
Chapter 10
"The Cold Hard Facts About Google Page Rank And
How To Use It To 1-Up Your Competitors!”
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Search Engine Optimization MADE EASY
1
By Brad Callen
Chapter 1
Chapter 1
“ Optimize The Wrong Keywords And You'll
Likely Never See Results ... ”
Note: Before you begin, if you're NOT 100% serious about getting your website to the
top of Google and the other major search engines, DO NOT read another word. Only
read on if you plan to put into action, everything I will be teaching you. It's best to print this e-
Book off, highlight areas, and take notes as you learn the exact steps needed for a top search
engine ranking.
Ok, on to chapter 1...
If you're anything like me, you've probably created a brand new website, Submitted it to a few
search engines and hoped that people would mysteriously show up at your site and buy
whatever it is you were selling.
After a couple of weeks go by and only a few stray people show up at your website, you decide
to try and "optimize" your website around your main keyword in hopes that you just might rank
well in 1 of the millions of search engines. Another couple of weeks go by and still no luck.
At this point you probably give up and decide to either build another website around a different
target market or just lose all hope and quit. Well, news flash, as you've probably figured out by
now, this is not the way to go about doing things.
Let me give you a specific example of what your very first steps
MUST be when creating any website.
In our example, let's create a weight loss related website. Our weight loss related website will
primarily sell a weight loss eBook. Before we start creating and collecting content for the
website we need to do a little keyword research. This is VERY important and should not be
skipped. To do our keyword research we need to visit a few websites.
The first of which should be
http://www.goodkeywords.com .
They have a very good key word tool and best of all, it's free! Once we've dow nloaded this
software, we can enter the most generic keyword for our website into the software. In our
example, our keyword would be "weight loss".
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Search Engine Optimization MADE EASY
2
By Brad Callen
Chapter 1
You'll notice that in the screenshot below, Good Keywords will return a list of related terms.
SINo. is a next numbering system and just shows shows you the rank of which keyword was
searched the most times last month. The SINo. 1 is "weight loss" and was searched 1,413,194
times in the Overture search engine last month.
The Words column shows the specific keyword that was searched. If you enter "weight loss", the
Good Keywords tool will bring back the 100 keywords containing the word "weight loss" that were
searched for last month.
The "count" column will then show us how many times the specific keyword has been searched for
the previous month within the Overture.com search engine. Generally, you can take that number
times 3, in order to estimate the number of times that keyword has been searched within Google
for the previous month.
Already, I will see many people making a BIG mistake, and I'll admit, I was one of these people
when I first begin my online endevours.
Do NOT start off by optimizing for the keyword "weight loss"
Why? you ask... If a keyword is searched that many times in Overture, then 100 times out of 100,
the competition you will have to outrank will be extremely fierce. This is not something you should
try to take on right away. For now, just take my word for it. I'll be teaching you later why starting
with these highly competitive phrases is not smart.
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