the-little-joomla-seo-book-v1.pdf

The Little Joomla SEO

Book

How to make a Search Engine Optimized Joomla website

The Little Joomla Seo Book

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Introduction

Why am I writing this book?

The Little Joomla SEO book that isÈ

Because I think Joomla is a great open source content management system and I think people

who use it for there website should get the most out of it.

That means bringing your Joomla website to its full potential.

And one of the things to accomplish that is making your Joomla! Based website rank well in the

Search Engines like Google, Live.com and Yahoo.

So what will you find?

I hope you find some answers to your questions like:

- how to make Joomla more Search Engine Friendly

- how to Optimize your Joomla site for Search Engines

- What do I have to do to get a better search engine ranking?

If you do, I am happy J

Why is this e-Book free?

Simple, because I like helping people by sharing my knowledge on this subject.

And of course I would like it very much if you would visit my site to find more information on Joomla

and Search Engine Optimization.

Can You Guarantee my site will rank higher?

Simple answer: NO!

Nobody can, if someone tells you that they can guarantee a number One position in Google,

runÈÈand hide from themÈthey want your money, and lots of itÈ.

How long before you see results form your SEO efforts?

That depends on a lot of factors beyond your control.

Search Engines have to crawl you site first, index it and bring those results to the Search Engine

Results Pages for your keyword.

It also depends on the competition for the keyword you targetÈ

Sometimes you see results in a Month, sometimes three, sometimes a takes a YearÈ.

One thing is for sure! If you donÓt start now, it will take longerÈso, what are you waiting for!!

Read On and get to work!

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The Little Joomla Seo Book

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Index

Part 1: basic Search Engine Optimization

10 Key Factors in on-page SEO

1. Keywords

2. Titles

3. Content

4. Headings

5. Bold and Italics

6. Keyword density

7. Alt Tags

8. Meta tags

9. Internal Linking

10. External Linking

Part 2: Joomla Basic Search Engine Optimization

Index on Joomla SEO

Basic Technical Needs

Joomla SEF Component

Joomla SEF Patch

Joomla Sitemap

Google Sitemap

Search Engine Optimized Template

Appendix: .Htaccess

Legend:

Tips

Technical

World Wide Web

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The Little Joomla Seo Book

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Part 1: Basic Search Engine Optimization

10 Key factors in on-page SEO

11. Keywords

12. Titles

13. Content

14. Headings

15. Bold and Italics

16. Keyword density

17. Alt Tags

18. Meta tags

19. Internal Linking

20. External Linking

Nr 1. Research your keywords.

You have to know what people are looking for, it just might not be what you think.

So try these links https://adwords.google.nl/select/KeywordToolExternal and

http://inventory.overture.com/d/searchinventory/suggestion/

I donÓt need to explain them to you, You know what to do when you get there.

Tip: In the Google Tool, when the results come in form ÐKeyword PopularityÑ sort them

on Search Volume. Then click ÐaddÑ on the once you like.

Then you are able to download the list Google created for you.

Nr 2. Create good Titles

By now you have your keywords list of high demand searches.

Put those keywords into your Title, but make it work the right way.

Create Titles that work!

For example ÐTemplates for your Joomla websiteÑ will not rank higher in a Search Engine then

ÐFree Joomla Templates Î Download the Best TemplatesÑ

If you would find these to titles in a Search Engine, which one would you click?

Tip: Want to read more on How to create effective Titles? Go to

http://www.copyblogger.com

Nr. 3 Create Quality Content

I wonÓt go into this one to deep, it speaks for itself.

If you build a website, make it stand out with high quality content that people are coming back to

because they want to read and read again.

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The Little Joomla Seo Book

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They might even place it into there favourites and send it to there friendsÈor even Digg it?

Best part from this is, if you are found and people click through the site and donÓt go back to search

the some keyword again in Google, you just won some extra points for your Page rank

People donÓt read the page once they found it, they ÐscanÑ to see if it contains the right information

they are looking for.

Make your pages Ðscan ableÑ with short paragraphs and white space between sentences if it

makes the page easier to read.

Use bullet-point if you are listing things like features of products, web readers love these sectionsÈ

it gives them a quick overview.

Tip: Try to make pages that fit on one screen and make sure you have a ÐnextÑ and

ÐpreviousÑ item link at the bottom of each page, it can easily bring you more Ðclick troughsÑ

Nr. 4 Create good Headings

Headings are the Text items that stand out, like ÐNr 4. HeadingsÑ in HTML Country they come as

<h1>Big Heading Nr 1!</h1> and <h2> Somewhat less Big Heading Nr 2</h2>

And there are their buddyÓs <h3>Nr 3 </3> and <h4> nr 4 </h4> and the list can go on and onÈ

For Search EngineÓs a H1 means that this most be really important!! So letÓs give it somewhat

more power is somebody looks for the keyword within that Header.

A header H2 is given also so what more importance.

So make sure you have your Keywords in between those HTML Tags, most of the time your online

WYSIWYG editor give you the option to select this kind of header.

Tip: Use the <h1> just once on a page just at the start, further down you can use some

<h2> tags.

Too much of these <h1> tags and the Search EngineÓs will not give you what you wantÈyou could

get a penalty by a lower ranking.

Nr 5. Using Bold and Italics

The use of Bold and Italic Fonts are for Search Engines also an indication that this text is

Important and is given a priority in showing them on the Search Engine Results page.

Ever wondered why on earth these one page sales pitches that go on and on and onÈ use Bold

Fat text on a Yellow background?

Well, does this stand out or whatÈ most be Important. Just analyze a few of them and look and

learn how they put their major keywords in these fields.

Now I am NOT telling you to go there, unless you really need to, I donÓt think it looks nice on a

ÐnormalÑ website.

But Bold and Italics, yes you should use them!

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