HP Storage for VMware Virtualized Environments Sales Reference Card.pdf

HP storage for VMware virtualized environments

Simple, reliable storage infrastructure priced for small to medium businesses

HP StorageWorks sales reference card

Solution overview

Virtualization can help an organization consolidate resources, enhance

infrastructure utilization and better allocate resources, leading to reduced costs,

increased agility and improved operational efficiency. The HP storage solution

with VMware is an end-to-end virtualization solution that combines server

virtualization software from VMware with the simple allocation and

management capabilities of HP servers and storage at a price point that makes

the advantages of virtualization accessible to smaller businesses. This complete

solution leverages the HP StorageWorks 2000 Modular Smart Array

(MSA2000) or HP StorageWorks All-in-One (AiO) Storage System attached to

either HP BladeSystem or ProLiant servers.

Key differentiators

HP has more VMware Certified Professionals than any other vendor

•

HP rigorously tests and certifies its products with VMware – HP has certified

the following components with VMware: HP StorageWorks Enterprise Virtual

Array (EVA), MSA, AiO and XP disk arrays, HP Ultrium tape blades; see a

complete list at www.vmware.com/pdf/vi3_san_guide.pdf .

•

HP offers an end-to-end VMware solution – a complete portfolio of products

for your customer’s virtualization solution, whatever the environment, be it

fibre channel or iSCSI arrays; HP servers, storage, management software and

services can help businesses realize the full cost and agility benefits of server

and storage virtualization. HP Data Protector and HP StorageWorks Storage

Mirroring software build in the highly secure and redundant environment you

need for business continuity.

Taking advantage of the features of VMware ESX Server—such as the ability to

quickly provision and move virtual machines to different physical servers—

requires network storage. Research shows that 38 percent of network attached

storage (NAS) users and 43 percent of fibre channel storage area network (FC

SAN) users purchased new systems specifically to support virtual servers, with

86 percent of current users supporting server virtualization with networked

storage resources 1 . Your customers can choose between entry-level storage

options for their VMware environment.

•

Easy to manage – HP All-in-One Storage Manager (ASM) simplifies the

creation, migration, growth, management and protection of shared storage

without the need for storage expertise

•

HP tools, sizers and solution configurations – offer a step above the standard

“white box” or original equipment manufacturer (OEM) platform vendor; for

example, the HP ProLiant Storage Sizer for VMware ESX Server sizes and

scopes a "best-fit" server environment to support VMware.

The HP StorageWorks MSA2000 is specifically designed to address small and

medium business (SMB) requirements and includes fibre channel, iSCSI and

SAS host interconnects with optional snapshot and clone software at affordable

price points.

•

HP partners and HP Services – We can help build and manage a storage

infrastructure that integrates well with your servers and software; support

levels range from basic hardware and software support to virtualization

consulting and startup services, tools and best practices for effective

planning, simplified deployment and migration, and efficient operations.

The HP StorageWorks All-in-One Storage System delivers a radically simplified

management experience (via HP AiO Storage Manager Software) designed for

IT generalists with no storage expertise. On top of that, HP StorageWorks AiO

Storage Systems include iSCSI entry-level storage array capability and

integrated data protection features combined at a special price.

What to sell

Selling VMware solutions also drives sales of HP products and services. For

each dollar of VMware sold, you can expect to add USD$5–8 of HP products

and services and USD$5 of storage to the total sale.

HP Simply Business Protection provides reliable data protection for business

continuity of a VMware environment. Choices include HP stand-alone tape

drives, tape autoloaders or libraries, using either DAT or LTO HP Ultrium

technology, as well as disk-based data protection solutions such as HP

StorageWorks Disk-to-Disk (D2D) and Virtual Library System (VLS).

•

VMware ESX Server software 3.5 – virtual infrastructure software for

partitioning, consolidating and managing systems

HP StorageWorks 2000 Modular Smart Array (for fibre channel, iSCSI or

HP Simply StorageWorks delivers better business outcomes by bringing

together the tools, solutions, products and services to help organizations

navigate the storage landscape, bridging the gap between data explosion

and your IT infrastructure. With simple, affordable and reliable storage

consolidation and business protection solutions, HP can help improve the

efficiency, performance and continuity of your customer's business.

•

SAS interconnects) – designed to address SMB storage array requirements

with optional snapshot and clone software at affordable price points

HP StorageWorks 1200 All-in-One Storage System – iSCSI SAN storage for

•

application servers and file/print serving for clients

HP ProLiant and BladeSystem servers – HP ProLiant rack and tower servers or

•

HP and VMware value proposition

HP offers more VMware certified servers and storage arrays than any other

original equipment manufacturer, and rigorously tests and certifies its products

with VMware. The result is an end-to-end, tightly integrated virtualization

solution that incorporates everything your customer needs. HP is the proven

leader in VMware solutions, with over 120,000 VMware implementations.

HP BladeSystem c3000 or c7000 Enclosure offering 8-slots or 16-slots for

choice, flexibility and consolidation of other applications

HP Data Protector Software – an automated, high-performance backup and

•

recovery solution that provides a solid and reliable data protection tool for

your virtual server environment

1 ESG Research Report, Virtual Servers: The Impact on Storage, October 2007

2 As of October 2007

HP Restricted. For HP, VMware and Channel Partner Internal Use.

HP storage for VMware virtualized environments – sales reference card

Qualification questions

Q: Could you benefit from a virtualized solution that more fully utilizes your

server and storage resources, leading to lower costs?

A: This solution has been designed to bring the benefits of virtualization—better

resource utilization, simplified management and reduced operating expenses—

to smaller companies with fewer IT resources or less storage expertise.

Q: Would you like to take advantage of the benefits of virtualization, but don’t

feel you have the storage expertise or the budget to do so?

A: The HP StorageWorks AiO offers the benefits of multiple storage products in

a single solution with radically simple management that has been designed for

IT generalists with no storage expertise.

Q: Are your IT Managers kept busy just putting out fires, making it difficult to

break the pattern of reactive storage management?

A: The HP StorageWorks AiO is both easy to deploy and affordable, putting

the time savings and efficiency benefits of virtualization within easy reach. By

taking a more strategic approach to storage, you can enjoy proactive storage

management both now and in the future.

Q: Are you looking for a solution that is easy to manage and configure,

providing investment protection?

A: The HP StorageWorks MSA family provides reduced time to operation with

easy and secure deployment, and reduced risk from operator errors, resulting in

less downtime and data loss while increasing customer satisfaction.

Q: Would you appreciate the ability to reduce failure risk and take snapshots of

your data, thus offering protection against hazards like file corruption and viruses?

A: The HP StorageWorks MSA2000 family offers reduced risk of IT failure with

active-active controllers, dual-ported drives and redundant hardware

components. They also provide an additional level of data protection with

controller-based snapshots that produce space-efficient, copy-on-write snapshots

and clones.

•

HP StorageWorks Storage Mirroring Software for Virtual Machines –

Continuous real-time replication and automatic failover capabilities allow for

application availability, timely backup and a clear path to disaster recovery

for your virtual environment.

HP Insight Control – addresses all aspects of HP ProLiant and BladeSystem

•

server management

HP storage networking – a comprehensive portfolio of SAN infrastructure

•

products and solutions from HP is designed to meet a range of storage

networking needs

HP Server Migration Pack (SMP) – the only migration tool with a single

•

interface for automating VMware migration needs that is tailored specifically

for HP ProLiant and HP BladeSystem

HP Services – 3-Year HP Support Plus 24 Service—integrated support services

•

designed specifically for your technology; reactive onsite hardware support

and over-the-phone software support around-the-clock

HP Financial Services – flexible leasing options

•

HP personal solutions – PCs, laptops, handhelds, printers and all-in-ones

Company targets/sweet spots

Customers with limited IT staff or budgets who want robust, affordable, easy-

•

to-manage-and-deploy first SAN or small SANs with scalability to

accommodate future growth

HP StorageWorks AiO Storage Systems – for companies of fewer than 500

•

employees with little or no storage expertise, and/or no dedicated IT

department or resources, who do not need an active/active failover array

HP StorageWorks MSA – for companies with 250–1250 employees, this

•

solution has the performance and availability options required for:

• Many smaller departments and/or remote locations that are part of a

larger enterprise organization

• Smaller companies whose storage needs demand shared resources but

whose budget is tight and IT expertise limited

Overcoming objections

Objection: I don’t see VMware actively promoting HP StorageWorks the way

they promote other vendors. Why should I deploy VMware on HP

StorageWorks?

Response: VMware is vendor neutral, which was punctuated by its separation

from EMC in 2007. While many companies can provide hardware that works

with VMware, no other company offers the unique set of tightly integrated

virtualization management capabilities offered by HP. HP rigorously tests and

certifies its products with VMware including hardware, drivers, management

agents, software and more. HP is the number one seller of VMware, and has

more certified VMware engineers than any other vendor.

Objection: I am worried about business continuity and availability when

moving away from a reliance on physical servers only.

Response: HP StorageWorks Storage Mirroring for virtual machines enables

replication of application data from physical to virtual machines or from

multiple physical or virtual servers to a single disaster recovery target and

failover to the disaster recovery target in the event of an outage. This failover

process is achieved quickly and allows the application to continue to serve the

user community during an outage.

Customer pain points

Pain: Storage needs are growing exponentially, but IT budgets are not.

Solution: The HP and VMware solution provides high-performance, reasonably

priced shared storage/SAN solutions that allow the user to start with a very

small configuration. Priced right for smaller businesses, HP StorageWorks AiO

and MSA arrays come ready-to-go as integrated hardware, software and

support services that only HP can deliver.

Pain: Small and medium businesses also need business disaster tools.

Solution: The HP solutions provide the necessary tools to survive business

disasters. VMware software integrates with the business continuity features of

the HP BladeSystem and HP StorageWorks storage. For example, use HP

StorageWorks MSA to create high availability VMware configurations at one

site and then use HP Storage Mirroring to replicate those VMs to another site.

Pain: Complexity in the IT environment makes it too expensive to manage and

maintain.

Solution: The HP and VMware virtualization solutions consolidate resources to

simplify the IT environment and reduce the costs associated with hardware,

operations and maintenance. HP StorageWorks arrays lower your total cost of

ownership (TCO) by enabling consolidation and centralization of storage and

storage management.

HP Restricted. For HP, VMware and Channel Partner Internal Use.

HP storage for VMware virtualized environments – sales reference card

Bill of materials for the HP storage and

VMware sample configurations

With pre-tested and pre-tuned configurations, you can help accelerate the sales

cycle—and your customer’s win rate. Use the below bills of materials to speak

with your customer’s IT staff about what components they need to build out a

solution. To complete the proof-of-concept (POC) testing, we used a tool that

you can leverage as well—the HP ProLiant sizer for VMware.

The application used for the testing and validation of the configuration was

Intel’s tool called IOMeter. The testing consisted of testing the different server

with the array with RAID 5 and RAID 10 comparisons. The final testing

consisted 10 virtual machines from two VMware ESX host servers accessing the

array at the same time. Intel IOmeter was set to test 100 percent maximum

throughput for the disk array selected.

HP BladeSystem configuration with HP ProLiant BL480c Server Blade and HP StorageWorks

AiO 600c Storage Blade

Within this sizer, we were able to do a POC for the HP storage with HP servers

and VMware software you see in the following configurations. Your customer

may not know what server to use. Luckily, the HP ProLiant sizer for VMware

allows users to determine the type of HP ProLiant server needed and the size of

array and, in certain cases, the type of array to use according to the physical

system requirements. The sizer takes the guess work out of creating the right

configuration by providing a bill of materials (BOM). This BOM provides you with

a list of the components needed to build your tested solution. This sizing exercise

also provides the ease of mind your customer needs by testing the reliability of

the overall solution. In the sample used for the following configurations, the sizer

generated 6–10 sample servers for the POC. These were tested against our

consolidation and disaster recovery solutions for small to medium businesses.

Qty

Product

SKU

HP BladeSystem c3000 Enclosure, single

437504-B21

phase with 2 power supplies, 4 fans ,

8 HP Insight Control Environment Software

(ICE) full licenses

HP BladeSystem c-Class enclosure single fan

412140-B21#0D1

option factory integrated

HP 1200W 12V Hotplug AC Power

437572-B21#0D1

Supplies factory integrated

HP ProLiant BL480c G1 Server Blade

459496-B21

X5460 with 4G and 2 processors

HP 2 GB fully buffered DIMM (FBD)

397411-B21

PC2-5300 2x1 GB Kit

HP BladeSystem c-Class NC373m NIC

406770-B21

The servers used in the proof-of-concept were the highly reliable HP ProLiant

DL380 and BL480c Server Blades, paired with the modular HP BladeSystem

c3000 single enclosures. Building on that platform we also tested the HP

StorageWorks MSA2012fc array, MSA2012i array, AiO1200 array and AiO

SB600c Server Blade.

Adapter option kit

HP 36 GB 15k 2.5 SAS HP Smart Plug

431933-B21

hard disk drives (HDD)

HP BladeSystem c-Class 1/10 GB Virtual

399593-B22

Connect Ethernet module option kit

HP StorageWorks All-in-one SB600c

AG780A

And what if a disaster were to strike? In many cases, regional sites with small

infrastructure solutions also need disaster recovery plans. Their small

infrastructure of servers and some virtual machines may be vulnerable. We

tested for that as well using HP StorageWorks Storage Mirroring Software and

Storage Mirroring for Virtual Infrastructure. This software can offer host-based

replication and failover for your customers. For the disaster recovery testing on

the POC we used simple but useful configurations to reflect a regional site with

a mail, database, application physical servers and web, file and print servers

in virtual machines to test both HP StorageWorks Storage Mirroring products.

Storage Blade with 1.16TB capacity and

SAS drives

HP BladeSystem configuration with HP ProLiant BL480c Server Blade and HP StorageWorks

MSA2012i

Qty

Product

SKU

HP BladeSystem c3000 Enclosure single

437504-B21

phase with 2 power supplies, 4 fans,

8 ICE full licenses

If your customer is worried about whether all these parts are going to work

together, you can reassure your customer by letting them know all the hardware

used in the proof-of-concept was verified and listed as being certified in the

VMware Hardware Compatibility List. Though the following step-by-step tests

describe the use of the HP StorageWorks MSA array, these tests were also

completed using the HP StorageWorks All-in-One Storage System and Storage

Blade.

HP BladeSystem c-Class enclosure single

412140-B21#0D1

fan option factory integrated

HP 1200W 12V Hotplug AC power supply

437572-B21#0D1

factory integrated

HP ProLiant BL480c G1 Server Blade

459496-B21

X5460 4G, 2 processors

HP 2GB FBD PC2-5300 2x1 GB kit

397411-B21

Here’s a step-by-step look at how the testing was completed. The proof-of-

concept hardware used was the HP ProLiant DL380 Server and the ProLiant

BL480c Server Blade. Both servers were using a Qlogic dual port host bus

adapter for the fibre SAN testing. In addition, the HP BladeSystem c-Class

blade enclosure used a pair of HP Virtual Connect Ethernet and fibre modules

for the iSCSI and FC testing. The network configuration for both HP ProLiant

servers consisted of 4 network ports and used a separate vLAN for the iSCSI

testing.

HP BladeSystem c-Class NC373m NIC

406770-B21

adapter option kit

HP 36GB 15k 2.5 SAS HP Smart Plug HDD

431933-B21

HP BladeSystem c-Class 1/10Gb Virtual

399593-B22

Connect Ethernet module option kit

HP StorageWorks 2012i DC Modular

AJ747A

Smart Array

The HP StorageWorks arrays used in the testing were the HP StorageWorks

AiO SB600c, AiO1200r, MSA202i and MSA2012fc. The HP StorageWorks

AiO SB600c Storage Blade was tested with 6 drives to demonstrate a basic

offering for a low cost iSCSI solution with the HP ProLiant c-Class blade servers.

The HP StorageWorks AiO1200r was tested with both the HP ProLiant DL380

Server and the HP ProLiant BL480c Server Blade using all SAS drives. The HP

StorageWorks MSA2012i and MSA2012fc were tested by using the same array

exchanging only the controllers. The HP StorageWorks MSA2012 for both

protocols used 146 GB SAS disk drives.

HP Restricted. For HP, VMware and Channel Partner Internal Use.

HP storage for VMware virtualized environments – sales reference card

HP BladeSystem configuration with HP ProLiant BL480c Server Blade and HP StorageWorks

AiO1200

HP ProLiant DL380 Server configuration with HP StorageWorks MSA2012i

Qty

Product

SKU

Qty

Product

SKU

HP BladeSystem c3000 Enclosure, single

437504-B21

HP ProLiant DL380 Server R05 X5460

458561-001

phase with 2 power supplies, 4 fans,

4 G Perf US

8 HP ICE full licenses

HP StorageWorks MSA2 500GB 7.2K

AJ738A

HP BladeSystem c-Class enclosure single

412140-B21#0D1

rpm 3.5 inch SATA HDD

fan option factory integrated

HP 1 GB FBD PC2-5300 2x512 Kit

397409-B21

HP 1200W 12V Hotplug AC Power

437572-B21#0D1

HP NC364T PCIe 4Pt Gigabit server adapter

435508-B21

Supplies factory integrated

HP 36 GB 15k 2.5 SAS Smart Plug HDD

431933-B21

HP ProLiant BL480c G1 Server X5460

459496-B21

HP 2012i DC Modular Smart Array

AJ747A

with 4G and 2 processors

HP 2GB FBD PC2-5300 2x1 GB Kit

397411-B21

HP BladeSystem c-Class NC373m NIC

406770-B21

HP BladeSystem configuration with HP ProLiant BL480c Server Blade and HP StorageWorks

MSA2012fc

adapter option kit

HP 36GB 15k 2.5 SAS HP Smart Plug HDD

431933-B21

Qty

Product

SKU

HP BladeSystem c-Class 1/10GB Virtual

399593-B22

Connect Ethernet module option kit

HP BladeSystem c3000 Enclosure, single

437504-B21

phase with 2 power supplies, 4 fans,

HP StorageWorks AiO1200 Storage

AG655A

8 HP ICE full licenses

System, 3 TB capacity with SATA disk

drives

HP BladeSystem c-Class enclosure single

412140-B21#0D1

fan option factory integrated

HP 1200W 12V Hotplug AC power supply

437572-B21#0D1

HP ProLiant DL380 Server configuration with HP StorageWorks MSA2012fc

factory integrated

Qty

Product

SKU

HP ProLiant BL480c G1 Server Blade X5460

459496-B21

with 4 GB and 2 processors

HP ProLiant DL380 Server R05 X5460

458561-001

4G performance

HP 2GB FBD PC2-5300 2x1 GB Kit

397411-B21

1 GB FBD PC2-5300 2 x 512 MB kit

397409-B21

HP BladeSystem c-Class NC373m NIC

406770-B21

adapter option kit

HP NC364T PCIe 4Pt Gigabit server adapter

435508-B21

HP 36 GB 15k 2.5 SAS HP Smart Plug HDD

431933-B21

36 GB SAS 15,000 rpm hard drive (2.5")

431933-B21

HP BladeSystem c-Class 1/10 GB Virtual

399593-B22

SAN Component

Connect Ethernet Module option kit

HP StorageWorks 2012fc SC Modular

AJ742A

HP BladeSystem c-Class 4G Virtual Connect

409513-B21

Smart Array

fibre channel option kit

Factory integrated

AJ742A#0D1

HP StorageWorks MSA2000 3.5in single

AJ749A

HP MSA2 300GB 15K rpm 3.5 inch

AJ736A

input/output (I/O) 12 drive enclosure

SAS HDD

HP StorageWorks MSA2 500 GB,

AJ738A

Factory integrated

AJ736A#0D1

7.2K rpm, 3.5 inch, (SATA) HDDs

HP FC1242SR 4Gb PCI-E DC HBA

AE312A

HP StorageWorks 2012fc DC Modular

AJ743A

Smart Array

HP StorageWorks 4/8 Base SAN Switch

A7984A

HP BladeSystem c-Class QLogic QMH2462

403619-B21

Factory integrated

A7984A#0D1

fibre channel HBA option kit

HP 4 GB SW Single Pack SFP Transceiver

A7446B

Factory integrated

A7446B#0D1

Support tools and resources

HP Storage solutions – www.hp.com/go/storage

HP Storage for VMware – www.hp.com/go/storage/vmware

VMware server virtualization site – www.hp.com/go/vmware

VMware partnership – www.VMware.com/partners/alliances/oem/hp.html

HP ActiveAnswers for VMware –

http://h71019.www7.hp.com/ActiveAnswers/cache/71086-0-0-0-121.html

HP ProLiant Server Sizer for VMware ESX Server –

http://h71019.www7.hp.com/activeanswers/cache/120132-0-0-0-121.html

HP Simply StorageWorks – www.hp.com/go/SSW

HP Storage Networking – www.hp.com/go/san

HP iSCSI Solutions – www.hp.com/go/iscsi

HP Services for Storage – www.hp.com/services/storage

5m SW LC/LC FC Cable ALL

221692-B22

Factory integrated

221692-B22#0D1

Technology for better business outcomes

HP Restricted. For HP, VMware and Channel Partner Internal Use.

without notice. The only warranties for HP products and services are set forth in the express warranty

statements accompanying such products and services. Nothing herein should be construed as constituting

an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation.

To learn more, visit www.hp.com

4AA2-1962ENW, v.2 March 2009

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