hook-path-persuasion-worksheet.pdf

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Hook Path Persuasion
HOOK 1 – Unique Achievement
HOOK 2 – Unique Powerful Promise
PATH – What is it? (Variation – What is it NOT?)
PATH – How can I do it?
PATH – Why does it work?
PATH – Why does it work?
PATH - What do I need to do to get it? (Qualifier)
http://www.thevideoboss.com/links/e9f
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PATH - When can I have that experience?
PERSUASION – Tell them what to do
PERSUASION – Restate the GOAL MATCH
PERSUASION – Be Specific – Tell them what to do
http://www.thevideoboss.com/links/e9f
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