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CREATING
THE VALUE OF LIFE
By Fumihiko Iida
Associate Professor of Fukushima National University,
JAPAN
This book became best-seller in Japan
and achieved more than 400,000 copies in 1996.
Translated by
Muneo Yoshikawa, Ph.D.
Professor Emeritus, University of Hawaii
COPYRIGHT
If you want, you can distribute this PDF file to all around the world,
but please do not gain any profit !
Copyright (C) : Fumihiko Iida & Nuneo J. Yoshikawa
Fumihiko Iida
Faculty of Economics, Fukushima Univ.,
Matsukawa-cho, Fukushima City,
960–1296, Japan
This PDF file was converted from the HTML file of Iida’s HP by Yoshio Umeno.
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UPON THE OCCASION OF PUBLICATION
UPON THE OCCASION OF PUBLICATION
— Why This Book is Being Sent Out From Japan to the World —
Muneo Yoshikawa, Ph.D.
Professor Emeritus, University of Hawaii
In the latter part of March, 1996, a trusted friend sent me a copy of Professor
Fumihiko Iida’s article, ”The Dawn of Meaning.”[1] I read it immediately and was
amazed that a traditional academic journal at a major public university in Japan had
published a research article on life after death and rebirth, especially since the topic is
so remote from economics and management, the journal’s usual genre. I was full of
emotion as I realized that the new world-shaking paradigms (views of the world, of the
universe, of nature, of humanity and of the corporation) have at last started to make
inroads in Japan.
On the one hand, I was speechless with admiration for the bravery of Professor Iida
in submitting such theories to a journal of economics and management. I have spent
over thirty years in the academic environment of a public University in the U.S., and I
know very well that a scholar of management must be prepared for the worst when he
publishes theories such as Professor’s Iida’s within the discipline of management sci-
ence, where they appear out of place, at least at first glance. I contacted Professor Iida
immediately because I was convinced that he had some compelling reason, a reason
beyond human knowledge, to act as he did. One week later I visited Professor Iida’s
office at Fukushima University.
As I suspected, Professor Iida did have a reason beyond human knowledge to write
his article. I am unable to explain it simply, and Professor Iida has requested that I
refrain from trying. However, the overwhelming response to his article made Professor
Iida resolve to publish a greatly expanded version of his article as a book. As I spoke to
Professor Iida, I felt very strongly that his theories were too important to be confined
just to Japan; I felt that Japan must send his ideas out to the whole world. For that
reason, I have been asked to write the introduction to this book, a task which I, a
non-Japanese, perform with great hesitation.
Transpersonal psychology and molecular physics, disciplines on the forefront of
global knowledge, are currently dealing with such concepts as the invisible world,
the realm of the unconscious and idea of life fields. In philosophy, such concepts
are termed the ”celestial” realm and the realm of ”nothingness.” The Japanese have
words for these astral realms in the world of art where the concepts are called yohaku
(blankness, empty space), yo’in (reverberation, lingering note) and yojo (suggestive-
ness, lingering charm). These realms have meaning in a psychological and emotional
sense. Fellow Japanese very clearly understand and share this realm of emotion.
In the world of business as well, Japanese have a shared understanding in this astral
plane of the ”life-field” called the ”workplace.” Just as in the world of art, this realm
or life-field of work can also be understood psychologically or emotionally. For that
reason, the realm of work has a nature that cannot ask ”why” things happen.
UPON THE OCCASION OF PUBLICATION
iii
As someone who is not Japanese, I think that Japan got so caught up with the
question of ”how to” during the days of high economic growth that the nation lost sight
of the question ”why.” Corporations fulfilled their destiny as entities with the shared
understanding that the goal is the pursuit of profits. When considered from a cultural
perspective, there was virtually no consciousness of purpose to generate the question
”what,” nor was there any consciousness of vision to generate the question ”why.” And
then one day the hyper-inflated ”bubble” economy suddenly deflated, leaving Japan
finally conscious of the emptiness of a materialistic civilization. Now Japan is starting
to search for real wealth and seeking to find the meaning of life and the meaning of
work.
Professor Iida grapples head on with these problems as a scholar of management.
The conclusion he reaches is this: it is impossible to find the meaning of life or the
meaning of work unless one changes one’s human consciousness and set of values in
the most fundamental ¡and basic of ways.
This book proposes a ”theory about the meaning of life,” through a comprehensive
treatment of scientific research findings about ”life after death” and ”rebirth,” ideas
that are found throughout the world.
A course on ”Death and Dying” has been part of the curriculum at the state-owned
University of Hawaii for the past twenty-five years. Thinking about human life and
death has become a respected academic discipline. Japan is behind the rest of the world
in this regard; however, Professor Iida makes every effort in this book to elucidate the
meaning of ”life” and ”death” in as scholarly a fashion as possible by giving specific
examples, based upon the scientific research of scholars around the world.
What this book makes clear is that, ”Human beings are creatures that create mean-
ing and that create value.” Dr. Victor Frankel, a survivor of the Nazi concentration
camps, has stated that the people who survive even the most horrible environments are
those people who are able to find value in their lives even in the midst of suffering. By
publishing this book, Dr. Iida also hopes to emphasize strongly the following: ”People
who discover value in their own existence are strong people. Discovering value in your
own existence provides the most powerful reason for living.”
It has been reported that the chief cause of death in the U.S. is ”the loss of a sense
of meaning.” Japan is no exception in this respect. Japan presently has no vision (why)
nor does it have clear goals (what). Japan has lost its way and is buffeted about here
and there by the immediate situation. Professor Iida makes us aware of the world we
cannot see (past and future lifetimes) and, by thus raising our consciousness, draws
our attention to the one, unbroken chain of life that continues forever. This book is
essential required reading for most Japanese people because it reveals the importance
of attaching meaning anew to the ”celestial” realm and the realm of ”nothingness.”
As the author emphasizes, we are linked to all the objects, people and living crea-
tures that surround us. When we understand the meaning of our existence, then for
the first time, our ways of perceiving, of thinking, of understanding and of interacting
spring out of the boundaries of ”humanity,” spring out of the boundaries of ”nation-
hood,” and spring out of the boundaries of the ”world.” Heightened in this fashion, our
very consciousness acquires a bright and shining hope in dealing with problems which
iv
UPON THE OCCASION OF PUBLICATION
face all human beings such as racial issues and environmental issues.
This book is required reading not only for Japanese but for each and every one of
the many people living on this earth. I myself plan to translate this book into English
shortly, so that I can spread Professor Iida’s ”network of meaning” throughout the
world.
I fervently pray that even one more person will read this book.
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