Creative Careers in Photography.pdf

Dedication: To my family

Acknowledgements: My great appreciation goes to the generous professionals who

were interviewed for this book. Their experience and advice in their profiles

provides an invaluable tool for those starting in photography.

The Allworth Press staff, as usual, performed with extraordinary skill, understanding,

and patience. Thanks to Nicole Potter-Talling, Derek Bacchus, Michael Madole,

Cynthia Rivelli, Katie Ellison, and Tad Crawford.

Finally, I owe a great debt of gratitude to Cynthia Matthews and Helen Marcus for

their insightful contributions to this book and for many years of friendship.

Pan-American Copyright Convention. No part of this book may be reproduced, stored in a retrieval system,

or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise,

without prior permission of the publisher.

1009080706

54321

Published by Allworth Press

An imprint of Allworth Communications, Inc.

10 East 23rd Street, New York, NY 10010

Cover design by Derek Bacchus

Interior design by Mary Belibasakis

Page composition/typography by Integra Software Services, Pvt., Ltd., Pondicherry, India

Cover photo by Jeff Babitz

ISBN-13: 978-1-58115-469-6

ISBN-10: 1-58115-469-0

Library of Congress Cataloging-in-Publication Data

Heron, Michal.

Creative careers in photography : making a living with or without a camera / Michal Heron. — 1st ed.

p. cm. — (Creative careers in photography)

ISBN-13: 978-1-58115-469-6 (pbk.)

ISBN-10: 1-58115-469-0 (pbk.)

1. Photography—Vocational guidance. I. Title.

TR154.H47 2006

770.23—dc22

2006035276

Printed in Canada

Contents

Preface vi

PART I THE WORLD OF PHOTOGRAPHY

1 Understanding the Profession 4

Being a Photographer—Careers with a Camera • Specialties • Stock •

Digital • Being a Picture Professional: Careers without a Camera

2 Making Choices 12

How Do I Choose? • Criticism—Can You Handle It? • Lifestyle Choices •

Working Freelance • Working on Staff • Ownership Issues • Power of

Organizations • It’s a Business • Understanding the Trends

3 Who Uses Photographs? Buying and Selling 23

Are You a Photographer or a Seller? • The Other Side of the Desk:

Are You a Client or a Buyer?

PART II THE PHOTOGRAPHER: CAREERS WITH A CAMERA

4 Photography for Publication 34

Advertising Photographers • Corporate Photography • Editorial • Media/

Publicity • Catalog • Other Specialties in Publication Photography

Profiles with: Stephen Wilkes, Melanie Stetson Freeman, David Seide,

Ron Gould

5 Consumer Photography 59

Types of Consumer Photography • Weddings • Portraits • The World

of Event Photography • Marketing Consumer Photography

Profiles with: Andy Marcus, Jim Roshan, Joe Slayton

6 Service Photography 78

Real Estate Documentation • Forensic Photography • College and

University Photography • Medical and Scientific Photography • Museums •

Government

Profiles with: Charlie Walsh & Drew Webb, Carl Leet

7 Fine Art Photography 90

Styles in Fine Art Photography • W. Eugene Smith Memorial Fund •

Crossover: Can You Do Both? • How to Be a Fine Artist • What Media

to Use • Finding a Gallery • Marketing • Fine Art Photographers

Profiles with: Joyce Tenneson, Karen Amiel

Contents

8 Stock Photography 107

Definition of Stock • Digital Stock • Careers in Stock Photography • How

Is Stock Photography Marketed? • Rights-Managed versus Royalty-Free •

Portals • The New Economics of Stock • What Is Your Place in Stock? •

Getting an Agency to Represent You • Plan for the Long Term • Using a

Portal to Market Stock • Marketing Your Own Work

Profiles with: John Kieffer, Jim Pickerell

9 Digital Photography 127

Speed of Change • Digital versus Film • The Client’s View on Digital •

Getting A Handle on Workflow • Small Business Digital • The Art of

Digital Photography • Imaging Software • Digital Photography Books

Profiles with: Sanjay Kothari, Jessica Oyanagi

PART III PICTURE PROFESSIONALS: CAREERS WITHOUT A CAMERA

10 Buyers, Sellers, and Dealers 140

Overview of Photography Uses and Users • The World of the Photo

Buyer • Who Buys Photographs? • The World of the Photo Seller

• Representative/Marketing Coordinator/Creative Management • Stock

Photo Agent • Fine Art Galleries and Curators

Profiles with: Angela Gottschalk, Jennifer LaFond, Chrissy McIntyre,

Karen Amiel

11 Location and Support Services 167

Photographer’s Assistant • Production • The Crew • Services off the Set

Profiles with: Catherine DeMaria, Sam Willard, Victor Frey

12 Careers in Teaching and Writing about Photography 183

Being a Photography Educator • Writing about Photography

Profiles with: Chuck Delaney, David Walker

PART IV STARTING A CAREER

13 Education—Traditional and Online 192

Flexibility • Educational Choices • Evaluating Educational Programs •

Workshops as Continuing Education • On-the-Job Training • Education for

Picture Professionals • Organizations—Join As a Student • Broaden Your

Education

Profiles with: Jeff Wignall, Bryan Peterson

14 Finding Work in Photography 202

Assisting and Interning • Starting in Freelance • Going for a Staff Job •

Running Your Own Business

Profiles with: Maria Lyle, Tracy Mack-Jackson

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