Find that job: Lesson 83. The power of sales
Of all the talents the most indispensable talent for any entrepreneur is the ability to make a sale. To sell products, yes, but more importantly, to sell projects. A WOW project without the sale is a dead project. That's what most business thinkers think. So, listen up: it's time to sharpen your sales skills!
According to business analysts getting things done is mostly a matter of 'sales'. That is, getting people excited about your ideas, persuading them to work with you and stick with you through thick and thin. Leading any part of a WOW project means selling it. All success is sales success. We're all in sales. All the time.
We assume that you know your product or project inside out. But do you know your customer? Every project has to have customers. So, become a research fanatic. Scour the web. Network like mad. Know the politics of your customer's decision making structures. Get to know the individuals you will deal with. Don't even think about making that first customer call unless you've done your intelligence work.
And don't forget your 'thank you' notes! Not only to the big guy who made time to see you, but also to the people below you, who went out of their way to help you. Remember - little touches are never little.
A SłOWNICZEK
power- władza, potęga, siła, moc, wpływ
sale - sprzedaż, transakcja sprzedaży, zbyt
indispensable - niezbędny, niezastąpiony
to make a sale - sprzedać, dobić targu
wow - (potocznie) sukces, również: wow! - okrzyk zachwytu
WOW project - świetny/ wspaniały/oryginalny/genialny projekt
to sharpen - wyostrzyć, zaostrzyć
sales skills - umiejętności handlowe
excited - rozentuzjazmowany, podniecony, przejęty
to persuade - nakłonić, perswadować
to stick with sb through thick and thin - pozostać z kimś na dobre i na złe
to sell - sprzedawać
sales success - sukces handlowy
to assume - wnosić, przypuszczać
customer - klient
research - tu: zbieranie materiałów/informacji/danych
to scour the web - wertować/przeglądać strony internetowe
to network - kontaktować się
decision making structures - struktury podejmowania decyzji
to deal with - tu: robić interesy, utrzymywać stosunki handlowe
intelligence work - praca 'wywiadowcza'
to make time - tu: zarezerwować dla kogoś czas
to go out of one's way - dołożyć starań, zrobić ekstra wysiłek
little touch - mała rzecz, mały gest
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