Masters-of-Marketing.pdf

Masters of Marketing

The Future and Power of Email

By Thomas Prendergast

Supplemented by a great collection of Master’s sequential email letters

The is the first self duplicating

PDF ebook of it’s kind.

Thank you for downloading this Ebook. This site is the first place to make

its debut on the Internet.

Authored by: Thomas Prendergast

Published March 25, 2001

By: Inetekk.com, Inc.

Patent Pending and all copyrights Inetekk.com, Inc. 2001

This self duplicating ebook has been made available to you by:

Marketing Solutions

http://pro3.veretekk.com

530 894 6875

pro3@veretekk.com

To thank you for coming by go get a free FFA lead system on us:

http://veretekk.freeffas.com/pro3

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

About the Author

Thomas Prendergast has been in marketing his entire adult life. He is an

accomplished and world famous illustrator and designer. He has been running

Inetekk.com for over 5 years with 5,000+ subscribers to his systems.

He has been a full time Internet marketer since 1992 and has helped thousands

of people start their own Internet businesses. He is known in the Industry as an

Internet genius, The Bomb by his friends and a major threat by his competitors.

He resides in Del Mar, CA with his wife, Teresa, his daughter, Taylor, and his

son, Franklin.

All of the referenced materials in the following section of this book are courtesy of the originating

authors of those chapters. Not all of their concepts, practices, suggestions, theories and

instruction follow with what I have learned from the Internet, but do go far to illustrate what I am

about to reveal to you. TP

This ebook is available for customization.

You can have your -name-

Your -email address-

And -phone number-

Imprinted right into this book, like mine is. Just go take a tour of my Passport at:

http://pro3.veretekk.com or call me for the details!

530 894 6875

Sincerely,

Marketing Solutions

The Future and Power of Email Marketing

By: Thomas Prendergast

Congratulations!

You now own an incredible resource for free!

This is a $49.95 value!

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Al Gore, My Dad and a young boy.

I have been on the Internet since before Al Gore. In 1982 I set up my first Bulletin

Board System with a CPM (Before Dos) computer. My Dad was the only one who

used it and we were able to communicate with each other from a long distance

using our modems. It was a big distraction, hard to do and I dropped the whole

project after about a month.

But, before I get into the technical part of where I came from, I think you need to

understand how I even arrived to a point of having computers invade my life long

before they invaded the rest of the civilized world.

As a young child it became apparent I had a gift to create, draw, paint and

illustrate. My 5 th grade teacher even brought me home one day, to inform my

parents that they had a child protégé on their hands. My Dad was horrified by the

thought and made it a point to often tell me the world was filled with starving

artists. Thank God, I also loved academic pursuits and did well in math, science,

history etc., but my passion was the arts. By the time I was a young adult, I was

making a decent income as a self employed artist and used this income to go to

what little school I did manage to finish.

This lifestyle of never working for anyone else allowed me to free up the left side

of my brain and until I was 30 years old, I was a surf bum, living from beach city

to beach city chasing waves and making money as an artist. Life was truly good!

By the time I had moved to Whidby Island, Washington State, in 1978, I had

become famous as one of the top ten Scrimshaw artists in the world. I lived on

the beach, ate Dungenous Crab, had a great garden, a fishing boat and a sports

car and spent the weekends in Seattle pursuing the night life, but something was

missing. I felt a call to serve people with my talent, so I moved to San Francisco

in 1982 and started a Design and Ad agency called TNT Studios. Our market

was primarily direct marketing campaigns, Business to Business (B2B), trade

shows and printed collateral.

The business took off and we rode the Silicon Valley revolution into the digital

world. It was about this time I purchased our first computer. It was an Actrix

computer and used CPM as it’s operating system. My main objective was to

develop databases so I could easily keep track of my clients, keep them informed

and to make this database available to our sales as well as automate our billing

process.

Enter the Digital Design Nightmare

As we trained and got our systems to do the billing, and this was grueling by the

way, I was also hearing about digital design and started to look into it. I wanted to

be able to produce artwork like I was starting to see on 35 mm slides.

Soon after, we invested into a NorthStar CPM system to design and develop 35

mm slides so we could utilize the digital design capabilities at that time. Shortly

after this investment, IBM came out with the PC Junior computer and the first

Macs also came on the scene. We bought our first Mac system, Post Script

Printer and Scanner. I don’t even want to tell you how much that cost. I also

purchased the first release of Adobe Illustrator. WOW, I was going places.

I can not tell you how much money and time we wasted for years trying to build

film negs for print jobs, the long nights waiting for film to process from the first

Linotronics, trapping issues, mories, poor quality, empty promises, endless

trainings, etc. At the same time I was starting to hear about this new International

Network system that was going to take years to build and would allow us to send

files electronically anywhere in the world. “Goodbye Fed Ex bills!” I thought.

Our ad agency was growing exponentially along with the Electronics industry. I

had a dream that would allow us to build a local network in our office so we could

share the information between accounting, production, the art department and

sales. I went out and bought the course for Novell and proceeded to build my first

network. It took me a year to finally make it happen. It was archaic compared to

today, but we actually had one of the first networked office systems in the Bay

Area. Well, “bust my buttons”, I thought, “We are headed into the digital

revolution and TNT was leading the pack”.

At about the same time I decided to teach myself digital design and started

reading everything I could about computer design. Believe me, there was little

value to most of the stuff, if you could even understand it, but I read it all. This

era spanned from 1982 to 1990. This period of time was a nightmare. The

frustration of learning all of this stuff at a time when no one had gone before me,

from manuals written by engineers who did not write for less than technical

people like me and being fooled by experts and consultants who took your

money without hesitation and never delivered. It was truly trial by fire and I was

getting burned every time I turned around and I wasn’t even on the Internet yet

much less aware of Network Marketing!

The obvious advantages of this time of trial was the fact I got a head start

learning digital design, computer systems and database management. I started

using Adobe’s products at the get go. I ran a direct marketing firm with clients

from the Bay Area that read like a whose who. I got a major head start hating

computers long before most of you! (LOL).

Then the recession hit the USA and in California it was a depression.

Fortunately, I saw it coming and we shut down TNT Studios, sold our house and

moved to Olympia, WA. Before the tide went out.

I became a Home Based Business…..

Before it was even called SOHO.

We moved to Olympia September 1992. At this time, I had shut TnT Studios

down. When I got to Olympia, I refused to start another business in an office. I

had a young daughter and a son on the way. I wanted to work at home. Let me

tell you, my father in law thought I had lost my mind. You see, TnT Studios made

over $2 million per year. Of course I had 20+ employees, office overhead,

attorneys, law suits, receivables, payables, more attorneys, claims, refunds,

insurance, taxes, CPAs, book keepers, etc….Ychhhhhhh! I hated it. IT WAS NOT

WORTH IT! You can have my BMW!

Soooo………..I was in for a shock! You move from San Francisco to a small town

and see what I mean. There was nothing there. If I needed anything, I had to

either order it from a catalog or drive to Seattle, which at that time was not much

better. I started to search the Bulletin Boards for a better way. I joined AOL again

to see if that would help. It did. The email was a big advantage and allowed me

to keep in touch with my previous contacts from TnT Studios. I started selling

discounted software on the AOL Classifieds and found that to be very successful.

I even wrote my first Quick Keys script for my Macintosh to automatically go

online and place my ads every hour day by day to keep my ads at the top. It was

real exciting to find a large audience for so little money.

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