Diversification-Strategy.pdf

DIVERSIFICATION

STRATEGY

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iii

STRATEGY

How to grow a business by

diversifying successfully

Graham Kenny

London and Philadelphia

DIVERSIFICATION

Publisher’s note

Every possible effort has been made to ensure that the information contained in

this book is accurate at the time of going to press, and the publishers and authors

cannot accept responsibility for any errors or omissions, however caused. No

responsibility for loss or damage occasioned to any person acting, or refraining

from action, as a result of the material in this publication can be accepted by the

editor, the publisher or any of the authors.

First published in Australia in 2008 by President Press

First published in Great Britain and the United States in 2009 by

Kogan Page Limited

Apart from any fair dealing for the purposes of research or private study, or

criticism or review, as permitted under the Copyright, Designs and Patents Act

1988, this publication may only be reproduced, stored or transmitted, in any form

or by any means, with the prior permission in writing of the publishers, or in the

case of reprographic reproduction in accordance with the terms and licences

issued by the CLA. Enquiries concerning reproduction outside these terms

should be sent to the publishers at the undermentioned addresses:

120 Pentonville Road

525 South 4th Street, #241

London N1 9JN

Philadelphia PA 19147

United Kingdom

USA

www.koganpage.com

The right of Graham Kenny to be identified as the author of this work has been

ISBN 978 0 7494 5664 1

British Library Cataloguing-in-Publication Data

A CIP record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data

Kenny, Graham.

Diversification strategy : how to grow a business by diversifying successfully /

Graham Kenny.

p. cm.

ISBN 978-0-7494-5664-1

1. Diversification in industry. 2. Multiproduct firms--Management. 3. Strategic

planning. I. Title.

HD2756.K46 2009

658.5’038--dc22

2009014522

Design and Layout by Simon Leong Design (SLD-1053), Sydney

Printed and bound in India by Replika Press Pvt Ltd

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