EC098_Guide.pdf

(297 KB) Pobierz
318744285 UNPDF
English as a Second Language Podcast
www.eslpod.com
ENGLISH CAFÉ – 98
TOPICS
McJobs; Robert’s Rules of Order; in for a dime, in for a dollar; a police officer’s
beat, could versus would, center versus centre
_____________
GLOSSARY
McJob – a job that does not pay well, does not use one’s skills, and does not
offer opportunities for professional development
* My parents keep telling me that if I don’t finish high school, I’ll have to work in
McJobs for the rest of my life.
low-prestige – without respect or admiration from other people; unimportant
* Katrina has a low-prestige car, but she likes it because it is inexpensive and it
runs well.
advancement – promotion; moving up in one’s career; moving to a position with
more responsibility and better pay within the organization where one is currently
working
* What kind of advancement opportunities does your organization offer to new
employees?
dead end – without hope of getting better; with no hope of moving ahead in
one’s career; with no hope of making more money or getting more responsibility
* Jan was in a dead end career as an administrative assistant, so he decided to
study for a degree in accounting.
to be regulated – to be controlled and monitored by laws or a government
agency
* Companies that make food and medicines are regulated by the U.S. Food and
Drug Administration (FDA).
service industry – the group of businesses that produce services for
consumers; the part of the economy that does things for consumers, but does not
make things for them
* This country’s economy is growing because of growth in the service industry.
1
These materials are copyrighted by the Center for Educational Development (2007). Posting of
these materials on another website or distributing them in any way is prohibited.
318744285.012.png 318744285.013.png 318744285.014.png
English as a Second Language Podcast
www.eslpod.com
ENGLISH CAFÉ – 98
turnover – the frequency with which employees leave a company and new
employees are hired; how often old employees leave and new employees come
to a company
* Companies with high employee turnover have to spend a lot of money hiring
and training new employees.
to polish – to make something better; to change the details of something to
improve it
* Many U.S. presidential candidates try to polish their image by changing the way
they dress and their hairstyles.
McMansion – very large homes that are not very interesting, beautiful, or artistic,
and look like many other homes that are being built in the same area
* All of the new homes in this city are McMansions. If you want an interesting
home, you’ll have to build it yourself.
council – a group of people who are chosen to make decisions, rules, or laws
* The city council is creating a plan to make the downtown area safer.
parliamentarian – a person who makes rules or laws in a parliament, congress,
or other official group
* Wendy would make a good parliamentarian because she is a good speaker and
knows a lot about the rules.
to take roll – to see who is and isn’t in a classroom or meeting by reading a list
of names and waiting for each person to respond
* If you hear your name while the teacher is taking roll, raise your hand and say
“here” or “present.”
minutes – a written record of what was discussed during a meeting; a written
description of what was talked about at a meeting
* I wasn’t able to go to last week’s meeting, but I’ve read the minutes, and it
doesn’t seem like I missed anything important.
to adjourn – to end a meeting
* The president adjourned the meeting at 5:55 p.m. so that we could go home for
the evening.
2
These materials are copyrighted by the Center for Educational Development (2007). Posting of
these materials on another website or distributing them in any way is prohibited.
318744285.015.png 318744285.001.png 318744285.002.png
English as a Second Language Podcast
www.eslpod.com
ENGLISH CAFÉ – 98
motion – a proposal or suggestion that is made during a meeting and then voted
on
* At the neighborhood association meeting, Paola made a motion to buy new
benches for the community park.
beat – the area that a police officer is responsible for working in
* Some police officers want to have the downtown beat because it’s more
interesting than working in residential areas.
3
These materials are copyrighted by the Center for Educational Development (2007). Posting of
these materials on another website or distributing them in any way is prohibited.
318744285.003.png 318744285.004.png 318744285.005.png
English as a Second Language Podcast
www.eslpod.com
ENGLISH CAFÉ – 98
WHAT INSIDERS KNOW
Classic Fast Food Jingles and Slogans
A “jingle” is a short song used in advertisements, and a “slogan” is a phrase used
in advertisements. Good jingles and slogans are very easy to remember, and
people often get them “stuck in their heads,” meaning that they can’t stop singing
the jingles or repeating the slogans.
In the past, fast food restaurants have made very famous jingles and slogans. In
particular, McDonald’s is very good at making “memorable” (easy to remember)
jingles and slogans.
In 1975, McDonald’s “launched” (started using) this jingle: “Two all-beef patties,
special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” The
voice in the advertisement said this jingle very quickly, and people tried to copy it
as a “tongue twister” (words that are difficult to say quickly). Although
McDonald’s no longer uses this slogan, many people can still remember it.
Another popular fast food restaurant is Kentucky Fried Chicken (KFC). One of
their slogans that most people know is, “Finger lickin’ good.” “Lickin’” is short for
“licking” which is to pass your tongue over something, usually to taste it. This
slogan means that Kentucky Fried Chicken is so good that you will want to lick
your fingers after eating it with your hands to get all of the flavor.
Burger King is another popular fast food restaurant that has used a slogan that
many people know and remember: “Have it your way.” This slogan means that a
customer can make special requests about how their food is prepared and that is
no problem for Burger King.
4
These materials are copyrighted by the Center for Educational Development (2007). Posting of
these materials on another website or distributing them in any way is prohibited.
318744285.006.png 318744285.007.png 318744285.008.png
English as a Second Language Podcast
www.eslpod.com
ENGLISH CAFÉ – 98
COMPLETE TRANSCRIPT
You're listening to ESL Podcast's English Café number 98.
This is ESL Podcast's English Café episode 98. I'm your host, Dr. Jeff
McQuillan, coming to you from the Center for Educational Development in
beautiful Los Angeles, California.
Remember to visit our website at eslpod.com and download a Learning Guide for
this episode. You can also visit our ESL Podcast Store, and take a look at our
additional premium courses you may be interested in.
In this Café, we're going to talk about the word, or term, “McJobs,” what that
means. We're also going to talk about something that most Americans know
about; it's called Robert's Rules of Order. We'll talk about what that is and why
most Americans know about it. And as always, we'll answer a few of your
questions. Let's get started.
We begin this Café talking about the word “McJob” (McJob). It's a slang word, an
informal expression, to describe a job that doesn't pay very much money, a job
that has what we may call “low prestige” (prestige). “Prestige” is the respect or
admiration that other people give you. For example, being a medical doctor is a
“high prestige” job. People respect doctors; they think very highly of them, we
would say. A “low prestige” job would be the opposite. Someone who cleans the
streets for the city might be considered to have a “low prestige” job.
Usually, a McJob is one that does not require a lot of skills or education. You
don't have to know a lot to get the job and do the job, but it's also a job that
doesn't offer an opportunity for advancement. When we say, “you have an
opportunity for advancement,” we mean you can get a better job in the
organization or in the company later. McJobs are what you may call, also, a
“dead end job.” A “dead end job” is a job that you can work at but will never get
more money or get a better job at that company.
The term “McJob” comes from the American fast food restaurant, McDonald's.
McDonald's is in many countries now, across the world. It is, however, a
company that, at least, has the reputation of not paying very much to its
employees. It's also a company that is very, what you might call, “standardized.”
It's a huge, big company that has very specific rules about everything that is
done, so the people who work there are very closely regulated by the managers.
5
These materials are copyrighted by the Center for Educational Development (2007). Posting of
these materials on another website or distributing them in any way is prohibited.
318744285.009.png 318744285.010.png 318744285.011.png

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika:

Zgłoś jeśli naruszono regulamin