The new public diplomacy.pdf

The New Public Diplomacy

Soft Power in International Relations

Edited by

Jan Melissen

Studies in Diplomacy and International Relations

General Editors: Donna Lee , Senior Lecturer in International Organisations

and International Political Economy, University of Birmingham, UK and

Paul Sharp , Professor of Political Science and Director of the Alworth Institute

for International Studies at the University of Minnesota, Duluth, USA

The series was launched as Studies in Diplomacy in 1994 under the general

editorship of G. R. Berridge. Its purpose is to encourage original scholarship on all

aspects of the theory and practice of diplomacy. The new editors assumed their

duties in 2003 with a mandate to maintain this focus while also publishing

research which demonstrates the importance of diplomacy to contemporary

international relations more broadly conceived.

Titles include :

G. R. Berridge ( editor )

DIPLOMATIC CLASSICS

Selected Texts from Commynes to Vattel

G. R. Berridge, Maurice Keens-Soper and T. G. Otte

DIPLOMATIC THEORY FROM MACHIAVELLI TO KISSINGER

Herman J. Cohen

INTERVENING IN AFRICA

Superpower Peacemaking in a Troubled Continent

Andrew F. Cooper ( editor )

NICHE DIPLOMACY

Middle Powers after the Cold War

David H. Dunn ( editor )

DIPLOMACY AT THE HIGHEST LEVEL

The Evolution of International Summitry

Brian Hocking ( editor )

FOREIGN MINISTRIES

Change and Adaptation

Brian Hocking and David Spence ( editors )

FOREIGN MINISTRIES IN THE EUROPEAN UNION

Integrating Diplomats

Michael Hughes

DIPLOMACY BEFORE THE RUSSIAN REVOLUTION

Britain, Russia and the Old Diplomacy, 1894–1917

Gaynor Johnson

THE BERLIN EMBASSY OF LORD D’ABERNON, 1920–1926

Christer Jönsson and Martin Hall

ESSENCE OF DIPLOMACY

Donna Lee

MIDDLE POWERS AND COMMERCIAL DIPLOMACY

British Influence at the Kennedy Trade Round

Mario Liverani

INTERNATIONAL RELATIONS IN THE ANCIENT NEAR EAST, 1600–1100 BC

Jan Melissen ( editor )

INNOVATION IN DIPLOMATIC PRACTICE

THE NEW PUBLIC DIPLOMACY

Soft Power in International Relations

Peter Neville

APPEASING HITLER

The Diplomacy of Sir Nevile Henderson, 1937–39

M. J. Peterson

RECOGNITION OF GOVERNMENTS

Legal Doctrine and State Practice, 1815–1995

Gary D. Rawnsley

RADIO DIPLOMACY AND PROPAGANDA

The BBC and VOA in International Politics, 1956–64

TAIWAN’S INFORMAL DIPLOMACY AND PROPAGANDA

Ronald A. Walker

MULTILATERAL CONFERENCES

Purposeful International Negotiation

A. Nuri Yurdusev ( editor )

OTTOMAN DIPLOMACY

Conventional or Unconventional?

Studies in Diplomacy and International Relations

Series Standing Order ISBN 0–333–71495–4

( outside North America only )

You can receive future titles in this series as they are published by placing a

standing order. Please contact your bookseller or, in case of difficulty, write to us

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ISBN quoted above.

Customer Services Department, Macmillan Distribution Ltd, Houndmills,

Basingstoke, Hampshire RG21 6XS, England

The New Public Diplomacy

Soft Power in International Relations

Edited by

Jan Melissen

Director Clingendael Diplomatic Studies Programme

Netherlands Institute of International Relations, Clingendael

Editorial matter, selection and introduction © Jan Melissen 2005

Chapters © their authors 2005

publication may be made without written permission.

No paragraph of this publication may be reproduced, copied or transmitted

save with written permission or in accordance with the provisions of the

permitting limited copying issued by the Copyright Licensing Agency,

90 Tottenham Court Road, London W1T 4LP.

Any person who does any unauthorised act in relation to this publication

may be liable to criminal prosecution and civil claims for damages.

The authors have asserted their rights to be identified

as the authors of this work in accordance with the Copyright,

Designs and Patents Act 1988.

First published 2005 by

PALGRAVE MACMILLAN

Houndmills, Basingstoke, Hampshire RG21 6XS and

175 Fifth Avenue, New York, N.Y. 10010

Companies and representatives throughout the world

PALGRAVE MACMILLAN is the global academic imprint of the Palgrave

Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd.

Macmillan® is a registered trademark in the United States, United Kingdom

and other countries. Palgrave is a registered trademark in the European

Union and other countries.

ISBN-13: 978–1–4039–4516–7 hardback

ISBN-10: 1–4039–4516–0 hardback

This book is printed on paper suitable for recycling and made from fully

managed and sustained forest sources.

A catalogue record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data

The new public diplomacy : soft power in international relations / edited by

Jan Melissen.

p. cm.

Includes bibliographical references and index.

ISBN 1–4039–4516–0 (alk. paper)

1. International relations. 2. Diplomacy. I. Melissen, Jan.

JZ1305.N47 2005

327.1 ′ 4—dc22

2005048134

0987654321

14 13 12 11 10 09 08 07 06 05

Printed and bound in Great Britain by

Antony Rowe Ltd, Chippenham and Eastbourne

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