website_optimization.pdf

Advance Praise for Website Optimization

“Andy King has drawn attention to the inherent synergy between search engine

marketing and web page performance. Andy is a thought leader and genuinely under-

stands the complexity of website optimization. The depth of research and experience in

this book is astonishing. This book is a must-have for best practices to optimize your

website and maximize profit.”

—Tenni Theurer, Engineering Manager, Yahoo! Exceptional

Performance

“Thoughtful and rich in examples, this book will be a useful reference for website

designers.”

—Vint Cerf, Internet pioneer

“Andy King has done it again! His latest book will help make your website better, faster,

and more findable. This is destined to become the definitive guide to web optimization.”

—Peter Morville, author of Ambient Findability and coauthor of

Information Architecture for the World Wide Web

“ Website Optimization brings together the science, the art, and the business of Internet

marketing in a complete way. From persuasion paths to search engine algorithms, from

web page load performance to pay-per-click campaign management, and from organic

search ranking metrics to multivariate testing, this book is a resource that goes from soup

to nuts.”

—Jim Sterne, emetrics.org

“Andy King has distilled years of research and experience into a cohesive approach

designed to get maximum value from your website. The book explains what measurable

objectives to focus upon to increase website traffic and improve the value of the experience

to your customers and your bottom line. Andy King provides a comprehensive set of

concrete, practice-oriented principles, strategies, experimental methods and metrics illus-

trated with clear studies that provide the know-how to achieve your objectives. To me, as a

researcher, what is particularly impressive is how all of this is backed by scientific studies

and how the approach is rooted in experimental techniques and quantifiable metrics for

engineering the best website possible.”

—Peter Pirolli, PARC Research Fellow and author of Information

Foraging Theory

“I’ve never met anyone who didn’t want more traffic, sales, or leads to their website. This

is the first book to cover optimization from high-level concepts down to code-level details.

WSO will guide you through the world of SEO and Pay Per Click to bring you more traffic,

and breaks down the many things you can do to your website to make sure your visitor

takes action. The first step, though, is for you to take action and do the things WSO tells

you to do and buy this book.”

—Bryan Eisenberg, bestselling author of Call to Action and Always Be

Testing

“Andy has combined theoretical best practices with real-world examples, making Website

Optimization a ‘must read’ for anyone who cares about their site’s technical quality. As

someone who has worked optimizing some of the largest websites in the world, everyone

who cares about site performance has something to learn from this book.”

—Ben Rushlo, Senior Manager of Keynote Performance Consulting

Services

Website Optimization

Other resources from O’Reilly

Related titles Ambient Findability

Building Scalable Web Sites

CSS: The Definitive Guide

Designing Web Navigation

Google Advertising Tools

High Performance Web Sites

Information Architecture for

the World Wide Web

Subject to Change

Web 2.0: A Strategy Guide

Web Performance Tuning:

Speeding Up the Web

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