Adland. A Global History of Advertising - Mark Tungate.pdf - Design(1) - Marian_Chomik

The worldwide spend on advertising

currently stands at over US$400 billion a

year, and – love it or hate it – it has an

immense impact on our lives. But where

did it all start? Who are the big players

now?

Adland is the first book to explore the

development of advertising from an

international perspective. Delving into

the origins of modern advertising, it

moves forward to examine the evolution

of the current global advertising

landscape, with all its rivalry and

consolidation.

Mark Tungate has conducted dozens of

interviews with the leading names in the

ad business: from hard-bitten survivors

of the golden age to today’s hotshot

creative directors. Their first-hand

accounts of life are at the heart of

Adland . He tramps Madison Avenue in

the footsteps of creative legends Bill

Bernbach and David Ogilvy, and gets

inside giant Tokyo agency Dentsu. Along

the way he finds the answers to

questions such as:

LAND

What was it like to work in Manhattan

in the 1950s or London in the 1980s?

How has advertising contributed to

popular culture?

How did the dotcom boom and bust

change the face of the industry?

Can TV advertising survive the digital

revolution?

What will the agency of the future

look like?

A GLOBAL HISTORY OF ADVERTISING

Snappy and journalistic, Adland takes us

from London to New York, from Paris to

Milan and on to the emerging markets

of Central Europe, South America and

Asia. Finally, as the explosion of digital

media and the end of traditional TV

viewing habits threaten to change the

very nature of advertising, it puts the

industry in perspective and provides an

insight into the future.

“A terrific book: intelligently written and thoroughly researched.

LAND

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A GLOBAL HISTORY OF ADVERTISING

MARK TUNGATE

London and Philadelphia

LAND

Publisher’s note

Every possible effort has been made to ensure that the information contained in this

book is accurate at the time of going to press, and the publishers and author cannot

accept responsibility for any errors or omissions, however caused. No responsibility

for loss or damage occasioned to any person acting, or refraining from action, as a

result of the material in this publication can be accepted by the editor, the publisher

or the author.

First published in Great Britain and the United States in 2007 by Kogan Page

Limited

Apart from any fair dealing for the purposes of research or private study, or criticism

publication may only be reproduced, stored or transmitted, in any form or by any

means, with the prior permission in writing of the publishers, or in the case of

reprographic reproduction in accordance with the terms and licences issued by the

CLA. Enquiries concerning reproduction outside these terms should be sent to the

publishers at the undermentioned addresses:

120 Pentonville Road

525 South 4th Street, #241

London N1 9JN

Philadelphia PA 19147

United Kingdom

USA

www.kogan-page.co.uk

The right of Mark Tungate to be identied as the author of this work has been asserted

by him in accordance with the Copyright, Designs and Patents Act 1988.

ISBN-10 0 7494 4837 7

ISBN-13 978 0 7494 4837 0

British Library Cataloguing-in-Publication Data

A CIP record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data

Tungate, Mark, 1967–

Adland : a global history of advertising / Mark Tungate.

p. cm.

Includes bibliographical references.

ISBN-13: 978-0-7494-4837-0

ISBN-10: 0-7494-4837-7

1. Advertising–History. I. Title.

HF5823.T83 2007

659.109–dc22

2007016432

Typeset by JS Typesetting Ltd, Porthcawl, Mid Glamorgan

Printed and bound in Great Britain by Creative Print and Design (Wales), Ebbw Vale

Adland. A Global History of Advertising - Mark Tungate.pdf

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