Simple Steps To Impossible Dreams.pdf

Simple Steps to Impossible Dreams - Steven K. Scott

Simple Steps to Impossible Dreams

by Steven K. Scott

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Six Heavy Chains That Threaten Your Future

If you're shackled by any of them, you could be in jeopardy . . . But if you break free,

you can do anything - have anything - attract anything you want!

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Less than one tenth of one percent of people fulfill their impossible dreams. What does it take to

become part of that small, select group? It doesn't take intelligence, education, money, experience, or

luck.

It does take knowledge. Knowledge of how to take a concept, vision, or dream and turn it into reality.

And knowledge of the chains that hold you down and keep you from getting what you want.

There are six heavy chains that threaten everyone's career when they start out. And it's only that rare,

select individual who breaks free from the chains. It's only that rare person who goes on to realize their

impossible dreams.

Get excited...motivated...

inspired...enlightened!

If you're not part of that special group yet, it's because you haven't severed all six of the chains yet.

And unless you cut every last one, your future could be in serious trouble.

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The six chains will keep you from getting ahead. They'll sabotage your best efforts. They'll suffocate

your good ideas. They'll break your spirit. They'll make you give up on your dreams.

You must cut all the chains and break free. You must find the weak links and snap them apart, so you

can blast ahead rapidly to the kind of life you've always wanted.

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I was able to do exactly that, but for years the six chains tied me down.

My name is Steven Scott. Fortunately, I figured out how to break free of the six chains. I also learned

the 15 simple steps of the art I call Dream Conversion. And the results have been so astounding; I've

been able to fulfill all my impossible dreams. In the process, I've also become a multimillionaire.

I'll expand on that in a minute, but first I want to tell you more about the six chains. Because knowing

about them is the first step to overcoming them.

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The Power of Negative Programming

CHAIN # 1: You've been programmed for mediocrity!

When I first heard Zig Ziglar speak twenty years ago, he told two stories. The first was about fleas;

the second was about elephants.

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He said if you put fleas in a shallow container, they'll quickly jump out. If you put a lid on that

container, they'll jump like crazy at first, but soon they'll give up. When you remove the lid, the fleas

will stay put . . . and they'll never try to leave the container again.

They become programmed to accept past limitations, even when the limitations no longer exist.

Fleas are tiny, dumb animals. But elephants have much greater intelligence. However, they act in

much the same way.

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In fact, circuses used to train baby elephants by tying them to a pole firmly planted in the ground. The

elephants quickly learned that a tug on the rope meant they had to stop.

By the time the elephants grew up, they could be tied to a small pole they could easily rip out of the

ground. But they wouldn't even try, because they had been programmed to stop when they felt that tug

on the rope.

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Now as bad as I feel for the fleas and elephants, it doesn't begin to compare to what has happened in

our educational system since the 1940's. Like the fleas and elephants, most of us were programmed by

our teachers, coaches, fellow students, and even our parents to believe we were average, ordinary kids.

That's how I was programmed, at least.

And even though the programming wasn't intentional, the effects were still devastating. How many

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Simple Steps to Impossible Dreams - Steven K. Scott

people do you know who accept mediocrity as the best they can do in almost every area of their lives?

How many people do you know who accept marriages and relationships that are just 'okay', not great?

Or who do just what's expected of them in their jobs, rather than pursue excellence? Or who refuse to

take risks because they don't believe they're capable of extraordinary success?

More than half the students who start college never graduate. Surveys show 85% of the workforce has

a job or career they wish they could change. But like fleas and elephants, they give up on their dreams

and stay locked in place by negative past programming.

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I hope you're beginning to see how devastating this chain really is. Unless you break free from it, you

won't get your goals, and your dreams will remain unfulfilled.

The good news is, you can break free. And I'm going to show you exactly how. But first, I want to tell

you about chain #2.

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The Strongest, Hardest Chain To Cut

CHAIN # 2: Fear of failure

Fear of failure does more than prevent you from achieving your dreams - it can be so oppressive and

destructive that it causes you to set your dreams aside before you even try to go after them.

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In fact, it often trains you to stop dreaming altogether.

Fear of failure stunts your emotional growth. It convinces you to accept the status quo in almost every

part of your life. When it grips you, your vision disappears. Your hopes stagnate. Your ideas choke.

Your achievements dwindle.

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If you've had it for long enough, fear of failure can invade your subconscious, to the point where you're

not even aware of its presence. Yet it's still there. Like a parasite, it drains the energy out of your

personality and it keeps you from making effective decisions.

There are many instances of this heavy, burdensome chain. For example, not long ago, one of my

former bosses was playing tennis with a good friend of his. In the middle of the game, he collapsed with

a heart attack. The paramedics came and tried to revive him in the ambulance, but they were too late.

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My boss died just after he reached the hospital.

An angry emergency room doctor asked my friend why he didn't administer CPR on the tennis court.

The friend replied, "I was afraid I'd break his ribs." The doctor snapped, "People can live with broken

ribs!"

Even though fear of failure may not ever cost you your life or the life of someone you love, it can rob

you and your family of many wonderful things you would otherwise accomplish and enjoy.

It's critical you get rid of it. I'm going to give you specific techniques that will allow you to cancel its

hold on you. And I'll give them to you after you learn about the other chains. Here's the next one:

If You Can't Take Criticism, You Can't Grow

CHAIN # 3: Avoidance of criticism

Criticism can come in many forms. It can be a statement. A sarcastic question. Even a condescending

look or sigh.

No one wants it, but everyone gets it. That's because it's much easier to dish out than it is to take.

Can you remember anything you were criticized for when you were growing up? Think about it for a

minute.

I was told I had a big nose. I was told I was stupid. That I had terrible handwriting. That I was

sloppy. Too possessive. And these were just a few criticisms from my youth.

Can you think of any yet?

Criticism hurts. In fact, it's so painful and disheartening, you do everything you can to avoid it by the

time you get out of grade school.

And the more you care about or respect someone, the more devastating and painful their criticism feels.

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Simple Steps to Impossible Dreams - Steven K. Scott

The pain of criticism causes people to stop doing and saying things that could help them and others.

For example, a person may not begin an exercise program because if they quit, someone would say, "I

knew you wouldn't stick with it."

Or, someone else may not share their opinion on how to improve a relationship or project because

someone might say, "Don't be ridiculous" or "That will never work."

Criticism is one of the most destructive forces in your personal and professional life, and in society as a

whole. And there's only one right way to deal with it:

Turning Criticism Into An Ally

Ask anyone who has ever been involved in a war or in intelligence work. They'll tell you it's a lot

easier to kill an enemy soldier or foreign spy than it is to turn them to your side.

But they'll also tell you that when you can turn the enemy into an ally or double agent, the positive

consequences are infinitely greater.

Killing a soldier or spy only reduces his negative impact on you. Turning him into an ally not only

does the same thing, but it also gives you a huge advantage in the overall battle with your enemy.

The same is true with criticism. Avoiding it, defending yourself against it, and ignoring it only limit its

negative impact on you. But such actions do nothing to advance you, your personal growth or your

achievement level.

On the other hand, turning criticism into your ally will advance you tremendously. Instead of hurting

you, criticism will give you a stronger foundation for your personal growth and professional

advancement.

I'll tell you exactly how to do it after I've exposed the other chains. Here's the next one:

If You Don't Know Where You're Going, You Won't Get Anywhere

CHAIN # 4: Lack of clear and precise vision

Imagine you live in New York City, and you receive a certified letter from Dick Clark. He tells you he

wants you and a guest to come to Hollywood to be his guests for one week.

He'll put you in the finest hotel in Beverly Hills. He'll give you $5,000 a day for spending money

while you are there. You'll have a personal limousine at your disposal 24 hours a day at no extra charge.

You'll be Dick's personal guest at the Academy Awards, and you'll dine with your favorite movie star

one night, and your favorite recording star the next.

After the week in Hollywood, you and your guest will fly to Hawaii for a ten-day, all expenses paid

vacation of a lifetime.

As you finish the letter, you're bursting with excitement. Until you read the catch, that is.

You find out you have to drive from New York to his house in L.A. without using any map at any

time. Neither are you allowed to ask anyone for directions. Ed McMahon will go with you on the drive,

to make sure you follow the rules.

Without even so much as his address, you have only one week to reach his house and claim your prize.

How would you react to an offer like that? Would you even try to start the trip?

Of course not! It would be a total waste of time. There would be virtually no chance of seeing your

dream fulfilled.

But what if you were allowed one phone call to Dick's office to get his specific address, along with

complete driving directions from your door to his? Would you write down every detail? Or would you

just listen and trust your memory?

If you wanted to claim your prize, you would write down every turn and every instruction.

The point is this: it's impossible to reach a new destination, no matter how great the reward, without

first getting an address, writing directions, creating a map, and following that map every step of the way.

And if you'd be willing to take these simple steps just to claim your dream vacation, how much more

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Simple Steps to Impossible Dreams - Steven K. Scott

should you be willing to do the same thing to achieve your dreams in all important areas of your life?

I promise you:

If you don't define your dreams in writing and chart a map to reach them, you will never achieve them.

I'm going to show you how to get a clear vision of your dreams, and I'll give you a mapmaking strategy

that will vastly improve your chances of fulfilling each and every one of them.

And once I've shown you how to do this, you'll have only two more chains to worry about:

The Greatest Perceived Obstacles To Extraordinary Achievement

CHAIN # 5: Lack of know-how

CHAIN # 6: Lack of resources

No one knows how to do everything. We all have a limited number of strengths, talents, and abilities.

We also have limited amounts of money, time, and other resources.

Yet we have an unlimited number of weaknesses, inabilities, and things we want to do.

In other words, what we do know and can do is much less than what we don't know and can't do.

It's a roadblock everyone faces, and it affects every area of your personal and professional life.

How many men and women give up on relationships because they don't know how to figure out what

their partner needs or wants?

How often do salespeople lose sales because they don't know what to do to overcome a client's

objection?

How often do parents give up on a rebellious teenager because they don't know how to handle the

child?

How often do people forget about their dreams because they don't think they have the money, talent, or

time to get started?

Most people give up or retreat when they're faced with situations that reveal their lack of know-how or

lack of resources. But the fact is, they're not really obstacles. They're only perceived as such.

And this perception is what causes people to give up. If you change your perception, you can change

the outcome.

People who reach their impossible dreams view their lack of know-how and resources as only

temporary inconveniences. Do you think Thomas Edison knew what he was doing and had everything

he needed when he started after his dream of creating electric light? Absolutely not! That's why it took

him over 10,000 attempts before he reached his dream.

The fact is, lack of know-how and resources in any situation can become a springboard to

unimaginable success and achievement. In truth, I usually experience the most success in areas where I

have absolutely no know-how. And I don't always have the resources I need when I start a new project.

But yet today I've sold over a billion dollars worth of goods. Along with my six partners, I've created

numerous multimillion-dollar companies from scratch, creating more than forty millionaires in the

process.

It wasn't always easy for me, though. I've just spent so much time talking about the chains that threaten

your future because my own career was in serious trouble for over six years when I started it.

And the six chains were responsible.

How The Six Chains Threatened My Own Career

My first child was born on December 22, 1971. As I looked into the beautiful blue eyes of my new

baby girl, I was overcome by a wave of love unlike anything I had ever felt before.

I wanted to tell her how much Daddy loved her. I wanted to tell her I would always take care of her,

that whatever she needed, Daddy would provide.

But as I drove home from the hospital that night, reality set in.

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Simple Steps to Impossible Dreams - Steven K. Scott

How could I even begin to think I could meet any of my daughter's material needs. I had only been out

of college for just over a year, and I was already on my third job. In fact, I had just lost my second job

only four days earlier.

Even though I had graduated with a degree in marketing, my income was less than half the national

average. I was failing miserably in my chosen field.

About nine months later I was driving to work from our tiny little apartment. As I passed a

neighborhood of small homes and saw the backyards with their swing sets and sandboxes, I felt a lump in

my throat and tears began to well up in my eyes.

I realized my little girl would never have her own backyard. She would never play on her own swing

set. She would grow up in apartment courtyards because no matter how hard I worked, I could never

"get ahead".

I walked into work that morning more discouraged than ever. But the day was about to get much

worse.

From Bad to Worse

After lunch my boss called me into his office. He was the senior vice-president and the number-two

man in the company. Because he was head of marketing, I had tremendous respect for him.

As I entered his office, he looked at me very gravely and I knew I was in trouble. "Steve, you are the

single greatest disappointment in my career," he said. "You will never succeed in marketing and I've

decided to let you go. You have twenty minutes to clean out your desk."

When I walked back to my desk I saw that everyone around was pretending not to notice me. My boss

had told the whole department he was going to fire me after lunch.

As I cleaned out my desk, I began to cry. Everyone was sneaking peaks but saying nothing. The last

item on my desk was the one that hit me the hardest. It was the picture of my precious little newborn

with those great big blue eyes wide open and looking up at me. Daddy had failed again, failed his

company, failed himself, and failed his little girl.

Little did I know I had six more jobs to lose in the next four years. And every failure I went through

was gut-wrenching.

My income between my second and my eighth jobs rose from only $1,000 per month to $1,100 per

month. This was less than half the average income per married household in America in the first half of

the 70's. My average length of employment was six months per job.

Put together, I wasn't even "ordinary". I was "subordinary" - way below average!

A Complete Turnaround

But my tenth job has lasted over 20 years now, and I've already told you some of what I've

accomplished. In fact, I now earn over $500,000 per month!

As I said earlier, I figured out how to cut the six chains. More than that, I CRUSHED them, wouldn't

you say?

I used the art of Dream Conversion to not only succeed in business and make millions of dollars - I also

used it to fulfill my other dreams:

* My high school dream of getting my pilot's license came true even though I had no money for flying

lessons at the time. Lessons cost $40 an hour, and I didn't have a dime of savings. But Dream

Conversion skills enabled me to get those lessons and a private license without spending a single penny.

* My college dream of creating two successful music groups came true, even though I knew nothing

about music. My dream of directing the "William Tell Overture" with a great symphony came true in the

summer of 1994, even though I still knew nothing about music.

* And most important, my dream of a loving and fulfilling marriage came true, even though I used to be

an insensitive husband who was totally ignorant when it came to knowing how to meet the deepest

emotional needs of my wife.

If you don't think you can do the same things I've done, I'm here to tell you it's easier than you think.

Even though you are different than me, it's likely you are in a better position to make your dreams come

true than I was not long ago.

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