Designing for Emotion - Spool - A Book Apart (2011).pdf

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Designing for Emotion
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Copyright 2011 © Aarron Walter
All rights reserved
Publisher: Jefrey Zeldman
Designer: Jason Santa Maria
Managing Editor: Mandy Brown
Editor: Krista Stevens
Copyeditor: Rose Weisburd
Compositor: Rob Weychert
ISBN 978-1-937557-00-3
A Book Apart
New York, New York
http://abookapart.com
10 9 8 7 6 5 4 3 2 1
TABLE OF CONTENTS
1
chapter 1
Emotional Design
17
chapter 2
Designing for Humans
29
chapter 3
Personality
48
chapter 4
Emotional Engagement
66
chapter 5
Overcoming Obstacles
78
chapter 6
Forgiveness
84
chapter 7
Risk and Reward
95
Acknowledgements
97
Resources
99
References
101
Index
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For Jamie & Olivier, who inspire the most
meaningful emotional experiences in my life.

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