Professional Photographer 2010-08 (US).pdf

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Sometimes

your most

dramatic

images don’t

ﬁ t an 8x10.

Panoramix ™

New compositing techniques, as illustrated

in the photo above, plus technologies such

as: in-camera panoramic modes, higher

resolution sensors, and smarter stitching

software allow the creation of some very

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showcase these images, Meridian now offers

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from 5” x15” all the way up to 30”x120”.

You read that correctly, true photographic,

lab corrected prints on Kodak ® Endura

professional paper — up to10 feet long.

True photographic prints on Kodak ® Endura professional

paper, in some unusual, but very usuable, formats.

1: 4 ASPECT RATIO

SIZE PRICE

5 x 20 3.99

6 x 24 5.49

8 x 32 11.99

10 x 40 17.89

12 x 48 22.95

* 16 x 64 59.99

* 20 x 80 69.99

* 30 x 120 89.99

* Noted sizes require additional ﬁ nishing option. See web site for more information.

PRICE

5 x 15

2.99

6 x 18

3.49

8 x 24

9.99

10 x 30

14.89

12 x 36

18.95

16 x 48

48.99

* 20 x 60

59.99

* 30 x 90

79.99

In addition to our panoramic prints, we offer

over 70 print sizes, a full compliment of

professional mounting and texturing options,

plus a full line of press printed books and

cards. Visit our web site, sign up, and place

your ﬁ rst order today.

8x10 $ 1.49

Every image is

“Lab Corrected”

Prices for a few other sizes on Kodak ® Endura ® paper.

8 wallets 1.75

4 x 5 or 6

8 x 10

1.49

16 x 20 13.50

20 x 24 19.99

20 x 30 24.99

.29

10 x 10

2.49

5 x 7

.99

11 x 14

3 . 9 9

Great Prints. Great Prices. Easy Ordering. It’s that Simple.

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WorldMags

1: 3 ASPECT RATIO

SIZE

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Exposure brings all the creative tools of ﬁ lm photography to the

digital world. Over 500 analog techniques and organic looks are back

like cross processing, Polaroid and vintage Daguerreotype. There is

careful research under the hood, but the controls are simple so you

can focus on the creative choices. The result is a photo that looks

like it was made by a human, not a computer.

LIGHTROOM ® & PHOTOSHOP ® CS5 64-BIT COMPATIBLE!

VISIT ALIENSKIN.COM TO TRY THE FREE DEMO!

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EDITORIAL

PROFESSIONAL

director of publications

CAMERON BISHOPP

cbishopp@ppa.com

Why you?

HELP CONSUMERS MAKE THE DECISION

senior editor

JOAN SHERWOOD

jsherwood@ppa.com

art director/production manager

DEBBIE TODD

dtodd@ppa.com

manager, publications and

sales/strategic alliances

KARISA GILMER

kgilmer@ppa.com

sales/strategic alliances assistant

CHERYL PEARSON

cpearson@ppa.com

circulation

MOLLIE O’SHEA

moshea@ppa.com

features editor

LESLIE HUNT

lhunt@ppa.com

I hope you’ve had a chance this summer to steal away from your

business and recharge your creativity and enthusiasm. Too soon

we’ll be donning our new school shoes and marching toward the

winter holidays.

A bit of downtime might afford you the opportunity to ask yourself

a question you’re usually too busy to consider: Why me? Why should

clients choose youas their photographer? What makes you different?

What sets you apart?

The No. 1 threat photographers feel these days is from the

amateur shooter sporting professional-level confidence. How do you

differentiate your business in a market where the gates of entry are

being stormed?

Portrait and wedding photographer Lissa Hatcher found a way:

“When one prospect Googled me and all my awards came up in the

search results, she called back and said, ‘It seems like everyone says

they’re a photographer these days, but you’re reallya photographer.

You are for real.’” Hatcher and her studio are among those profiled

this month in our very special report on the PPA International

Photographic Competition and what it can mean for you and your

business. It starts on p. 99.

As a consumer, I want the expertise of professionals to help me

make important decisions. So do most consumers. When I’m poring

over a seemingly endless catalog of options with no discerning

characteristics, I’m tempted to just close my eyes and point. And so

are those other consumers. They’re looking for professional

experience and guidance—let them know you’ve got it.

Enter those print competitions, get expert feedback, build your

confidence, collect merits toward earning PPA degrees—and I bet

you’ll pick up some very nice awards while you’re at it!

editor-at-large

JEFF KENT

jkent@ppa.com

technical editors

ANDREW RODNEY,

ELLIS VENER, DON CHICK

director of sales and strategic alliances

SCOTT HERSH

610-966-2466; shersh@ppa.com

northeast region ad manager

SHELLIE JOHNSON

404-522-8600, x279; sjohnson@ppa.com

southeast region ad manager

BILL KELLY

404-522-8600, x248; bkelly@ppa.com

Cameron Bishopp

cbishopp@ppa.com

Director of Publications

editorial offices

Professional Photographer

229 Peachtree Street NE, Suite 2200, Atlanta, GA 30303-1608 U.S.A.

404-522-8600; FAX: 404-614-6406

Professional Photographer (ISSN 1528-5286) is published monthly

subscriptions

Professional Photographer

P.O. Box 3606, Northbrook, IL 60065-3606; 800-742-7468;

FAX 847-291-4816; email: ppmag@omeda.com; Web site: www.ppmag.com

member services

PPA - Professional Photographer

800-786-6277; FAX 404-641-6400; e-mail: csc@ppa.com; www.ppa.com

Send all advertising materials to: Debbie Todd, Professional Photographer ,

5431 E. Garnet, Mesa, AZ 85206; 480-807-4391

Subscription rates/information: U.S.: $27, one year; $45, two years;

$66, three years. Canada: $43, one year; $73, two years; $108, three years.

International: $19.95 one year digital subscription.

Back issues/Single copies $7 U.S.; $10 Canada; $15 International.

PPA membership includes $13.50 annual subscription.

Subscription orders/changes: Send to Professional Photographer , Attn: Circulation

Dept., P.O. Box 3606, Northbrook, IL 60065-3606; 800-742-7468;

FAX 847-291-4816; email: ppmag@omeda.com; Web site: www.ppmag.com.

Periodicals postage paid in Atlanta, Ga., and additional mailing offices.

Postmaster: Send address changes to Professional Photographer magazine,

P.O. Box 3606, Northbrook, IL 60065-3606

Article reprints: Contact Professional Photographer reprint coordinator at

Wright’s Reprints; 1-877-652-5295.

Microfilm copies: University Microfilms International,

300 North Zeeb Road, Ann Arbor, MI 48106

Professional Photographer (ISSN 1528-5286) is published monthly for $27 per year by PPA

Publications and Events, Inc., 229 Peachtree Street, NE, Suite 2200, International Tower, Atlanta,

GA 30303-1608. Periodicals postage paid at Atlanta, Ga., and additional mailing offices.

Acceptance of advertising does not carry with it endorsement by the publisher. Opinions expressed by

Professional Photographer or any of its authors do not necessarily reflect positions of Professional

Photographers of America, Inc. Professional Photographer , official journal of the Professional

Photographers of America, Inc., is the oldest exclusively professional photographic publication in the

Western Hemisphere (founded 1907 by Charles Abel, Hon.M.Photog.), incorporating Abel’s Photo-

graphic Weekly, St. Louis & Canadian Photographer, The Commercial Photog-

rapher, The National Photographer, Professional Photographer, and Professional

Photographer Storytellers . Circulation audited and verified by BPA Worldwide .

Find us on

facebook.com/PPmagazine

twitter.com/PPmagazine

4 • www.ppmag.com

western region ad manager

BART ENGELS

847-854-8182; bengels@ppa.com

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