Professional Photographer 2010-08 (US).pdf
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Professional Photographer US - August 2010
WorldMags
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WorldMags
EDITORIAL
PROFESSIONAL
director of publications
CAMERON BISHOPP
cbishopp@ppa.com
Why you?
HELP CONSUMERS MAKE THE DECISION
senior editor
JOAN SHERWOOD
jsherwood@ppa.com
art director/production manager
DEBBIE TODD
dtodd@ppa.com
manager, publications and
sales/strategic alliances
KARISA GILMER
kgilmer@ppa.com
sales/strategic alliances assistant
CHERYL PEARSON
cpearson@ppa.com
circulation
MOLLIE O’SHEA
moshea@ppa.com
features editor
LESLIE HUNT
lhunt@ppa.com
I hope you’ve had a chance this summer to steal away from your
business and recharge your creativity and enthusiasm. Too soon
we’ll be donning our new school shoes and marching toward the
winter holidays.
A bit of downtime might afford you the opportunity to ask yourself
a question you’re usually too busy to consider: Why me? Why should
clients choose youas their photographer? What makes you different?
What sets you apart?
The No. 1 threat photographers feel these days is from the
amateur shooter sporting professional-level confidence. How do you
differentiate your business in a market where the gates of entry are
being stormed?
Portrait and wedding photographer Lissa Hatcher found a way:
“When one prospect Googled me and all my awards came up in the
search results, she called back and said, ‘It seems like everyone says
they’re a photographer these days, but you’re reallya photographer.
You are for real.’” Hatcher and her studio are among those profiled
this month in our very special report on the PPA International
Photographic Competition and what it can mean for you and your
business. It starts on p. 99.
As a consumer, I want the expertise of professionals to help me
make important decisions. So do most consumers. When I’m poring
over a seemingly endless catalog of options with no discerning
characteristics, I’m tempted to just close my eyes and point. And so
are those other consumers. They’re looking for professional
experience and guidance—let them know you’ve got it.
Enter those print competitions, get expert feedback, build your
confidence, collect merits toward earning PPA degrees—and I bet
you’ll pick up some very nice awards while you’re at it!
editor-at-large
JEFF KENT
jkent@ppa.com
technical editors
ANDREW RODNEY,
ELLIS VENER, DON CHICK
director of sales and strategic alliances
SCOTT HERSH
610-966-2466;
shersh@ppa.com
northeast region ad manager
SHELLIE JOHNSON
404-522-8600, x279;
sjohnson@ppa.com
southeast region ad manager
BILL KELLY
404-522-8600, x248;
bkelly@ppa.com
Cameron Bishopp
cbishopp@ppa.com
Director of Publications
editorial offices
Professional Photographer
229 Peachtree Street NE, Suite 2200, Atlanta, GA 30303-1608 U.S.A.
404-522-8600; FAX: 404-614-6406
Professional Photographer
(ISSN 1528-5286) is published monthly
subscriptions
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FAX 847-291-4816; email: ppmag@omeda.com; Web site: www.ppmag.com
member services
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Send all advertising materials to: Debbie Todd,
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Subscription rates/information: U.S.: $27, one year; $45, two years;
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Subscription orders/changes: Send to
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Periodicals postage paid in Atlanta, Ga., and additional mailing offices.
Postmaster: Send address changes to
Professional Photographer
magazine,
P.O. Box 3606, Northbrook, IL 60065-3606
Copyright 2010, PPA Publications & Events, Inc. Printed in U.S.A.
Article reprints: Contact
Professional Photographer
reprint coordinator at
Wright’s Reprints; 1-877-652-5295.
Microfilm copies: University Microfilms International,
300 North Zeeb Road, Ann Arbor, MI 48106
Professional Photographer
(ISSN 1528-5286) is published monthly for $27 per year by PPA
Publications and Events, Inc., 229 Peachtree Street, NE, Suite 2200, International Tower, Atlanta,
GA 30303-1608. Periodicals postage paid at Atlanta, Ga., and additional mailing offices.
Acceptance of advertising does not carry with it endorsement by the publisher. Opinions expressed by
Professional Photographer
or any of its authors do not necessarily reflect positions of Professional
Photographers of America, Inc.
Professional Photographer
, official journal of the Professional
Photographers of America, Inc., is the oldest exclusively professional photographic publication in the
Western Hemisphere (founded 1907 by Charles Abel, Hon.M.Photog.), incorporating
Abel’s Photo-
graphic Weekly, St. Louis & Canadian Photographer, The Commercial Photog-
rapher, The National Photographer, Professional Photographer,
and
Professional
Photographer Storytellers
. Circulation audited and verified by BPA Worldwide
.
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4 • www.ppmag.com
western region ad manager
BART ENGELS
847-854-8182;
bengels@ppa.com
WorldMags
WorldMags
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Plik z chomika:
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