StickStrategyMod5.pdf

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Stick Strategies
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About Joe Polish
Alex Mandossian is considered one of the top 10 freelance direct
marketers in America today and owns one of the largest marketing
libraries ever assembled ... with over 1,800 rare books and volumes
dating back to the 1800’s.
During the past 14 years, Alex has helped his clients generate over $203
million in sales from TV spots, infomercials, QVC, Home Shopping
Network, national retail catalogs, space ads in Parade Magazine and USA
Weekend , direct mail, web marketing, and of course, postcards.
With one of Alex’s websites that sells just one product, Alex makes five-
figure cash profits every month, and has done so — on auto-pilot — since
that site went live in April of 2001.
Teleseminars are his primary moneymaking tool to boost sales and profits
without having to spend a penny more on advertising.
Alex has consulted Carnegie Training, New York University, 1ShoppingCart,
Mutuals.com, Rokenbok Toys, and with top business leaders such as Mark
Victor Hansen, Les Brown, Brian Tracy, Joe Vitale, John Childers, T. Harv
Eker, Dr. Stephen Covey, Harvey Mackay and others.
Alex runs his information publishing business from the comfort of his
home near San Francisco, CA where he lives with his wife, Aimee and
two kids — Gabriel and Breanna.
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© 2005 Joe Polish and Alex Mandossian
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™
About Alex Mandossian
Alex Mandossian is considered one of the top 10 freelance direct
marketers in America today and owns one of the largest marketing
libraries ever assembled ... with over 1,800 rare books and volumes
dating back to the 1800’s.
During the past 14 years, Alex has helped his clients generate over $203
million in sales from TV spots, infomercials, QVC, Home Shopping
Network, national retail catalogs, space ads in Parade Magazine and USA
Weekend , direct mail, web marketing, and of course, postcards.
With one of Alex’s websites that sells just one product, Alex makes five-
figure cash profits every month, and has done so — on auto-pilot — since
that site went live in April of 2001.
Teleseminars are his primary moneymaking tool to boost sales and profits
without having to spend a penny more on advertising.
Alex has consulted Carnegie Training, New York University, 1ShoppingCart,
Mutuals.com, Rokenbok Toys, and with top business leaders such as Mark
Victor Hansen, Les Brown, Brian Tracy, Joe Vitale, John Childers, T. Harv
Eker, Dr. Stephen Covey, Harvey Mackay and others.
Alex runs his information publishing business from the comfort of his
home near San Francisco, CA where he lives with his wife, Aimee and
two kids — Gabriel and Breanna.
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© 2005 Joe Polish and Alex Mandossian
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™
The Stick Strategy Secrets Modules
I
PREVIEW CALL: “ Stick Strategy Secrets Introduced ”
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MODULE 1: “ No-Staff Selling System & Automatic Lead Generation ”
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MODULE 2: “ Voice-Fax Broadcasting & Proven Script Templates ”
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MODULE 3: “ Client Bond-Builders & Snail Mailing For Dollars ”
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MODULE 4: “ The Social Proof System For MORE Sales & Profits ”
5
MODULE 5: “ Referral Maximization & PR Money Machine Secrets ”
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MODULE 6: “ Direct Response Networking For Dollars (Turn Pro) ”
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© 2005 Joe Polish and Alex Mandossian
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Alex:
This is MODULE 5: “ Referral Maximization & PR Money
Machine Secrets ” of Stick Strategies.
These little
things
make a
huge
difference
The beauty of referrals is that they are your PR money
machine. Word-of-mouth advertising is probably the most
powerful form of not only getting sales but also making
existing sales stick.
With word-of-mouth, people give referrals to other folks, and
there’s no cost of client acquisition.
Joe, do you have any background on how referrals have
helped to build your business into the millions over the years?
Joe:
Everything started in my carpet cleaning business way back
when. Having clients tell other people about me was
enormously helpful.
Much of what I built in the very beginning of my information
marketing and seminar business had to do with
endorsements and endorsement relationships. I had people
mail me their lists and recommend me to others.
Module 5
Referrals are huge. For a lot of our clients, it’s one of the
biggest strategies that they utilize. It enhances all of your
other marketing strategies.
5
© 2005 Joe Polish and Alex Mandossian
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